simple ways to promote your journalism online
TRANSCRIPT
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David ChristopherDirector of Inbound Marketing
Simple Ways to Promote Your Journalism Online
June 2015
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@davidmchris
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@davidmchris
Publication’s Readership
Interested People
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@davidmchris
People Interested In Your Content
Publication’s Readership
Then
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@davidmchris
Publication’s Readership
People Interested In Your Content
Now
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@davidmchris
Publication’s Readership
Publication’s Social Networks
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@davidmchris
Publication’s Readership
Social Sharing
Publication’s Social Networks
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@davidmchris
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@davidmchris
Publication’s Readership
Social Sharing
Publication’s Social Networks
![Page 10: Simple ways to promote your journalism online](https://reader036.vdocuments.mx/reader036/viewer/2022081519/55c257e4bb61eb032b8b4790/html5/thumbnails/10.jpg)
@davidmchris
Journalist’s Social
Networks
Publication’s Readership
Social Sharing
Publication’s Social Networks
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@davidmchris
Publication’s Readership
Social Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s Social
Networks
![Page 12: Simple ways to promote your journalism online](https://reader036.vdocuments.mx/reader036/viewer/2022081519/55c257e4bb61eb032b8b4790/html5/thumbnails/12.jpg)
@davidmchris
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@davidmchris
Publication’s Readership
Social Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s Social
Networks
![Page 14: Simple ways to promote your journalism online](https://reader036.vdocuments.mx/reader036/viewer/2022081519/55c257e4bb61eb032b8b4790/html5/thumbnails/14.jpg)
@davidmchris
Publication’s Readership
Subject’s Audience
Social Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s Social
Networks
![Page 15: Simple ways to promote your journalism online](https://reader036.vdocuments.mx/reader036/viewer/2022081519/55c257e4bb61eb032b8b4790/html5/thumbnails/15.jpg)
@davidmchris
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@davidmchris
Mention in Facebook Post
@ Mention on Twitter
Turn Sources into Shares
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@davidmchris
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@davidmchris
Publication’s Readership
Subject’s Audience
Social Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s Social
Networks
![Page 19: Simple ways to promote your journalism online](https://reader036.vdocuments.mx/reader036/viewer/2022081519/55c257e4bb61eb032b8b4790/html5/thumbnails/19.jpg)
@davidmchris
Publication’s Readership
Subject’s Audience
Niche Publication (Syndication/Reference)
Social Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s Social
Networks
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@davidmchris
Syndication
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@davidmchris
Reference
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@davidmchris
Publication’s Readership
Subject’s Audience
Niche Publication (Syndication/Reference)
Social Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s Social
Networks
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@davidmchris
Publication’s Readership
Subject’s Audience
People Searching
Niche Publication (Syndication/Reference)
Social Sharing
Publication’s Email List
Publication’s Social Networks
Journalist’s Social
Networks
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@davidmchris
Use Google Auto Complete
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@davidmchris
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@davidmchris
Rank 6th = 3%
Rank 1st = 18%
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@davidmchris
CTRL+F = Find
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@davidmchris
Publication’s Readership
People Interested In Your Content
Then
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@davidmchris
Direct
Search
Social
Referral
Referral
Social
Now
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@davidmchris
Diverse Online Traffic Channels for Newspapers
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@davidmchris
OKC’s Digital Marketing Conference
Sept 10th & 11th 2015
confluenceconference.org