silicon cape event 2
DESCRIPTION
A short overview of the online conversation relating to Silicon Cape and its second networking event. All data supplied by BrandsEye.TRANSCRIPT
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tSilicon Cape Conversation Report25 March – 6 April 2010
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“The Silicon Cape Initiative is a private sector communitymovement originally founded by two South African high-tech entrepreneurs, Vinny Lingham and Justin Stanford.
Both being entrepreneurs and angel investors in the ICT startup sector in South Africa, they observed the unique confluence of circumstances emerging in their home country and in particular in the province of the Western Cape, which served to create the first organic elements of an ecosystem in its infancy, that could be likened to that in Silicon Valley, California, USA.”
For more information please go to http://www.siliconcape.com
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General Statistics
560 conversations discussing Silicon Cape
Brand momentum: 43.077 mentions a day
Most discussion was on Twitter (91%)
97.297% of conversation positive
557 175 opportunities to be seen (OTS)
Total Ad Value Equivalent: R95 983.88
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Major Themes
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General Overview
Sentiment in the build up and during the event was higher than in the days on either side of it.
The volume of conversation spiked on 31 March (at 175 mentions) but quickly dropped off to 100 (1 April), then 13 mentions a day on Friday the 2 April.
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Conversation Volumes
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Volume Overview
The volume of conversation peaked at 175 conversation in a single 24 hr period (31st March).
On the day after there were 84 mentions and 100 on the day after (1st April).
For the week of Silicon Cape an average of 76.2 mentions were found per day (which is higher than most corporates in SA).
Conversation dropped off dramatically on the Friday – as post event hype dissipated.
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Volume Recommendations
A communications plan is required to guide the
build up of momentum prior to events and the
management of conversation post events. This
could significantly improve the longevity of the
momentum.
Sharing this plan with and empowering key
influencers will help drive authentic, community
centric engagement – ultimately improving
momentum.
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Sentiment Distribution
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Sentiment Overview
97.297% of the conversation spoke positively
about the initiative, 38.417% actively endorsed
and 7.529% praised it. This further highlights the
value of regular events.
Initiatives should be taken to identify advocates
within the community and integrate them into a
wider consulting committee as a representatives
of the community.
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Sentiment Overview
Lower credibility authors spoke more positively
(and in higher volumes) than more credible
authors. This is likely because they have more to
gain (in personal and business growth) and
therefore wish to lever the community.
Mentorship programs should be constructed to
assist young entrepreneurs through the early
stages of business development.
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Sample Mentions with High Sentiment
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Media Distribution
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Media Overview
97% of conversations came from delegates and
their networks. A concerted effort should be taken
to get more businesses involved in the initiative
(in their business capacity) – not just employees
in their personal capacity.
Integrating the press and highlighting their role
in the success of Silicon Cape is critical to
continued growth.
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Domain Distribution
The number of times a particular domain mentions Silicon Cape within the reporting period.
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Domain Overview
As previously mentioned the vast majority of
conversation came from Twitter (91%). Efforts
should be made to extend the conversation
outside of this network. Ongoing, authentic,
engagement with bloggers and companies will
help drive other sources of conversation.
Additional domains will likely begin to feature in
the coming days as blog posts about the event
are written.
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Reputation
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Reputation Overview
As expected, reputation improved dramatically
(19.444%) on and after event day – largely a
consequence of hype surrounding the event.
Reputation has remained high post the event
(which is uncommon), this demonstrates that the
community perception of the brand was less
focused around event hype and more about
overall value of the initiative.
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Other – less serious – Statistics
Event was ReTweeted 128 times
The top @ed individuals were:
@justinstanford – 37 times
@robvanVuuren – 22 times
@geekRebel – 16 times
@elodiek – 11 times
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Other – less serious – Statistics
173 different individuals tweeted about the event.
The greatest supporters of Silicon Cape (based on
the number of tweets) was a tie between
@kylejonck @laraleepalmer and @wesleylynch.
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For more information please contact Tim Shier:
@brandseye
www.brandseye.com
Or call us on 021 462 7353.