simon wan - keynote - the web strategy of the wall street journal in asia
DESCRIPTION
This keynote speech was given at the eZ Conference 2011. More details : http://london2011.ez.noTRANSCRIPT
|© Copyright 2009 Dow Jones and Company
The Web Strategy of the Wall Street Journal
in Asia
The Web Strategy of the Wall Street Journal
in Asia
|© Copyright 2009 Dow Jones and Company
DJ’s footprint in APAC Description of the DJ products
|© Copyright 2009 Dow Jones and Company
|© Copyright 2009 Dow Jones and Company
Dow Jones APAC
Around 700 people located in DJ
20 news bureaus, a total of 28 offices in 14 countries.
Estimated revenue for DJ APAC F2011: US$90M
Main Centers: Hong Kong, Japan, Singapore, China and India.
B2C products:- In English: asia.wsj.com, blackberry reader, iphone application, infoscreen and service site wsj-
asia.com- In local languages: cn.wsj.com, japan.wsj.com (in a JV) i-phone China, i-phone Japan, mobile
WAP site in Chinese and Japanese.
B2B products:- In English: dowjonesnews.com, Factiva- In local languages: CLS, JLS, KLS, B2B website and feed delivery.
|© Copyright 2009 Dow Jones and Company
Asia Dow Jones Products
- English language products - Local languages products
asia.WSJ.com cn.WSJ.com jp.WSJ.com india.WSJ.com
|© Copyright 2009 Dow Jones and Company
English Language Products
- asia.WSJ.com
- Associated Mobile products
- B2B products-Factiva
-DowJones Newswires
-Wealth management
-Risk and Compliance
- asia.WSJ.com
- Associated Mobile products
- B2B products-Factiva
-DowJones Newswires
-Wealth management
-Risk and Compliance
|© Copyright 2009 Dow Jones and Company
asia.WSJ.com
Source: Omniture Apr 2011Source: Omniture Apr 2011
- Launched in February 2009, freemium model
- Around 17.1 million PV and 4.5 million uniques
- Online subscriptions directed through the US payment system
|© Copyright 2009 Dow Jones and Company
MCN
CacheServer
Web Server
Web Server
DB Server
ISP2 Hand Off
Internet
Vnnnn-58.177.89.16/29-ISP2
LB Netscaler
HKGLB NetscalerHKG
VPN RouterCisco 871
HKGVPN RouterCisco 871
Web Server
Web Server
App/OPSServer
App/OPSServer
DB Server
CacheServer
ISP1 Hand Off
SBK1VPN RouterCisco 871
SBK2VPN RouterCisco 871
V0081-10.240.81.0/24-APP V0162-10.240.162.0/24-APP
V0082-10.240.82.0/24-DB V0163-10.240.163.0/24-DBR
R
R
R
Hong KongAsia wsj.com
SBKwsj.com
SEC wsj.com
sb115cbfw01sb117cbfw02
sb115wpfw03sb117wpfw04
Seccbfw03/04
V0002-143.131.141.0/24-WSJ R
V0101-192.168.101.0/24-ADMIN
Vnnnn-205.203.133.224/28-Dirty
VPN is for DB Replication, Admin
Lan access to Site, for snmp, snmp trap, syslog, tacacs, ssh,
telnet and NIDS traffic.
PAGE1 OF1
LAST REVISION10/24/08 10:15am
DRAWN BYEngineer
CONFIDENTIALFOR INTERNAL USE
ONLYAsia wsj.com
Swtich Ports neededWeb servers need 3 eachApp/ops servers need 2 eachDB server need 2 eachCache Server needs 2 each
Web Rail 4 web servers and 2 load balancers total 6 portsApp Rail 4 web servers, 2 app/ops servers, 2 DB servers, 2 Cache server and NIDS total 11ILO Rail 4 web servers, 2 app/ops servers, 2 DB servers, 2 Cache/ servers and NIDS total 11Total DMZ ports 28.
Dirty Rail 2 Netoptics taps, 2 VPN router, 2 load balancer, total 6NIDS Rail 4 netoptics taps, 1 NIDS total 5Total Outside Rails ports 11
hpbwpsw02Cisco 296024 port 10/100 SwitchAll Copper
ports
Vnnnn-xxx.xxx.xxx.xxx/mm-NIDS
Netoptics Tap TP-CU
Netoptics TapTP-CU
NIDSHSRP.250
HSRP
Vnnnn-202.153.103.128/25-ISP1
.246
.246V0302-10.240.2.0/24-APP-DB
V0301-10.247.1.0/24-WEB
Crossover cable used for replication
V0303-10.247.3.0/24-ILO
sb117inrt06
sb115intt05
hpbwpsw03Cisco 2960
24 port10/100 Switch
All copper
hpbwpsw04Cisco 2960
24 port10/100 Switch
All copper
hpbwpsw01Cisco 296024 port 10/100 SwitchAll Copper
ports
asia
.WS
J.co
mas
ia.W
SJ.
com
|© Copyright 2009 Dow Jones and Company
Associated Mobile Products in English language
- Asian edition of English reader on Blackberry launched on Feb 2009. - Active users 27k
- English I-Phone App download in Asia = 186k- M.asia.WSJ.com (launched on Jan 19th): around 30k per month page
views. - India Mobile (combine Newswire and WSJ content; incorporate an
portfolio tracker) developed by service provider (July) in exchange of revenue share.
- Download 113k- m.India.WSJ.com 15k per month
- Ipad application- Asia download = 121k
- iPhone - Japan – 122k in total China – 247k in total
Source: Internal recordSource: Internal record
|© Copyright 2009 Dow Jones and Company
Dowjonesnews.com (English
- Around 400 corporate clients- Annual revenue in F2010: $10.5M
Dowjonesnews.com (English
- Around 400 corporate clients- Annual revenue in F2010: $10.5M
Factiva
-Around 600 corporate clients-Annual revenue in F2010: $22.5M
Factiva
-Around 600 corporate clients-Annual revenue in F2010: $22.5M
Factiva & English language WiresFactiva & English language Wires
|© Copyright 2009 Dow Jones and Company
Local Language Products
- jp.WSJ.com and associated Mobile products
- cn.WSJ.com and associated Mobile products
- CLS Newswires
- Korean Newswires
- jp.WSJ.com and associated Mobile products
- cn.WSJ.com and associated Mobile products
- CLS Newswires
- Korean Newswires
|© Copyright 2009 Dow Jones and Company
jp.WSJ.com
Source: Omniture Apr 2011Source: Omniture Apr 2011
- JV with SBIH (60% Dow Jones)- Launched Dec 15, 2009- Freemium Website - Developed from open source
- CMS – eZ publishing. - Akamai is used for content and video- Approaching 10.9m PV per month.- 2.3m uniques- Server located in Tokyo IDC.- Local development/maintenance- Integrated with DJ:
- MDP, Methode, - LDAP, Strongmail…
- Online subscriptions directed through a local payment system
- JV with SBIH (60% Dow Jones)- Launched Dec 15, 2009- Freemium Website - Developed from open source
- CMS – eZ publishing. - Akamai is used for content and video- Approaching 10.9m PV per month.- 2.3m uniques- Server located in Tokyo IDC.- Local development/maintenance- Integrated with DJ:
- MDP, Methode, - LDAP, Strongmail…
- Online subscriptions directed through a local payment system
|© Copyright 2009 Dow Jones and Company
Wire center for editors:
|© Copyright 2009 Dow Jones and Company
Methode MDPOpenDocumentJiJiJLS
Multi-Channel Import
Cache engine
URL Handling
Notification Engine
Version Management
Search
Workflow
Role and Permissions
Personalization
Asset Management
Front Page
Sub-Sections
Sections
Free Articles
Archived Paid Articles
Paid Articles
Images / Interactive Graphics /
Multimedia Video
Comments
Poll
Wire Center (wirecenter.jp.wsj.net)Web Servers 01/02
(jp.wsj.com)
LDAP
User Authentication
Strong Mail
NewsletterNotification Email
DB ServerCluster Group
(Slave)
DB ServerCluster Group
(Master)
jp.wsj.com
Kyodo Morning Star
Market Data
Yahoo News
News Feed
RSS Search
Mobile
Mobile
iPhone
|© Copyright 2009 Dow Jones and Company
cn.WSJ.com
Source: Omniture Apr 2011Source: Omniture Apr 2011
- Launched in 2002
- Free Website
- The only international website among the top 10 Financial websites in China.
- 32.7M PV per month
- 1.5M registered users
- Servers located in HK and CDN to China.
- Launched in 2002
- Free Website
- The only international website among the top 10 Financial websites in China.
- 32.7M PV per month
- 1.5M registered users
- Servers located in HK and CDN to China.
|© Copyright 2009 Dow Jones and Company
cn.WSJ.com diagram
|© Copyright 2009 Dow Jones and Company
CLS: Newswire in Chinese Language
Around 90 clients generating revenue of $2.5M Around 90 clients generating revenue of $2.5M
|© Copyright 2009 Dow Jones and Company
Djcnews.comDatabase
News ArchiveDatabase
HK DJCNF Server
DJCNF TCP Gateway
Code Filtering Script
TCP & FTP DistributionEmail Newsletter ScriptNews Archive
Web ServerDjcnews.comWeb Server
MIME/HTMLformat
HTML & DJXMLformat
DJXML & Plain Textformat
www.djcnews.com
DJCNF Distribution (New – Under
Testing)
(Existing Production)
Clients
DJCNF.exeFeed Generator
LWC Feed(English Archive)
CLS news distribution system
|© Copyright 2009 Dow Jones and Company
JLS: Japanese Language Newswire
Around 90 clients generating $2.5MNext Steps: To unify the local language translation platform across Asia.
Around 90 clients generating $2.5MNext Steps: To unify the local language translation platform across Asia.
|© Copyright 2009 Dow Jones and Company
Thank you!
Simon WanIT Director – APAC
Dow Jones AsiaEmail: [email protected]
Simon WanIT Director – APAC
Dow Jones AsiaEmail: [email protected]