silencio 450 sales kit victoria wang global mktg dept. 2011 aug
TRANSCRIPT
Silencio 450 Sales Kit
Victoria WangGlobal MKTG Dept.2011 Aug.
Content
• Introduction• Positioning• Key features• Specifications• Competitor comparison• Logistic information• Package design
Introduction
More Silent. More Elegant . Designed for silence and convenience for everyday PC usage
1. Effectively reduce noise- Effective cooling with two powerful, yet silent, 120mm fans to keep your PC
running quite and stable- Side panel and front door both come with soundproof acoustic foam
2. Easy access to external data - Supports USB 3.0 and USB 2.0- Includes SD card reader
3. Combine performance & functionality- Upgrade to longer high-end VGA cards- 5.25” & 3.5” drive bays
Positioning
High End
Entry Level
Mid-End
COSMOS series
HAF 932
(€ 249 above)
Trooper
Enforcer
Silencio 550
(€ 100~ € 200)
Silencio 450(€ 39~ € 99)
Elite series
Centurion series
CM 690 II series
HAF X 1. Effectively reduce noise2. Easy access to external data3. Combine performance & functionality
Key Features
1. Silent & Cool
Front fan
Rear fan
*The side panels and front door come with soundproof foam
*Includes two 120mm/800rpm silent fans(Supports up to 3x120mm fans)
Key Features
2. Fast & Highly Upgradeable
*High speed USB 3.0 & SD card reader
*Supports long VGA cards, including AMD Radeon HD6990
(#Note: HDD cage needs to be removed when installing a VGA in the 4th slot and below)
281mm
*Removable HDD cage
Key Features
3. User-Friendly
*Switchable door hinge
*Quick access to dust filters makes maintenance easy
Air Flow Diagram
intake
exhaust
intake
Rear Fan: 120mm
Rear vent
PSU unit bay
Expansion slot x 7
Rear I/O panel
Cooling System Front: 120mm fan x 1, 800 RPM ; (can support 140mm fan x 1)
Rear: 120mm fan x 1, 800 RPM; (can support 80/90mm fan x 1)
Specifications
Product Name Silencio 450
Available Color: Full black
Material: Steel body, plastic front bezel
Dimensions (W / H / D): (W) 194 x (H) 451.45 x (D) 494.75 mm
Weight: N.W.: 6.2kg ; G.W.: 7.0kg
M/B Type: Micro-ATX, ATX
5.25" Drive Bay: 3 (exposed)
3.5" Drive Bay: 1 (exposed), 5 hidden
2.5” HDD DriveBay: 1 hidden
I/O Panel: USB3.0 x 1, USB2.0 x 1, Mic x1, Audio x 1, SD card reader x 1
Expansion Slots: 7
Cooling System:Front: 120mm fan x 1, 800 RPM ; (can support 140mm fan x 1)
Rear: 120mm fan x 1, 800 RPM; (can support 80/90mm fan x 1)
Power Supply: Standard ATX PS2 (optional)
Maximum Compatibility:
CPU cooler height: 6.16-inch (156.5mm)
VGA card length:
11.06-inch(281mm)
16.61-inch (422mm) (Without HDD cage)
Competitor Comparison
ModelCooler MasterSilencio 450
Antec Sonata Elite Black
Thermaltake VK90001N2Z
Lian Li PC-K7B
Picture
Drive Bay
External 5.25" x 3 External 5.25" x 3 External 5.25" x 3 External 5.25" x 3
Internal 3.5" x 2 Internal 3.5" x 4 External 3.5" x 1 External 3.5" x 1
Internal 3.5" x 6 Internal 3.5" x 5
Expansion Slots
7 7 7 7
I/O
USB 3.0 x 1, USB 2.0 x 1 USB 2.0 x 2 USB 2.0 x 2 USB 2.0 x 2
Audio x 1 E-SATA x 1 Audio x 1 AC’97 & HD Audio
SD Card reader x 1 AC’97 & HD Audio
IEEE 1394
MIC x 1
Cooling System
Front: 120mm fan x 1(Can support 140mm fan x 1)
120mm fan x 1
120mm fan x1 (1400 RPM) 120mm fan x 1 (Rear)
Rear: 120mm fan x 1 (Can support 80/90mm fan x 1)
200mm fan x1 (800 RPM) 120mm fan x 2 (Front)
Logistic Information
Silencio 450
Carton size: 500(L) x 245 (W) x555 (H) mm(19.6 x 9.6 x 21.8 inch)
Pallet size: 1240(L) x 1000(W) x 120(H) mm(48.8 x 39.3 x 4.7 inch)
Cuft: 2.39
Type Container - 20 feet Container - 40 feet Container - 40 feet HQ
w/pallet 340pcs 680pcs 800pcs
ctn/pallet 34pcs 34pcs 40pcs
w/o pallet 438pcs 900pcs 1019pcs
Package Design
Thank You!