simplifying your marketing plan
DESCRIPTION
No matter what business you're in, marketing is everything. Simplify your marketing plan down to the four basics: 1. Create 2. Communication 3. Deliver 4. ExchangeTRANSCRIPT
SIMPLIFYING YOUR marketing PLAN
MARKETING ISeverything.
The person who stops marketing to save money is the person who stops his clock to save time.
THE FOUR PRINCIPLESof MARKETING
1 2 3 4create communicate deliver exchange
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
1 CREATE
Develop your product with your
ideal customer in mind from the very beginning.
It’s all about marketing. That is where the real craft comes in.
2 COMMUNICATE
Promote your product effectivelyto ensure your customers
understand its value.
If you wait until there is another case study in your industry, it will be too late.
3 DELIVER
Deliver what you promised.Satisfied customers are the best
form of marketing there is.
People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.
4 EXCHANGE
Set your price fairly if you want
repeat customers and plenty of new business opportunities.
EFFECTIVE MARKETING MEANS success.
Christine is a freelance presentation designer backed by over six years in the IT field. Are you
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