PERCH DESIGN STUDIOTHE IMPORTANCE OF

BRANDING & MARKETING

PERCH?

So, what is a brand?

NOT a logo

It’s everything

...your DNA

...it’s a promise...he said, she said...

...it’s a promise

...it’s trust

How to begin the process?

.............who am I?

outgoingcreative

inventive

contemporary

forward thinking

hungry

funpremium

expensive

charasmatic

clever

caring

same

same

ME

same

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ooh...

WHY

HOW

WHAT

KNOW THISi want to make my customer smile

we want to challenge conventional thinking

we want to challenge conventional thinking

we believe in thinking differently

we’re passionate about creating novelty

by creating new, positive experiences

by listening to our customers

by creating beautiful objects

by designing beautiful experiences

by responding to your needs

by creating simple to use products

by being reductive

by empowering our customers

i sew

i turn wood

i design products

i teach students

we make pop music

we make electronic equipment

focusblahblahblah

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clear, concise, defined

Examples

We define innovation

We delight customers worldwide

We create experiences

We live responsibility

We shape Audi

Vorsprung Durch Technik

YES

computer says no

YES

Implementation

simplicity

resist unnecessary bloating

tell the important information

cut out the blah

more is bore

embrace technology

communicate

brand is everything - everything is brand

collaborate

YESis more

Josh VogelYES

THANK YOU