sims-is146 – 17.03.2005 1 history and technology of digital imaging visual material used from the...
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SIMS-IS146 – 17.03.2005 1
History and Technology of Digital Imaging
Visual material used from the film Minority Report, TM and © 2002 Twentieth Century Fox and Dreamworks
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2SIMS-IS146 – 17.03.2005
Image reading
•Visual communication is always coded–“It seems transparent only because we know the code already, at least passively — but without knowing what it is we know, without having the means for talking about what it is we do when we read an image.”
•Our culture is moving from textual to visual–“Until now, language, especially written language, was the most highly valued, the most frequently analyzed, the most prescriptively taught and the most meticulously policed code in our society.”
•Visual “literacy” is not taught and needs to be–“If schools are to equip students adequately for the new semiotic order, if they are not to produce people unable to use the 'new writing' actively and effectively, then the old boundaries between 'writing' on the one hand, traditionally the form of literacy without which people cannot adequately function as citizens, and, on the other hand, the 'visual arts', a marginal subject for the specially gifted, and 'technical drawing', a technical subject with limited and specialized application, should be redrawn.”
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3SIMS-IS146 – 17.03.2005
Image technology
PaintingVERMEER VAN DELFT, c. 1665,Oil on canvas, 46,5 x 40 cm, Mauritshuis, The Hague
Photo (1830)
development of technology (e.g. colour, brushes, canvas, etc.) development of presentation techniques (e.g. central perspective)
Digital image (1950)
development of technology (e.g. camera, film stock, etc.) development of presentation techniques (e.g. illumination)
development of technology (e.g. camera, compression, manipulation) development of presentation techniques (e.g. automatic collage)
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4SIMS-IS146 – 17.03.2005
The eye
Capture
Transcoding
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5SIMS-IS146 – 17.03.2005
Vision – A matter of light
Newton’s experimentum crucis
„no colour"
780
520
380
Wavelength550 nm
500
480
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6SIMS-IS146 – 17.03.2005
The camera
Analog camera produces a continuous image, simulating the capture of the eye.
Negative (reverse reality)
Actual image (various manipulation processes)
Analog technology is expensive and complicated to handle.
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7SIMS-IS146 – 17.03.2005
The digital image
The image is a matrix of values, representing the colour, texture, dimension, etc.
0000001
000001
00001
0001
001
01
1
0
0
0
0
0
0
0
1
1
1
1
1
1
1
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8SIMS-IS146 – 17.03.2005
The digital image - colour
RGB: Red, Green and Blue light get mixedUse in screens or cameras
CMY(K): Fraction of white light is removedCyan R B und G Magenta G R und B Yellow B R und G
Used in printing
HSB: Hue (Wavelength value)Saturation (Amount of hue in a colour)Brightness Used in image editing software
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9SIMS-IS146 – 17.03.2005
The digital image - Texture
The distinctive physical composition or structure of something, especially with respect to the size, shape, and arrangement of its parts • structural analysis : small units and rules for composition • statistical analysis : local grey values, regularity, contrast
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10SIMS-IS146 – 17.03.2005
The digital image - size
1 Bit -> black and white 8 Bit -> greyscale16 Bit -> 64.000 colours (High Colour)24 Bit -> 16 Mil. colours (True Colour)
File size for True Colour
640 x 480 x 3 = 0,87 MB 800 x 600 x 3 = 1,37 MB1024 x 768 x 3 = 2,25 MB1280 x 1024 x 3 = 3,75 MB
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11SIMS-IS146 – 17.03.2005
The digital image - manipulation
Pixel or vector
Image format• Resolution• Mode• File type
Image enhancement• resize• colour enhancement• artistic filters• establishing planes• any other sort of manipulation
ALWAYS ask: what do I intend to do with the image now AND in the future?
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12SIMS-IS146 – 17.03.2005
The digital image - Questions
Are there ways a digital image can keep its integrity? If so, why should it?
What does the Cartesian grid representation of an image tell us semantically/semiotically?