silencio 650 sales kit victoria wang global mktg dept. 2011 may
TRANSCRIPT
Silencio 650Sales Kit
Victoria WangGlobal MKTG Dept.2011 May
1. Introduction2. Cooler Master Cases3. Positioning4. Key Features5. Specifications6. Silencio Series7. Competitor Analysis8. Summary – Selling Points9. Appendix
Agenda
Silencio 650 is an extremely silent mid-tower based on an elegant and classy design. Pure understatement: despite its simplistic design elements and flat diamond cut aluminum front door, and focus on low noise operation, the Silencio 650 supports the latest and greatest hardware. It features 2 super speed USB 3.0 ports, a fan controller, a revolutionary DualBoot HDD switch and supports top of the line CPUs and Graphics cards. Thanks to noise absorbing foam mats covering the insides, and specially designed air vents, the Silencio 650 is able to keep noise to a minimum while and maintaining low system temperatures.
Introduction
Cooler Master Cases
COSMOS HAF Silencio CM Storm CM 690 Centurion Elite
Ultra high-end High performance Silence Gaming Style & Performance
Professional,Office
Mainstream
Positioning
Flagship COSMOS II
HAF X
Silencio 650
Trooper
HAF 932
High-End (For Enthusiasts / Gamers)
HAF XMSilencio 550
EnforcerHAF 922
CM690 II series
Mainstream
Centurion series
Silencio 450
Elite seriesHAF 912
Entry Level
The diamond cut aluminum front door and sleek lines present elegance and simplistic of this ultra silent case
Simplistic Design
Simple & Elegant
Diamond cut aluminum front door I/O panel and top fan exhaust can be sealed with sliding covers to reduce noise and keep dust out
Stylish rubber stands
High Precision “Diamond Cut”
Absolutely silent and cool
The perfect combination of performance and silence with a fan controller, sound-absorbing interior, and airflow optimized design.
Built for Silence
Sound-absorbing foam mats at the top
Sound-absorbing foam mats on side panels
Top exhaust sliding cover
Sound proof aluminum Door
Airflow Diagram
*Silencio 650 supports up to 6 fans for much improved airflow!
Default Configuration:2x120mm Front Intake 1x120mm Rear Exhaust
Maximum Configuration:2x120mm Front Intake (or 1x140mm)1x120mm Bottom Intake1x120mm HDD cage1x120mm Rear Exhaust1x120mm Top Exhaust (or 1x140mm)
Innovative and Expandable
A revolutionary Dual HDD boot switch and fan controller simplify the operation of your computer.
Front IO USB 3.0 ports for super speed data transfer and mobile device charging (1A)
Seven HDD bays, one X-Dock, and 7+1 PCI expansion slots provide great expandability.
And thanks to it’s roomy interior it supports all High End VGAs on the market.
Easy Maintenance
Dust filter at top
front door can be opened from either side
Hot-Swap 3.5”/2.5” X-Dock
Convenient PSU slide-out dust filter &
Extra large bottom vent
Tool-Free ODD bays
DualBoot HDD Switch
DualBoot HDD Switch
*The Revolutionary DualBoot HDD Switch to conveniently switch between two Operating Systems (ex. Windows and Mac)
Stylish Desktop
Windows Media Center
Creativity Apps
Games
Fan Controller & USB 3.0 Support
USB 3.0 super speed port
*10x faster data transfer 2x faster smartphone / tablet charging
Fan Controller
*Switch between 700 RPM or 1200 RPMSilent mode to watch moviesNormal mode to play games
Reset
SD card reader
700 RPM 1200 RPM
Word processing Play gamesWatch movies
Great Expandability
7+1 expansion slots for 3-Way SLI/CF
Dual USB 3.0 Super Speed ports
One Hot-Swap 3.5”/2.5” X-Dock
Compatible with large high-end PSU’s
Large rubber grommets for improved cable management
*Supports all graphics cards on the market, including HD 7990 and GTX690 when removing the upper HDD cage
*Supports up to HD 7870 and GTX580 with both HDD cages installed.
268.0mm/10.5”
434.0mm/17.1”
Seven 3.5” drive bays
(Two 2.5” SSD brackets included)
Specifications
Available Color Full Midnight Black
Materials Aluminum Alloy, Polymer, Steel
Dimensions (W x H x D) 207 x 479 x 525.6mm / 8.1 x 18.8 x 20.7 inch
Net Weight 13.0 kg / 28.6 lb
M/B Type Micro-ATX, ATX
5.25" Drive Bays 3 (w/o the use of exposed 3.5" drive bay)
3.5" Drive Bays 7 (hidden) + 1 (for X-Dock bay)
2.5" Drive Bays 2 (hidden) +1 (for X-Dock bay)
I/O Panel USB 3.0 x 2 (int.), USB 2.0 x 2, Mic x 1,
Audio x 1 (supports AC97/HD Audio), SD card reader x 1
Expansion Slots 7+1
Cooling System
Front: 120mm fan x 2, 1200 RPM, 17 dBA / 140mm fan x 1 (optional)
Top: 120mm or 140mm fan x 1 (optional)
Rear: 120mm fan x 1, 1200 RPM, 17 dBA
Bottom: 120mm fan x 1 (optional)
HDD cage: 120mm fan x 1 (optional, on removable HDD cage)
Power Supply Type Standard ATX PS2 / EPS 12V
Maximum Compatibility
VGA card length : 268 mm / 10.5” (with both HDD cages)
434 mm / 17.1” (without top HDD cage)
*supports up to HD 7990 (292.1 mm / 11.5”) & GTX 690 ( 279.4 mm / 11”)
CPU cooler height: 168.0 mm / 6.6 inch
*supports up to TPC 812
Silencio Series
Model Silencio 650 Silencio 550 Silencio 450
Outer Design
Case / Motherboard Type Mid Tower / Micro-ATX and ATX Mid Tower / Micro-ATX and ATX Mid Tower / Micro-ATX and ATX
Dimensions (W x H x D) 207 x 479 x 525.6mm / 8.1" x 18.8" x 20.7" 210 x 451.5 x 505mm / 8.2" x 17.8" x 19.8" 194 x 451.4 x 494.7mm / 7.6" x 17.8" x 19.5"
Material Aluminum Alloy, Polymer, Steel Steel body, Plastic front bezel with mirror-finish Steel body, Plastic front bezel
I/O PanelUSB 3.0 x 2 (int.) , USB 2.0 x 2, Mic x 1, Audio x 1
(supports AC97/HD Audio), SD card reader x 1USB 3.0 x 1, USB 2.0 x 1, Mic x 1, Audio x 1, SD card
reader x 1USB 3.0 x 1, USB 2.0 x 1, Mic x 1, Audio x 1, SD
card reader x 1
Maximum VGA length (w/o HDD cage) 434mm / 17.1" 427mm / 16.8" 422mm / 16.6"
Removable HDD cage Yes Yes Yes
Front door Yes Yes x
Sound-absorbing foam Yes Yes Yes
5.25" Drive Bays 3 3 3 (exposed)
3.5" Drive Bays 7 (hidden) +1 (for X-Dock bay) 7 (hidden) 1 (exposed), 5 (hidden)
2.5" Drive Bays 2 (hidden) +1 (for X-Dock bay) 2 (hidden) 1 (hidden)
X-Dock Slots 1 1 x
DualBoot HDD Switch Yes x x
Expansion Slots 7+1 7 7
Maximum supported Fans 6 3 2
Fan System
Front: 120mm fan x 2, Top: 120mm or 140mm fan x 1,
Rear: 120mm fan x 1, HDD: 120mm fan x 1 (optional),
Bottom: 120mm fan x 1 (optional)
Front: 120mm fan x 2 (1 is optional)Rear: 120mm fan x 1
Front: 120mm fan x 1Rear: 120mm x 1
Fan Controller Yes x x
Competitor Analysis
ModelCooler Master Corsair Fractal NZXT Antec
Silencio 650 550D R3 H2 P183 V3
Photo
Type Mid Tower Mid Tower Mid Tower Mid Tower Mid Tower
Dimensions (W x H x D) 207 x 479 x 525.6mm 221 x 495.3 x 530.8mm 207.4 x 442 x 521.2mm 215 x 466 x 520mm 205 x 514 x 507mm
(8.1" x 18.8" x 20.7") (8.7" x 19.5" x 20.9") (8.2" x 17.4" x 20.5") (8.5" x 18.3" x 20.5") (8.1" x 20.2" x 19.9")
Motherboard Support Micro-ATX, ATX Micro-ATX, ATX Mini-ITX, Micro-ATX, ATX Micro-ATX, ATX Mini-ITX, Micro-ATX, ATX
Maximum VGA length 434mm / 17.1" 452mm / 17.8" 290mm / 11.4" 310mm / 12.2" 330mm / 13.0"
Fan Controller Yes x Yes x x
Dual Boot HDD Control Yes x x x x
Front Panel USB 3.0 2 2 1 1 1
Front Panel USB 2.0 2 x 2 3 2
Front Panel Card reader Yes x x x x
5.25" Drive Bays 3 4 2 3 4
3.5" Drive Bays 7 + 1 (X-Dock) 6 8 8 7
Hot Swap X-Dock 1 x x 1 x
Expansion Slots 7+1 8 7 7 8
Installed FansFront: 120mm fan x 2, Rear:
120mm fan x 1Front: 120mm fan x 2, Rear: 120mm fan x 1
Front: 120mm fan x 1, Rear: 120mm fan x 1
Front: 120mm fan x 2, Rear: 120mm fan x 1
Top: 120mm fan x 1, Rear: 120mm fan x 1
Summary – Selling Points
Simple &
Elegant
Silent &
Cool
Innovative&
Expandable
Diamond cut high precision aluminum parts Simplistic shape and design elements Midnight black case coating
Aluminum reinforced front door to block noise Sliding cover seals the top fan to block noise
Sound-absorbing mats Supports up to 6 fans for excellent airflow Vents on front panel, top, bottom, and rear Easy access dust filters
Revolutionary DualBoot HDD Switch Built-in Fan Controller (700~1200 RPM) Built-in Card Reader Dual hinge front door, opens to either side Features a Hot-Swap X-Dock Bay Supports up to 8 HDDs 3-way SLI™ and CrossFireX™ Support Supports ALL graphics cards on the market (with the upper HDD cage removed)
Appendix
Logistic Information
Part Number: RC-650-KKN1
EAN Code: 4719512037713
UPC Code: 884102017216
Carton Size (L x W x H): 547 x 269 x 616mm / 21.5 x 10.6 x 24.2 inch
Pallet Size (L x W x H): 1140 x 1140 x 2117mm / 44.8 x 44.8 x 83.3 inch
Container w/ pallet Cnt/pallet w/o pallet
20’ 260 26 288
40’ 520 26 604
40’ HQ 560 28 704
Package Design
AD Design
Concept 1: Galaxy Concept 2: Black Leopard
Banner Design
950 x 430
728 x 90
980 x 335
468 x 60 120 x 600
Count-Down Page
http://event.coolermaster.com/landing/silencio650/
Microsite
The End