signature squares of brunswick campaign
DESCRIPTION
This entire campaign was completed during fall 2011. Each element in the campaign has been utilized by Signature Squares.TRANSCRIPT
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What is Signature Squares of Brunswick?
Signature Squares of Brunswick (SSB) is a nonprofit organization dedicated to restoring and
preserving the parks and squares within the historic district of the City of Brunswick. Since
2004, Signature Squares, in cooperation with the City of Brunswick, has overseen the restoration
of Hanover Square, at the south end of Newcastle Street, and Jekyll Square, on Newcastle Street
between Gloucester and Monck Streets. For more information, visit them online at
www.signaturesquares.org.
History
In 2004, neighbors Julie Martin and LuAnn Whalen of historic downtown Brunswick were upset
with the condition of nearby Hanover Square. The square and its fountain were vandalized, not
working, broken and trashed. The two women started researching and found out the courthouse
and jail used to be in Hanover Square. They optimistically thought the City of Brunswick would
fix things and improve the square, but nothing happened. Hanover Square and its 13 sister
squares throughout Brunswick were not a priority. The city and its employees did not have the
expertise or knowledge to begin making beneficial changes. Additionally, the city was not
budgeting money towards it.
Martin and Whalen decided to start SSB to renovate Hanover Square. Martin realized with 14
squares, to only do one was a disservice to the community. She then decided to commit to
renovating all 14, which was, and still is, a huge project.
Realizing this was all public property, Martin met with then-mayor Brad Brown to pitch the idea.
Mayor Brown and the city commissioners concluded if Signature Squares, as a private nonprofit
organization, could raise enough funds (in the amount of $20,000), the organization could work
with the city to continue raising money (matched Signature Square’s initial $20,000) and begin
renovating.
Martin contacted Jerry Spencer, landscape architect and resident of Brunswick’s historic district,
who had previously done research and work with historic squares in Savannah. Spencer had a
good working knowledge of plant material, design and aesthetics that would have been typical
during the time period when historic squares were utilized as commercial and recreational
venues. Spencer joined Signature Squares in 2004. His wealth of knowledge and experience was
vital for SSB as they began to take their first steps forward.
In early 2005, Martin traveled to Atlanta to meet with members of The Piedmont Park
Conservancy Organization in order to speak with those with experience in green space
preservation. The next year, she went to New York and met with The Project for Public Spaces, a
business that has published books about public green space and how to make it work in a
community, as well as how to restore and provide areas for the public to enjoy.
As Signature Squares gained momentum, credibility and followers, a board of directors was
formed and bylaws were created for members. Its first year was spent raising money and
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designing the first renovation project, Hanover Square. Hanover Square was completed and
unveiled to the public July 4, 2006.
The ultimate vision of Signature Squares of Brunswick is to take the 14 historic parks, untapped
resources and assets within Brunswick, which unfortunately looked like vacant lots with no signs
and restore them to their former beauty and functionality. Brunswick’s squares date back to 1771
and therefore are a significant part of history for the city, but no one knew about them. Their
mission is twofold: to renovate and preserve parks and bring them back to life by providing
green space, adding to quality of life, providing area for neighbors to gather; and to use the
squares as a framework to communicate the history of the city of Brunswick and develop an
educational platform in order to do that.
Seven years later, Signature Squares of Brunswick is working on revamping their website in
order to provide as much information about their organization, as well as information about the
squares. It will offer opportunities for people to donate to the organization online, in addition to
providing ways to stay up to date about current projects and volunteer opportunities. Signature
Squares has completed five full renovations to date. At the beginning of October 2011, Signature
Squares began installing their interpretive signage program, elaborated below. The organization
is also hoping to publish a book and create podcasts for visitors to download and listen to while
walking through the parks.
Programs
Identification Signs Signature Squares’ identification signage program resulted from a grant. The
project involved installing signs at each of Brunswick’s 14 public squares in early spring 2009. It
was seen as a simple but necessary step in identifying the squares around historic Brunswick.
Installation was made possible through a local Boy Scout troop. Signs went in each of the 14
squares (most squares received two signs) in order to help people identify where the squares are
located, as well as each square’s name.
Interpretive Signs Three years ago, Signature Squares of Brunswick commissioned Faulkenberry
Certain Advertising, a local public relations and advertising firm, to research, develop and design
Signature Squares’ interpretive signage program. Leslie Faulkenberry had done significant
research projects for other organizations (both for profit and nonprofit) in the past. Martin and
Faulkenberry were looking to be able to gather enough historic information, along with first-
person interviews and archival photographs, to format 24-inch by 36-inch full-color panels. The
signs merge photos with textual information highlighting the history of Brunswick in relation to
the squares. Six have already been installed. Faulkenberry Certain Advertising is currently
designing two more. Signature Squares hopes to have at least eight more that will be placed in
the remaining six major squares to be renovated in the future.
Funding
The majority of funding for Signature Squares’ renovation comes from private (membership) and
corporate (foundations with history preservation as a philanthropic mission) donations. Grants
also play a large role in funding for Signature Squares. Grants the organization has applied for
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and received money for have only been local and state-wide grants. They have looked into some
regional grants, but the organization hasn’t ventured to the federal level. Julie Martin does the
entire grant writing on her own.
2006 & 2007 The Garden Club of Georgia, Inc. donated $1,400 for phase one work for
renovation of Hanover Square in March 2006. The Garden Club of Georgia also provided a
second grant for the amount of $2,000 which was awarded in 2007 to install the irrigated
landscape plan for the four entrances into Hanover Square.
2008 One of the largest benefactors came through Signature Squares of Brunswick’s website.
Local organization The DeLong-Sweet Foundation donated $10,000 toward the renovation of
Jekyll Square in 2008. The DeLong-Sweet Foundation awards grants in support of human self-
sufficiency, domestic animal welfare, and the arts and historical preservation.
Local organizations, such as The Live Oak Garden Club, have purchased benches for a square,
and have donated money as well. In 2008, The Live Oak Garden Club donated $1,000 to
Signature Squares to go toward a bench in Hanover Square. The bench was recreated to look like
the benches that previously adorned Hanover Square in the 1800s.
2010 & 2011 Because of the success and final outcome of Jekyll Square, The DeLong-Sweet
Foundation came back to Signature Squares and offered to front the costs of renovating an entire
square, which was later set as Machen Square. Because of this generous offer, Signature Squares
decided to make Machen Square, which has a central location in the downtown commercial area,
its biggest project to date. The first half of the square was completed in May 2011. The DeLong-
Sweet Foundation donated a total of $165,000 in three installments throughout the project.
Signature Squares considers this its “headline project” of tremendous proportions that will help
showcase the rich and significant history of Brunswick. Machen Square and the generosity of
The DeLong-Sweet Foundation significantly enhanced the organization’s profile in the world of
historic preservation.
Plum Creek Foundation, through various grants, donated $5,000 towards the renovation of Jekyll
Square, and more recently $10,000 towards the final phase of renovation for Hanover Square.
The Plum Creek Foundation, headquartered in Seattle, prides itself in donating money to non-
profit organizations that have improved the quality of life in the communities in which Plum
Creek, a national timber company, operates. Beginning in late 2011, Signature Squares will drill
and install a 200-foot well and irrigation system, as well as install additional lighting, benches,
trashcans and landscaping throughout Hanover Square.
Annual Donors Ned Cash, longtime resident and business owner, donates between $5,000 and
$10,000 each year.
SSB sends out an annual membership letter requesting donations for different membership
levels. People are given the opportunity to purchase hardscape items such as trees, benches and
pavers. This is an on-going project.
Demographics
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The current census for Glynn County, Georgia states there are approximately 79,626 people
living within the county. 15,383 people live within the city of Brunswick. The median household
income for Glynn County is $46,386.
Signature Squares of Brunswick’s volunteers are mainly comprised of historic downtown
Brunswick residents but also include St. Simons Island, Jekyll Island and northern Brunswick
residents as well. Individual donations come from supporters throughout the county as well as
throughout the state.
Organization
Signature Squares describes itself as a grass root foundation with no paid employees, no physical
office location and no staff. All efforts are solely volunteer based. However, Signature Squares
of Brunswick works in concert with the city, allowing the organization to take advantage of the
city’s Public Works Department, as well as skilled labor provided through the Bacon County
Department of Corrections, which is contracted with the City of Brunswick.
Partners
Local Organizations
The main partnership for Signature Squares of Brunswick is the City of Brunswick. The City of
Brunswick originally awarded Signature Squares $20,000 shortly after their installation.
However, the recent economic downturn has not allowed the city to continue supporting
Signature Squares in such a generous manner. Now, the city may budget anywhere from $2,500
to $5,000 but Signature Squares is also able to use in-kind services such as the city’s Public
Works Department. The Public Works Department allows Signature Squares to use their
equipment for demolition purposes and site preparation. The organization also has the advantage
of being able to use the city’s buying power as a municipality, meaning the City of Brunswick
can order items tax-free and at a discounted rate. When this occurs, Signature Squares
reimburses the city.
The City of Brunswick is contracted with the Bacon County Department of Corrections.
Signature Squares is able to schedule using detainees, which are misdemeanor offenders, who
are gaining a trade skill to use in the job market upon their release. The detainees also help with
demolition work. In the past, they have pulled up pavement. The Bacon County Department of
Corrections supplies skilled masons, who are also detainees, to lay bricks for walkways within
the squares. This essentially saves Signature Squares tens of thousands of dollars and hours of
volunteer work. On a personal note, Julie Martin states detainees are wonderful workers who
take pride in what they do for Public Works and Signature Squares. Their supervisor is highly
detail-oriented and understands landscape and development plans.
Jekyll Island Authority is a partner as well. Jekyll Island Authority provides their landscape crew
on the final days when the installation of the landscaping takes place within the squares.
Additionally, volunteers take part in the landscaping as well. Jekyll Island Authority workers are
very knowledgeable within the realm of landscaping and are therefore able to delegate tasks to
volunteers.
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Signature Squares of Brunswick is partnered with a local plant nursery that sells its plants to
Signature Squares at wholesale prices. This relationship will continue so long as Signature
Squares works through volunteers to install the plant material. If Signature Squares were to
contract with an independent landscaper, they would not be able to take advantage of the
wholesale prices offered by the nursery. This also furthers Signature Squares’ business statement
and also gives volunteers a sense of awareness and ownership.
State Organizations
Georgia Power is also a partner of Signature Squares. Because the organization often has to
move electrical lines Georgia Power works with Signature Squares to keep prices as low as
possible or as an in-kind donation.
In summary, Signature Squares’ strategic partnerships cover the major areas of the work that the
organization performs and the discipline areas that need to be covered within the projects and
visions of Signature Squares of Brunswick.
Special Events
Signature Squares has one special fundraising event each year. In the past, they have
implemented The Oglethorpe Ball which is a black tie event held at the end of the year. It was
patterned after the dances that used to take place at the former Oglethorpe Hotel which was
located just blocks from the various squares the organization works to restore. Dances were
hosted by the hotel in a ballroom atmosphere at or around the turn of the century. The
Oglethorpe Ball’s main purpose is to bring awareness of the squares to the forefront of the
community. The first Oglethorpe Ball was held in December 2005. Each year it was held, the
event raised anywhere from $15,000 to $20,000 by means of ticket sales, silent auction, live
auction and individual donations.
In 2010 and 2011, because of the economic environment, Signature Squares decided to scale
down from The Oglethorpe Ball to a more casual and family-oriented fundraiser called Slainte
held in early spring. Located on the waterfront in historic downtown Brunswick, the event was
based on Irish heritage to showcase the diversity of the city and in regards to St. Patrick’s Day.
This event typically brings in $8,000 to $12,000, but because of its outdoor venue and
unpredictable weather, attendance and success is limited.
Signature Squares has recently decided to return to The Oglethorpe Ball, planned to be held Dec.
7th
of next year.
Competition
St. Simons Land Trust (SSLT) is another local nonprofit. SSLT works to preserve the natural
beauty and environments on St. Simons. Since their beginning in 2000, the Land Trust has
reclaimed several abandoned lots, restoring the forgotten land to recreational use for locals and
visitors alike. The organization has also created bike trails in more secluded areas on the island.
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SSLT prides itself in creating opportunities for island residents and visitors to give back to the
island they love. They also strive to set examples for children and young adults in the area,
hoping they will have the desire to uphold the nonprofit’s goals in years to come.
St. Simons Land Trust differs from Signature Squares because of the two organizations’ target
audiences. The Land Trust only works on St. Simons; Signature Squares’ efforts are limited to
historic downtown Brunswick. However, both organizations accept donations from supporters
regardless of which part of Glynn County they reside in. Because of this, both nonprofits are in
competition with each other. Residents of St. Simons are far wealthier than Brunswick residents.
Signature Squares has to work harder to not only gain the attention of St. Simons residents, but
to also encourage them to make donations. The work of Signature Squares may not directly
benefit St. Simons residents in ways that the Land Trust does. Therefore, it is considered a
substantial triumph when St. Simons residents choose to become involved with SSB.
There is a nonprofit similar in scope based out of Savannah. However, they have already
completed their projects and are no longer applying for and receiving grants.
Promotional Efforts
Signature Squares prides itself in its close relationship with the local media. It frequently utilizes
those avenues to publicize any upcoming events and volunteer opportunities. Signature Squares
often writes press releases that are then given to the appropriate outlets. The local newspaper and
magazines also reach out to Signature Squares when writing articles and feature stories. Because
Signature Squares is located in a small community, it is able to gain a lot of recognition through
the media. Signature Squares’ promotional ventures are both organization-specific and event-
specific.
As previously stated, Signature Squares sends an annual newsletter to its volunteers, past donors
and those interested in becoming involved with the organization. At each event put on by
Signature Squares, whether a fundraising or volunteer opportunity, the organization provides an
opportunity for newcomers to be included on their mailing list.
Needs & Opportunities
Long-term Goals (Five years and beyond)
Signature Squares’ main goal and objective is to continue to raise money to restore and renovate
the historic squares. This long-term goal can meet short-term goals of funding and completing
new projects. Signature Squares also hopes to complete the remaining nine squares while
keeping its aggressive pace and vast volunteer and donation bases.
Another goal is to continue to be a significant catalyst for revitalization not only in the
downtown commercial area but also in residential areas. Signature Squares anticipates increasing
their membership three-fold in years to come. With their growing success and publicity, this
should be accomplished within five years.
Short-term Goals (One year)
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Signature Squares hopes to start releasing a monthly newsletter beginning after the new year. A
significant short-term goal is to efficiently plan and host The Oglethorpe Ball next December.
The formal event requires a six month minimum of planning and execution. (Please see special
event memo for more information.)
A significant short-term goal for Signature Squares is the completion of Machen Square West.
Funding has already been acquired for the project. Initial stages of demolition will begin after the
first of the year. Landscape and irrigation implementation will begin in April. Final touches will
be made late spring, allowing for a summer opening of Machen Square West.
Research Plan
I would like to implement a questionnaire/survey to be distributed throughout the historic district
of Brunswick. The questionnaires would be completed by homeowners and residents, as well as
businesses located in the downtown area. I want to reach all affected by the revitalization of the
historic squares in downtown Brunswick. The purpose of the survey would be to find out how
many people know about Signature Squares and its efforts, who agrees or disagrees with what
they are doing, how they think Signature Squares should improve or what they think Signature
Squares should stop doing, if they would be interested in volunteering or donating money
towards the organization, if they think they will be more likely to utilize the spaces that
Signature Squares works to restore, etc.
Questionnaires will be placed in residents’ mailboxes with postage-paid envelopes for returning
the surveys. They will also be available at Signature Squares’ table at First Friday. The surveys
will be taken to local businesses for employees to fill out, but additional copies will also be left
for customers to fill out.
The goal is to receive a minimum of 200 completed surveys. Answers will be compiled to
provide comprehensive results. The results will further help SSB determine ways to improve.
The surveys will also provide insight into how effective the organization is in its purpose and
projects.
Target Audiences
The primary target audience for Signature Squares is residents of historic downtown Brunswick.
Glynn County residents would be another target audience, but would not be as mainstream as
residents of Brunswick. Additionally, businesses and other organizations in Brunswick and the
Glynn County area would be another target audience for Signature Squares. Another potential
target audience would be the younger generations residing in Brunswick and Glynn County. As
current members and volunteers get older, younger members will be needed to continue the work
and mission of Signature Squares. The target audiences would be supporters, partners, volunteers
and donators for Signature Squares.
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Client Contact
All contact between Julie Martin and myself was conducted either in person or through phone
conversations. I met with Mrs. Martin in person four times throughout the semester. When we
would meet in person, Mrs. Martin would look over work I had completed and give me
feedback. We spoke over the phone once to twice a month. It was more efficient for us to
communicate via phone conversations as opposed to waiting for emails back and forth. During
phone calls, Mrs. Martin would give me information for specific sections or feedback about
sections I had already completed.
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Questionnaire
Please fully complete this survey. We value your input and feedback.
1. Are you familiar with Signature Squares of Brunswick?
a. Yes
b. No
2. If yes, how so?
a. I have volunteered with them in the past.
b. I have seen their work around Downtown Brunswick.
c. I have heard others talk about their work.
d. Other:
3. If no, would you be interested in knowing more about Signature Squares?
a. Yes
b. No
4. In your opinion, has Signature Squares’ work benefitted the downtown area?
a. Yes
b. No
5. Before Signature Squares began its revitalization efforts, how did you perceive the
various parks located in downtown Brunswick?
a. In need of attention and maintenance
b. Didn’t really notice them
c. Indifferent to the situation
6. Do you know of the historical significance of the squares?
a. Yes
b. No
7. In your opinion, how do you think the public spaces should be used?
a. Recreationally
b. Meeting places
c. Leisure or pleasure
d. Other:
8. Now that some squares have been restored, have you or do you plan to utilize the
squares?
a. Yes
b. No
9. Are you aware of the number of historic squares in the downtown area?
a. Yes
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b. No
10. Do you have any suggestions based on what has previously been completed by Signature
Squares? Would you do anything differently? If yes, please specify.
a. Yes: _____________________________________
b. No
11. In your opinion, are the squares more inviting/safe and secure now?
a. Yes
b. No
12. Have you noticed others using the squares?
a. Yes
b. No
13. What is your relation to downtown Brunswick?
a. I live in the area.
b. I work in the area.
c. I enjoy visiting the area.
d. Other:
14. Gender.
a. Male
b. Female
15. Age.
a. 18-24
b. 25-34
c. 35-44
d. 45-54
e. 55-64
f. 65+
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News Announcement
For Immediate Release
Contact: Julie Martin, director (912) 258-1588
Nov. 2, 2011
BRUNSWICK, Ga. – Machen Square West is scheduled to be completed in May 2012 and will
feature Italian marble floor tiles salvaged from the iconic Oglethorpe Hotel.
The tiles, donated by owners Richard and Martha Armstrong, will return almost to their exact
former location on Newcastle Street after 50 years. Originally located in the main dining room of
The Oglethorpe Hotel, the 200 tiles will now be fixated as walkways in Machen Square West.
“We have direct pieces of history from our community that will be the focal points in [Machen
Square]. It speaks back to the early history of the city of Brunswick and the type of architecture
we had. It pulls into the mission of Signature Squares,” Julie Martin, executive director of
Signature Squares, said.
Machen Square West mirrors its sister square, Machen Square East, with its incorporation of
historical artifacts. Granite façade pieces from the National Bank building are now arranged as a
water fixture in Machen Square East.
Signature Squares hopes the completion of Machen Square West will result favorably with
Brunswick residents and visitors.
“Machen Square is not only a place for people who work and live in downtown Brunswick to
enjoy; it is a community-wide venue to be used,” Martin said.
Founding member and ASLA for Signature Squares, Jerry Spencer has designed the landscape
plan for Machen Square, designating the walkways as the main focal point.
Community members have the opportunity to leave their mark in Machen Square as well. For
$100, tiles can be engraved for businesses, families, or in honor or memory of loved ones. If you
are interested, contact Julie Martin at [email protected] for more information.
A donation of $165,000 from The DeLong-Sweet Family Foundation has made the full
renovation of Machen Square a possibility. The DeLong-Sweet Family Foundation prides itself
in donating money to non-profit organizations that exemplify human self-sufficiency, domestic
animal welfare, and the arts and historical preservation.
Signature Squares of Brunswick is a nonprofit organization dedicated to restoring and preserving
the parks and squares within the Historic District of the City of Brunswick. Since 2004,
Signature Squares, in cooperation with the City of Brunswick, has overseen the restoration of
Hanover Square, at the south end of Newcastle Street, and Jekyll Square, on Newcastle Street
between Gloucester and Monck Streets. For more information, visit them online at
www.signaturesquares.org.
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Media to be serviced:
- The Brunswick News: Lindsey Adkison, (912) 265-8320,
- The Georgia-Times Union: Terry Dickson, (912) 222-8687,
- The Islander: Matthew Permar, (912) 265-9654, [email protected]
- Elegant Island Living: Mary Griffiths, (912) 399-9968, [email protected]
- Coastal Illustrated: Kathi Williams, (912) 638-8678, [email protected]
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Pitch Letter
Hank Rowland, local news editor, The Brunswick News, [email protected]
Dear Mr. Rowland,
I am writing to urge you to run this story in an upcoming issue of The Brunswick News.
In the past, you have published countless stories about Signature Squares and its efforts in
downtown Brunswick. This particular story is a great follow up and addition to previous stories
regarding Machen Square East and its historical significance. Not only does the story
immediately grab readers’ attention with its unique plot, it fosters the publics’ interest in
downtown Brunswick and Signature Squares. I will be calling you later this week as a follow-up.
Thank you for your consideration,
Marcie Hunter
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Feature Release
For Immediate Release
Contact: Julie Martin, director, (912) 258-1588
Oct. 25, 2011
BRUNSWICK, Ga. – After 50 years, pieces from the iconic Oglethorpe Hotel will return to
Newcastle Street in early 2012. Owners Richard and Martha Armstrong have donated
approximately 200 Italian marble floor tiles to Signature Squares of Brunswick.
Originally covering the floor of the dining room at The Oglethorpe Hotel, the pink and white
tiles imported from Italy will now make up portions of the walkways in Machen Square West.
Huey Armstrong, Richard’s father, was able to collect the invaluable tiles in 1959 when The
Oglethorpe Hotel was demolished. Working for Glynco Naval Base, Armstrong was brought in
to help with the hotel’s demolition.
Huey Armstrong, a longtime lover of antique furniture and collectibles, could not resist
salvaging the exquisite tiles. In addition to having the tiles, Mr. Armstrong also saved an
ornately-designed skeleton key for room 46 and a menu from the hotel’s dining room dated
November 1957.
“My father originally wanted my sister and myself to use the tiles in one of our homes when we
got older,” said Richard Armstrong.
Unfortunately, the tiles ended up taking residence in his father’s garage for 50 years. Richard and
Martha Armstrong came in possession of the tiles after Mr. Armstrong’s death in 1991.
The Armstrongs first crossed paths with Julie Martin, Signature Squares director, in 2005 shortly
after the birth of the nonprofit. The couple instantly decided to donate the forlorn tiles to
Signature Squares.
Together, Martin and Leslie Faulkenberry of Faulkenberry Certain Advertising conceived a way
to incorporate the marble tiles and restore them to their former glory.
“We were so fortunate that Julie Martin came along with her activism and developed this
wonderful use of the tiles,” said Armstrong. “I know my father would be extremely pleased to
know how the tiles are going to be used.”
Glynn County businesses and residents are encouraged to become a part of the square as well.
$100 secures a tile and an engraved message. Those interested should contact Julie Martin at
[email protected] before Feb. 1.
“These tiles are all about remembering the Brunswick we never really knew,” said Armstrong.
Signature Squares of Brunswick is a nonprofit organization dedicated to restoring and preserving
the parks and squares within the historic district of the City of Brunswick. Since 2004, Signature
-more-
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Squares, in cooperation with the City of Brunswick, has overseen the restoration of Hanover
Square, at the south end of Newcastle Street, and Jekyll Square, on Newcastle Street between
Gloucester and Monck Streets. For more information, visit them online at
www.signaturesquares.org.
###
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Radio PSA
30s
ANNCR: Attend the holiday party of the season! Signature Squares of Brunswick is hosting their
6th
annual black tie fundraiser The Oglethorpe Ball Saturday, Dec. 7, at 6 p.m. at Old City Hall to
raise money for the on-going restoration and preservation of Brunswick’s 14 historic squares.
Tickets are $75 at Ned Cash Jewelers, Spaulding’s Fine Menswear and Lady In White. Signature
Squares will also be selling tickets at the door for $100. For further information on the
Oglethorpe Ball or Signature Squares, contact Julie Martin at 258-1588.
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Television PSA
ANNCR: Attend the holiday party of the season! Signature Squares of Brunswick is hosting their 7th
annual black tie
fundraiser The Oglethorpe Ball Saturday, December 7, at 6 p.m. at Old City Hall to raise money for the on-going
restoration and preservation of Brunswick’s 14 historic squares.
Tickets are $75 at Ned Cash Jewelers, Spaulding’s Fine Menswear and Lady In White. Signature Squares will also
be selling tickets at the door for $100.
For further information on The Oglethorpe Ball or Signature Squares, contact Julie Martin at 258-1588.
Oglethorpe Ball invitation will be
shown during this shot once the
invitation has been developed.
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Speech
To be delivered at ribbon cutting of Machen Square west late 2012. Attendees will be
community leaders and members, Signature Squares volunteers and members, reporters and
photographers from The Brunswick News and representatives from The DeLong-Sweet Family
Foundation.
Thank you for coming to our unveiling of the west side of Machen
Square. This has been Signature Squares’ biggest project yet and we are
beyond thrilled with its results. Similar to the east side of Machen
Square, the west also incorporates historical artifacts from historic
downtown Brunswick. Tiles from The Oglethorpe Hotel building are
used as paved pathways throughout this portion of the square. If you are
interested in having a tile engraved for your business, family or in
memory of a loved one, please see me afterwards.
The completion of the entirety of Machen Square would not have been
possible without the generous support of The DeLong-Sweet Family
Foundation. Signature Squares owes much of our success with this
project to them.
As a nonprofit started in December of 2004 by residents living in the
Historic District, Signature Squares of Brunswick has established a two-
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fold mission: to increase awareness of Brunswick’s rich history as a port
city and to restore the 14 original squares dating to 1771 to their former
beauty and service to the community.
During our first two years, Signature Squares successfully reclaimed
Hanover Square as a vibrant and useful four acre public square. Hanover
Square is visited daily by many and has been a catalyst in bringing the
community together. Through grants, local organizations and corporate
partnerships several additional renovation projects have been completed
as well. Viewed in the community as “the right thing at the right time,”
Signature Squares is committed to its vision thus allowing Brunswick to
secure its town squares as places of significant historic importance, to
foster community pride and to build upon the benefits of heritage
tourism. We are committed to reclaiming the heritage, vibrancy and
access to these squares for everyone. As a thriving port city, Brunswick
is a terrific place to visit and live.
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The 2008 renovation of Jekyll Square in the downtown commercial area
is having not only a very positive economic impact but also provides
tangible evidence of being a key asset in our community. The Customs
House Park at Union and Gloucester streets, now renamed “Joy Craft
Park,” was completed in March 2009. Blythe Square on Norwich Street
next to First United Methodist Church was completed in the summer of
2010. Machen Square’s east side on Newcastle Street downtown has
been renovated using granite façade pieces donated by the Alex Snyder
family from the National Bank building that was demolished in 1959.
The DeLong-Sweet Family Foundation has provided funding of
$165,000 for the renovation of Machen Square. Other key partnerships
include the assistance of the City of Brunswick, Jekyll Island Authority
and Bacon County Department of Corrections.
The completion of one project yields the beginning of a new one. We
expect to begin demolition on King Square in a few months. Before we
can begin embarking on any major progress, we must first ask for your
continued support.
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Your support has an immediate effect in transforming these historic
squares into vital, active centers of urban neighborhoods and downtown
commerce while also attracting visitors, businesses and new families
into our community. These historic squares play a vital role in
contributing strongly to the livability of our urban area. The increased
sense of ownership garnered by community involvement has been
essential to the long-term stewardship and enjoyment of these important
resources.
By partnering with Signature Squares, your involvement can take shape
in a variety of ways:
- Financial support- your commitment to strengthen and revitalize
our community
- Volunteer for renovation projects or planned “Clean Up the
Squares” events throughout the year
- Participate as a sponsor for the “Adopt a Pocket Park” program
- Purchase a tree or bench in honor or memory of someone special
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- Volunteer to plan for The Oglethorpe Ball or SLAINTE!
Fundraising events
- Help design educational programs and a self-guided tour of the
squares
Through these coordinated and focused efforts, Brunswick’s future as
the gateway to the Golden Isles will remain vibrant and strong. As we
look ahead, it is imperative we hold on to and preserve our heritage both
culturally as well as physically- the structures and green spaces that all
work together in shaping the character and charm of the city. We are
asking for your support as we partner together as good stewards in the
revitalization and preservation of Brunswick.
The historic district has a charm and appeal all its own. There are many
unique properties in need of restoration and preservation. Now is the
best time to invest in the future of Brunswick.
Thank you.
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Event Memo
Event: The Oglethorpe Ball
Date: Saturday, Dec. 7, 2012
Time: 6 – 11 p.m.
Location: Old City Hall, 1229 Newcastle St., Brunswick
Guests: Signature Squares donors and volunteers, Brunswick, St. Simons and Sea Island
community members, mayor, city commissioners, corporate sponsors
Purpose: The Oglethorpe Ball will most importantly raise money and funding for future projects
to be completed in the 2013 year. General awareness and support for SSB will also be a goal of
the event.
Format: Holiday-themed black tie event, fundraiser, silent and live auctions
Media coverage:
Newspapers
- The Brunswick News: Lindsey Adkison, (912) 265-8320,
- The Georgia-Times Union: Terry Dickson, (912) 222-8687,
- The Islander: Matthew Permar, (912) 265-9654, [email protected]
Magazines
- Elegant Island Living: Mary Griffiths, (912) 399-9968, [email protected]
- Coastal Illustrated: Kathi Williams, (912) 638-8678, [email protected]
Radio
- WAVE 104.1: Joe Willie Sousa, (912) 996-3948, [email protected]
- MAGIC 105.9: Joe Willie Sousa, (912) 996-3948, [email protected]
Billboards
- Fendig Outdoor Advertising Company: Joe Fendig, (912) 279-1299, no email available
Evaluation: word of mouth, talking to attendees after event, debriefing with planners to get
feedback
Sponsor: Local businesses and residents will have the opportunity to become sponsors of the
event in various ways:
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Platinum Level at $1000 or more
- Four tickets to The Oglethorpe Ball
- Advertising leading up to the event
- Premiere listing in the event program
- Special recognition during the event
- Corporate logo displayed on Signature Squares’ website
Silver Level at $500-$999
- Two tickets to The Oglethorpe Ball
- Advertising leading up to the event
- Listing in the event program
- Special recognition during the event
- Special recognition on Signature Squares’ website
Bronze Level at $250-$499
- Advertising leading up to the event
- Listing in the event program
- Special recognition during the event
- Special recognition on Signature Squares’ website
* Donations of $3000 or more will be recognized on signage for several months during the
renovation of one of the squares.
Contact: Julie Martin, director, (912) 258-1588, [email protected]
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Event Budget
Venue
- $300
Decorations
- Greenery: $600
- Lights: n/c (donated by Jekyll Island Authority)
- Tables, chairs, linens: $1,000
Band
- $2,300
Catering
- $7,500
Alcohol
- $1,000
Photographer
- $200
Silent and live auction items
- n/c (donated)
Valet
- n/c (volunteer)
Advertising
- $700
Invitations and tickets
- Design and print: $625
- Postage: $200
Programs
- Design and print: $175
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Event Timeline
Six months prior:
- Secure venue
- Contact various caterers and set appointments for tastings
- Book band
- Work on significant live auction items (trips)
- Touch base with past and possible event sponsors
- Attain liquor license through the state of Georgia
Three months prior:
- Make final catering decisions
- Begin developing ads for publicizing event
- Meet with local merchants regarding donations for live and silent auctions
- Design artwork for invitations and tickets
- Establish alcohol vendor
- Finalize event sponsors
- Designate ticket sale locations (local stores)
One month prior:
- Distribute ads and marketing materials through appropriate media for event
- Ask for volunteers to set up the day of the event, to work the silent or live auctions and
for clean up the next day
- Finalize items for silent and live auctions
- Print and send invitations in the mail
- Print tickets and distribute at designated outlets
- Establish event layout
o Reserve tables, chairs, linens, etc.
- Coordinate between caterer and alcohol vendor for drink selections and servers
Two weeks prior:
- Purchase all decorations needed
- Contact volunteers to confirm their service
- Pick up auction items
o Design description cards and bidding sheets
Week of event:
- Finalize head count
- Specific spots for auction items and check out area
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Day before event:
- Rearrange existing furniture in venue
- Table and chair delivery and set up
Day of event:
- 9 a.m.-1 p.m. set up decorations with volunteers
- 1 p.m. pick up ice, liquor, coolers and set up the bar area
- 2 p.m. set up silent auction
- 2 p.m. set up valet parking
- 3 p.m. make final touches and clean up any messes
- 5 p.m. caterer and band arrive and set up
- 5:30 p.m. board of directors and valet arrive
- 5:45 p.m. guests begin arriving
- 6-9 p.m. light music and buffet
- 6-8 p.m. silent auction open
- 8-8:30 p.m. live auction
- 8:45 p.m. dance floor opens up
- 8:15 p.m. begin tallying silent auction results
- 9:15 p.m. silent auction winners announced, winners may begin picking up items
- 11 p.m. event formally ends, band and caterer pack up and leave
Day after event:
- 10 a.m. – noon volunteers clean up
- Afternoon begin tallying money raised
- Start writing thank you notes