simple facebook ads for $10 a day
DESCRIPTION
Presentation to Artful Business Conference for Micro Businesses & Creative Entrepreneurs.TRANSCRIPT
Simple Facebook Ads On A Shoestring Budget
What Sucks About Facebook
•Confusing
•Everything Is Always Changing
•Where To Start?
•Tried It & Wasted $
Forget What You Think You Know
This one channel can turn everything around for your business.
It’s still a new frontier, so it is cheap and your competitors may not be there yet!
Increase Your ReachHow would you like to reach more people than ever before for less?
You can’t keep relying on Facebook’s organic reach...
Or even harvest new clients every day for as little as $10 a day?
Let me show you how using Facebook Ads...
Why You Can’t Ignore Facebook
•Your clients and customers are there
•Storytelling medium
•Builds relationships and community
•Highly targeted
Simple System
Today you’ll discover my system for getting your products and services known using Facebook Ads.
I’ll show you how you can make a splash with as little as $10 a day, and get a sizeable boost in sales.
Questions
Please hold questions until I’m finished so I can get on a roll and give you as much as I possibly can!
Common Mistakes
Jump in without a strategy
Forget the call to action
Don’t know their audience
Nowhere to send the clicks
In my programs, I cover the overall strategy to ensure you attract a steady stream of sales with Facebook Ads.
Today, I want to show you how you can use Facebook Ads to bring in sales for as little as $10 a day.
Facebook Ads Success System1. Identify Your Goal
2. Find Your Audience
3. Spark Their Interest
4. Inspire Them To Act
5. Test
6. Refine
Identify Your Goal
Identify Your Goal
Awareness or Leads?
Traffic or Sales?
Grow Your Facebook Page Likes
Which Page Will Support Your Goal?
Identify Your Goal
Website or Specific Page?
If you send to your website, make sure the action required is clear.
Most effective campaigns are to low priced products (under $99) or to capture a lead in exchange for something FREE.
Identify Your Goal
Identify Your Goal
Perfect Post To Target To Page Fans
$10 and seen by 758 with 27 Clicks
Identify Your Goal
Find Your Audience
Find Your Audience
Check Suggested & Similar Pages
How Do They Live?
Think about what’s in their hearts and minds.
What TV shows do they watch?
What clothes do they wear?
What books do they read?
Targeting
Spark Their Interest
What Type Of Ad?
Image Is Everything
Attention-Grabbing Copy
Inspire Them To Act
Unique Is Great
Send To Item Page Not Store
Test
Return Is Everything
Test & Measure.
Refresh Your Ads.
Split Test Images, Targeting & Copy.
$10 A Day - get seen by 1,000 people, get 15 website clicks
Check your conversion - sales as a portion of clicks
Refine
Audiences
Use the power of Lookalike & Custom Audiences to zero in on the most relevant buyers...
Upload your email list or track visitors to your website or Facebook Page.
Checklist
1. Decide On Your Goal
2. Get Some Images - People or Products
3. Get Clear On Your Offer & Call To Action
4. Profile Your Likely Buyers & Research Them On Facebook
5. Test Different Images, Targeting & Copy On Facebook
6. Decide On A Budget & Stick To It & Always Start Off Small
7. Refresh & Refine
Get More...
Facebook Advertising resources at www.marveo.com
More training at www.bit.ly/leadsuccess
www.breakoutsuccess.com