simply measured q4 2014 instagram study

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Simply Measured Q4 2014 Instagram Study

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Simply Measured Q4 2014

Instagram Study

Launched in October 2010

300 million monthly active users

70 million photos posted each day

2.5 billion Likes per day

ABOUT INSTAGRAM

Simply Measured Q4 2014 Instagram Study Source: Instagram

86% of the Interbrand 100list have Instagram accounts

75% of brands post at leastone photo or video per week

INTERBRAND 100

Simply Measured Q4 2014 Instagram Study

86%

75%

Brand adoption hasconsistently grown since Q3 2012

INTERBRAND 100

Simply Measured Q4 2014 Instagram Study

Brands with 100K+ followershave grown by 223% since 2012

Q4 2014

42

Q3 2013

19

Q4 2014

86

Q3 2012

54

Q3 2013

71

Q3 2012

13

Likes and comments totaled130 million in Q4 2014

Engagement with brandposts is growing at agreater rate than brandsare adopting the network

TRENDS

Simply Measured Q4 2014 Instagram Study

Num

ber o

f Act

ive

Bra

nds

Tota

l Eng

agem

ents

100

90

80

70

60

50

40

30

20

10

0

50M

45M

40M

35M

30M

25M

20M

15M

10M

5M

0Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 Dec 2014

Q4 2014

Q4 2013

Q4 2012

The number of brandsposting 40-50 times per monthhas gone from an emptycategory to including fourbrands in a little over two years

The number of brands posting at least 10 times per month has grown by17 between Q3 2013 and Q4 2014

TRENDS

Simply Measured Q4 2014 Instagram Study

Less Than 10

Num

ber o

f Bra

nds

Avg. Number of Posts per Month

35

30

25

20

15

10

5

010-20 20-30 30-40 40-50 More Than 50

Q4 2014Q3 2013Q3 2012

The average engagement per post grew by 83% inQ4 2014 compared to just over one year ago

Interbrand 100 posts averaged 20,795 Likesand comments in Q4 2014

ENGAGEMENT

Simply Measured Q4 2014 Instagram Study

Q4 2012

25,000

20,000

15,000

10,000

5,000

0

Q4 2014Q4 2013

Only 38% of all brand posts include one or more @mention

On average, posts that include another user handle in the captionnet 37% more engagement

CAPTIONS

Simply Measured Q4 2014 Instagram Study

The average captionis 141 characters long, including #hashtags

86% of posts includeat least one hashtag

91% of posts by top brands have seven or fewer hashtags

The Interbrand 100 use an average of three hashtags in each post

HASHTAGS

Simply Measured Q4 2014 Instagram Study

Num

ber o

f Pos

ts

Number of Hashtags Used

1.8K

1.6K

1.4K

1.2K

1K

800

600

400

200

00 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

Interbrand 100 posts receive 69% of comments in the first 48 hours

High-performing posts(posts with double the average engagement) peak later, taking more than 19 hours to hit 50% of total comments

COMMENTS

Simply Measured Q4 2014 Instagram Study

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

72 hrs24 hrs 48 hrs

Low Engagement Posts

Avg. Engagement Posts

High Engagement Posts

10 of the 18 industry categories have reacheda 100% adoption rate

Automotive brands average 14 more posts per month and receive 5,280 more Likes and comments per post than the list average

INDUSTRY ACTIVITY

Simply Measured Q4 2014 Instagram Study

0

10

20

30

40

50

0

5000

10000

15000

20000

25000

Posts per Month

Engagementper Post

Automotive Brands Brand Avg.

Avg

. Pos

ts p

er B

rand

Tota

l Eng

agem

ent

ABOUT SIMPLY MEASURED

Simply Measured Q3 2014 Instagram Study

Simply Measured is a fast-growing team of data geeks dedicated to making the world of analytics and reporting a better, more beautiful place.Find out more at simplymeasured.com

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