simple business plan for small business

www.jacksonville.score.org

Why a Plan is Important to Your Business Success


Business Plan Summary

See HandoutOne Page

Business Plan Worksheet


The business has to make money to survive

Ultimate Goal


• Vision Statement - picture of what your company will be in the future

• VS – your hopes and dreams for the business

• Answers the questions: “Where do we want to go?” or “What does success look like?”

• Sets direction for BPlan

Business Vision


• Carnival Cruise Lines – to consistently provide quality cruise vacations that exceed the expectations of our guests

• Kraft Foods - helping people around the world eat and live better.

• Wal-Mart - worldwide leader in retail

• Microsoft - a personal computer in every home running Microsoft software

• Walt Disney Corporation - to make people happy

Business Vision Examples


Goals Where is the business trying to go?

Roadmap Necessary steps to get there

Company Goals

Answer Question: Who is your target customer?


Mission Statement

Clear concise statement:

Why do you exist?

How will you achieve your Vision?

National Ice Cream Retailers Assoc.

to be the leader in the frozen dessert industry that others look to for help, support, and education. NICRA will promote business growth and development throughout the industry.


Mission Statement

The Hop Ice Cream Café We are a place for families and all people to hang out in

a relaxed, comfortable atmosphere where you can feel like part of the unique Asheville community. We treat our customers to an overall experience of friendly service, great tasting products, and a distinctive environment that harbors fun, creativity and togetherness.

Carnival Cruise Lines To deliver exceptional vacation experiences through the

world's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea.


• What promises are you making to your customers?

• BP must be kept every time • FedEx - “When it absolutely,

positively has to get there overnight”

Brand Promise


Analyzing Business Competition

• Why analyze?• To determine yours and your competitors

strengths and weaknesses • To gain advantage over competition

• Determine from your competitors:

Price Product features Convenience - closer to/faster for customer Aggressive, effective marketing? Types of customers served Reputation


Answer These Questions:

• How will you reach customers?

• How will you grow your business?

• MStrategies build from your vision and goals

• What strategies work in your industry?

Marketing Strategies


Cost Effective Ideas• Business cards and website (www.weebly.com)• Direct mail• Social media• Flyers• Do a marketing plan • Hire a marketing student to develop and execute

marketing plan• Plan events regularly • Ask customers to sign up email list• Signage on vehicle

Marketing Approach


SWOT Analysis

Build on

STRENGTHS Resolve

WEAKNESSES

Exploit

OPPORTUNITIES Avoid, Defend

THREATS

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• What must you accomplish this year?

• How will you know goals are being met?

• How will you measure your success?

Financial Objectives


• Specific actions to achieve your vision statement

• When will key tasks be completed?

• How much will each idea cost?

Support Action Plans


Thanks for attending the SCORE Workshop seriesIf you have any questions or need further help,

please contact:

Russell Ward – [email protected] Sapiro – [email protected]

Contact Info

Power Point Presentation available atwww.slideshare.net/

simple business plan for small business

Business

business success

business competition

business growth

business answers

bplan business vision

business plan summary

marketing plan plan

effective marketing