simon inc ltd

We believe that great design comes from a constructive and open relationship between clients and designers.

We work in partnership with our clients, making sure that we understand the true nature of their organisation and how they operate, and we explore with them how design can help to open opportunities for growth.

Working together in this way we bring a combination of strategic insight, design inspiration and commercial experience to help build better businesses and communities by creating better brand experiences.

Hi. We are Simon Inc an independent branding consultancy

Who we are

What we do

Case studies

We offer a comprehensive, strategically driven branding service, covering all areas of brand expression but particularly focusing on

• Brand positioning and identity • Environmental and spatial branding • Communications and marketing

We work with clients from all industry sectors, from charities and social enterprises to property developers and global financial institutions.

But all our clients have a common vision - to use design effectively to add an element of magic to the way that people experience their brand.

What we doWho we are

What we do

Case studies

Brand positioning and identity

Environmental and spatial branding

Communications and marketing

We help our clients to define their brand purpose - the core values, their brand vision and mission.

We create a personality and tone of voice built around that purpose, and a strategy for how that personality can be expressed across all the key touchpoints that form the interactions between them and their customers, clients, staff and stakeholders.

We help to create the framework through which our clients take their brand to the world, and through which the world experiences their brand.


Who we are

What we do

Case studies




We are passionate about the value of environmental branding - how a brand’s values and personality are expressed through the built environment and surrounding spaces.

We enable our clients to create meaningful and memorable experiences for their audiences and customers through their physical environment and through the tangible ways that they interact with their brand.

We apply creative branding strategies to help spaces and buildings to become places and destinations with meaning and value both to our clients and to the people who use those places.


Who we are

What we do

Case studies




We understand that the word must get out!

For our clients to build lasting relationships and engagements with their customers and stakeholders they have to speak with them in a way that they understand and that fits in with how they live their lives.

Through print, outdoor and digital we start conversations and spread the word - but always with a view to support the goals and ambitions of the longer-term branding strategy.


Who we are

What we do

Case studies




A little taster...Who we are

What we do

Case studiesThe Mall Shopping Centre

Overend & Associates

Hue salons

MEC Workplace

Kingfisher Shopping Centre

HSBC Workplace

New Pub Company

Valtera Jewellers

New Pub Company: Brand positioning & identity

MEC workplace: Environmental & spatial branding

HSBC workplace: Environmental & spatial branding

Valtera Jewellers: Identity & environmental branding

Kingfisher Shopping Centre: Environmental & spatial branding

The Mall: Environmental & spatial branding

Here is a small sample of some of the ways that we have helped our clients in the past. If you would like to see more or talk about how we can work with you to help you to build a stronger brand connection with your stakeholders, community or customers we’d love to meet for a chat.

Overend & Associates: Brand positioning & identity

Hue salons: Brand positioning, identity & environmetal & spatial branding

Who we are

What we do

Case studies

More from this project

The Mall

The Mall is a community shopping centre chain comprising six centres with a total lettable space of over 3 million square feet. The centres are all housed within buildings of differing ages and architectural styles.

The environmental branding and graphic expression of the brand within the centres had not been updated for over 10 years and was feeling tired, dated and inconsistent.

Simon Inc designed a new ambient graphics scheme to be rolled out across all the Mall shopping centres, to create a bright and consistent environmental branding expression which reflected the direction that the strategic marketing team at The Mall wish to take the brand in and give a cohesive and contemporary look and feel to the various areas throughout the shopping centres.

Each centre was also to have a unique local feature which is relevant to the town where it is located. The pilot for the scheme is at Luton, a town famous for being at the centre of the hatmaking industry in the UK, so reference was made to that in the graphics in the atrium at the main entrance. Further local references were included within the main Mall, where historically there had been a fountain featuring flamingos. The proximity to Luton Airport also provided a point of visual reference.

Budgetary constraints meant that the applications were limited to surface graphic treatments only, and the core brand identity and signage & wayfinding were not included in the scope of the project, (although the new environmental treatment was applied with staircases and on lifts to help with orientation).

The Mall Shopping Centre


Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies


The Mall



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies

The Mall



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies



When Karen Overend decided to leave her partnership in New Zealand’s leading legal firm Duncan Cotterill it was to start her own firm, with a straight talking pragmatic approach to property and construction law.

We created a brand positioning platform for them which distanced them from other legal firms in the country and aligned them more closely with the sector they were operating within.

Together with Karen we defined how they speak as a brand, with a range of positioning statements to form the basis for their communications. We designed a bold, clean and contemporary identity with a robust tactile quality based on the weathered steel construction of their own architecturally significant office building, and extended that identity across a suite of branded launch materials and comms.

This included commissioning photography of the team showing them as “real” people, relaxed and approachable, far from the typical impression of how lawyers should look. We also combined the portraits with images of construction materials and abstracted shots of architectural details to build a palette of elements that reflect the focus and the tone of voice of the firm and the brand.



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies





Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies

t : 987 9876 9876 f : 01234 123 1234e : [email protected]

229 Lichfield StChristchurch Central, Christchurch 8011

overendassociates.com

























Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies


Hue hair colouring salons



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Hue was a new high street salon startup concept offering hair colouring services at value prices.

Simon Inc was approached to create a distinctive and recognisable identity for the new brand, and extend that identity across the retail environments, marketing and advertising collateral and online applications.

The format was a great success, with the initial store winning a bronze award at the prestigious “Best” New Zealand design awards and the concept being rolled out to four other branches.

Who we are

What we do

Case studies





Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies




Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies


MEC workplace

MEC is the fifth largest media agency network in the world, with domestic and international clients generating global billings of over $20 billion. MEC values are to do with being innovative and ambitious and their visual style is unconventional

We designed an environmental branding approach for their offices to bring these values to life in the physical environment. The design used graphic elements from their existing brand signature to create a textural, multi-layered graphic approach throughout the main office and workplace areas.

The environmental branding expresses the company’s ethos of maintaining human values in a changing digital environment. It features a bold expression of the brand mission statement, framed individual ‘character’ style photos of the MEC team, blurred motion city images and a warm, colourful MEC café.



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies


MEC workplace



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies

MEC workplace



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies



Kingfisher, a 1 Million square foot shopping centre in Redditch, was undergoing an internal refurbishment and repositioning to appeal to a more affluent, sophisticated fashion-aware target market.

As part of that repositioning process we created an environmental graphics scheme to reflect the shift in brand focus and complement the physical refresh of the shopping centre interior.

The series of high level environmental graphic applications were designed in two different but complementary styles which reflected the aesthetic of the refreshed interior scheme and also reinforced the new focus on style and fashion.

Positive feedback to the initial scheme was overwhelming and within 6 months it was extended to twice the number of locations within the shopping centre.



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies





Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies


COUTUREAPPAREL SHAPED

INSPIRED

COLOGNE

PARFUM

FRAGRANCEZESTYFLORAL

EXOTIC

HATS

FOOTWEAR YVES SAINT-LAURENT

ANNE WINTOUR

IF YOU CAN’T

BETHAN THE COMPETITION




Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies




Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies


HSBC Workplace

HSBC Group has around 750 offices in 87 countries and territories across Africa, Asia, Europe, North America and South America and around 100 million customers. We were tasked with creating a global environmental branding scheme which could be applied to all HSBC workplaces worldwide to create a unified look and feel, reflect Group brand values and establish international design standards.

The graphics system was to reflect the strategic direction and corporate values of the group across a range of functional areas, from data centres to executive offices, meeting rooms and general offices to breakout areas and kitchens.

The overall result is a distinctive interior and recognisable look that enhances the workplace and has flexibility to achieve appropriate moods for different types of environments, and at the same time accommodate cultural differences within diverse office locations globally.

The new design standards have been trialled at various office locations in Europe and the Far East and are being rolled out through a detailed manual. Divided into three sections, it explains the rationale for the design and provides a range of images, templates and full specifications with access to technical drawings. This enables a flexible ‘pick-and-mix’ approach, within defined parameters, at a local or regional level.



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies


HSBC Workplace



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies

HSBC Workplace



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies


New Pub Company

The New Pub Company is a pub group consisting of 7 pubs across the Greater London area.

Although the company has been in existence for a few years, it had grown organically and had never had a focussed approach to branding strategy and lacked a coherent identity of its own.

Simon Inc worked with the management to define and articulate a unique brand positioning for the company, and a tone of voice and strapline “Doing what good pubs should do”.

The brand positioning was used as the basis for creating a new graphic identity for the company, which was applied across all the corporate collateral and the company website.

The New Pub Company: Brand identity direction developmentDoing What Good Pubs Should Do

DOING WHAT GOOD PUBS SHOULD DO DOING WHAT GOOD PUBS SHOULD DO

DOING WHAT GOOD PUBS SHOULD DO DOING WHAT GOOD PUBS SHOULD DO

COMPAN Y COMPAN Y

COMPAN Y COMPAN Y

Preferred Creative DirectionsDevelopment option 1, colour option A



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies


New Pub Company



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies

New Pub Company



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies


Valtera Jewellers



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Valtera is a high quality, jewellery retailer with more than 70 stores throughout Russia and the ex-Soviet block.

Working in conjunction with SCG London, Simon Inc refreshed their existing brand identity, creating a bespoke typeface and an impactful monogram-based logomark.

We introduced large, high level graphics and clear, visible merchandising displays to help to draw people into the stores and encourage browsing, and developed a rich, distinctive visual language for the refreshed environments based on a brand texture and a combination of materials and impactful lighting and signage.

The concept was applied across full store environments s and freestanding kiosk formats.

Who we are

What we do

Case studies


Valtera Jewellers



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Who we are

What we do

Case studies

Valtera Jewellers



Hue Salons

MEC Workplace


HSBC Workplace

New Pub Company

Valtera Jewellers

Thanks for your timeMy name is Simon Cohen and I am the founder and creative director of Simon Inc.

I am passionate about the potential for branding, and in particular environmental branding to play a positive role in improving everyday life and helping to build stonger communities and businesses and more engaging and productive experiences and destinations.

I founded Simon Inc in 2007 in Auckland, New Zealand, coming from a background of over 25 years of international professional experience in the development, design and implementation of branding strategy.

I oversee all the projects that Simon Inc works on, from a creative and strategic point of view, working in partnership with our clients to get to bottom of what is most important to them and their stakeholders, and so to define their unique place in the market.

I then put together the ideal team to meet their needs – from a pool of free-thinking creatives who are committed to delivering effective individual solutions for individual briefs. Our core team is based in London but we are capable of working anywhere in the world and we frequently use creative resources in other countries as appropriate, managed from our central studio

By working together with this specialist project team, we are able to deliver cost-efficiencies and service that traditional larger brand agencies are unable to provide. Giving the client direct access to the professionals that deliver the strategies, creative concepts and solutions not only delivers exceptional value, in my experience it leads to the development of closer working relationships than many agencies can deliver.

Call us: +44(0)20 8568 3867 or +44(0)7787 150 390

Email us: [email protected] www.simoninc.co.uk

mailto: [email protected]

http://www.simoninc.co.uk

simon inc ltd

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