simple steps workshop lighting & showerheads january 15 th, 2015
TRANSCRIPT
Simple Steps WorkshopLighting & Showerheads
January 15th, 2015
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Program Overview
• 2015 Program Timing• Program Development Jan – Mar 2015
• Program Launch – April 1, 2015
• What's the same? What’s changing? • No interruption to rebates on CFLs, LEDs, showerheads
• Better opportunity for utility attribution
• Increased focus on special promotions, doing more with less
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Program Enhancements
Increased efforts to leverage market actors to increase sales, utilizing:
• Shifting incentives to support larger, short term campaigns
• Align utility support with national and regional campaigns
• Special placement buys
• Field services
• Direct marketing to utility customers
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Home Depot – Daylight Savings Fall Promo
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Off-Shelf Placement
Walmart
Costco
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Fred Meyer End Caps & Events
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Online Offerings
Costco.com
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Program Expansion
What other opportunities are available to increase energy savings in your territory?
• Direct install and direct mail
• Community events
• Holidays
• Local promotions
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Summary
• Not that different
• Some improvements:• Increased focus on special promotions, doing more with less
• Targeted incentives
• Better opportunity for utility attribution
• Driving customer adoption
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April 1, 2015 Measure Savings Changes
Product Categories• LED, CFL, Fixture, Showerhead
Product Type• General purpose, Reflector, Globe, etc.
Lumen bins• 250-664
• 665-1439
• 1440-2600
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April 1, 2015 Lighting Measure Changes
Key CFL measures compared:
Product Category Product Type Lumen GroupCurrent MeasurekWh Savings/Unit
April 1st MeasurekWh Savings/Unit2
General Purpose CFL Bulb General Purpose and Dimmable 1440- 2600 lumens 17 15
General Purpose CFL Bulb General Purpose and Dimmable 250- 664 lumens 17 8
General Purpose CFL Bulb General Purpose and Dimmable 665- 1439 lumens 17 8
Product Category Product Type Lumen GroupCurrent MeasurekWh Savings/Unit
April 1st MeasurekWh Savings/Unit2
Specialty CFL Bulb Reflector and Outdoor 1440- 2600 lumens 18 50
Specialty CFL Bulb Reflector and Outdoor 250- 664 lumens 18 12
Specialty CFL Bulb Reflector and Outdoor 665- 1439 lumens 18 20
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April 1, 2015 Lighting Measure Changes
Key LED measures compared:
Product Category Product Type Lumen GroupCurrent MeasurekWh Savings/Unit
April 1st MeasurekWh Savings/Unit2
LED Bulb General Purpose and Dimmable 1440- 2600 lumens 12 24
LED Bulb General Purpose and Dimmable 250- 664 lumens 20 11
LED Bulb General Purpose and Dimmable 665- 1439 lumens 20 12
Product Category Product Type Lumen GroupCurrent MeasurekWh Savings/Unit
April 1st MeasurekWh Savings/Unit2
LED Bulb Reflector and Outdoor 1440- 2600 lumens 74 66
LED Bulb Reflector and Outdoor 250- 664 lumens 19 17
LED Bulb Reflector and Outdoor 665- 1439 lumens 28 30
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RSAT Allocations
Different allocations for lighting/showerheads and appliances
Methodology Considerations:• Type of product
• Retailer environment
• Drive time
• Urban density near store
• Road networks
• Proximity of other retail locations
• Demographics of households
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Up Next: Appliance Workshops
Presentation will focus on the new program design concepts for appliances to gather feedback and buy in from utility partners.
Date Time Sign UpThursday, January 22 1-2:30pm bpa.gov/EE/NewsEvents/ee-announcementsTuesday, January 27 1-2:30pm bpa.gov/EE/NewsEvents/ee-announcements
Contacts
Dave Murphy
Program Manager
503.230.3542
Ryan Crews
Associate Manager
503.688.1569
Lisa Ash
Associate Manager
503.688.1574