Signal ElektronikCompany Presentation

Company InformationAbout Us

Signal Electronics was founded by three engineers in 1995

and since then involved in marketing and sales of elec-

tronic components to OEM and other manufacturers both

in Turkey and abroad.

As a well-known distributor, we've been supplying elec-

tronic components in a wide range changing from semi-

conductors to the passive parts and displays, to most of

the manufacturers from different sectors such as telecom,

consumer appliances, industrial equipments, etc.

Our staff is currently comprising of experienced and

knowledgeable persons having engineering background in

their fields, and they're working in a very close relationship

with R&D and purchasing divisions of most of the manu-

facturers.

Through our international contacts, we always monitor the

semiconductor market worldwide in order to be able to

bring our customers top quality products at the level best

market pricing available.

With respect to our short term plans, we've established a

new organization apart from the mission of distribution

and started up the operation of our representative office

taking into consideration current market needs and high-

technology oriented projects as well. Therefore, we believe

that we can meet the requirements of our customers

effectively and play an important role in a rapidly changing

technological environment by means of our representative

unit.

Signal's commitment is to able to meet all the enquiries

and requirements coming from the customers in due

course, so we actually aim to cooperate with globally

distinguished suppliers & distributors worldwide who can

contribute us to achieve our marketing goals.

Company InformationCompany Strategy

Vision

Signal aims to be one of “The Best” Demand Creator for electronic components in Turkey.

The Benefits for a manufacturer to have a

representative

• Sales Costs(Predictable, Lower)

• Immediate Market Access

• Broader Market Penetration

• Stronger Local Relationship

• Closer to the Customer Forecasting

• Better Market Intelligence

• Vested Partner in Manufacturer’s Success

Objectives

• To have a focused line card for a fruitful cooperation

• To achieve turnover of USD 4M in 2017

• More than 2x Turkish components market growth rate/year

• To work with “The Best” people together and empower

them towards the Big Goals

Company Philosophy

• To visit customers and make presentation is vitally important for

a sales growth.

• A strong team having marketing & technical expertise should be

available.

• Project oriented sales should be supported for a demand

creation.

• Local application trends should be monitored closely and acted

very quickly.

• Global approach should be applied for customer requirements.

• More customers by the time require value added services for

their production & projects.

• For a fast growing and long-term sustainable business, gaining

the trust of both customers and suppliers is the most crucial

point.

Representative Concept & Philosophy

• Focused Line Card

• Project Oriented Representation – Demand Creation

• Customer Visit – Relationship

• Experienced People

• Young & Dynamic Team

• Local Market Knowledge

• Innovative Line Management

- Technical Marketing

- Product Marketing

- Local Language Seminar

Company InformationLinecard

Connectors Circuit Protection Circuit Protection Microcontrollers RF Modules

Ferrite Cores Film Capacitors RF Modules Switches LED

Electrolytic Capacitors Piezo Elements Electrolytic Capacitors DC-DC Converters LED Displays

LCD & OLED Displays Magnetics TFT Displays Semiconductors Ethernet & Wifi Modules

OPTO

PLUS

L E D

CORP

Sales & MarketingMarketing Channels

Customer Visit(Direct Marketing)

Web Marketing(Indirect Marketing)

Exhibitons (Direct Marketing)

Email &

Tele Marketing(Direct Marketing)

@

Sales & MarketingSales & Marketing Algorithm

Start

01

customer

analyze, customer

application analyze

02

teleconference and

meeting arrangement (for

new customers)

03

getting information about

current application and

future project

04

arrange an appointment

for customer visit

05

studiying before the

meeting

06

studiying for special

requirements and new

applications of customer

07

seeking matching

products between

linecard and customer

requirements

08

determination of product

to be recommended

09

compiling to the possibil-

ity of creating high

demand products

10

collecting technical

documents and informa-

tions

11

giving pre information to

the customers about

linecard and products

that may be of interest

12

marketing arguments

preparation (demo

boards and catalogs)

13

customer visit

14

company presentation

15

submission of sugges-

tions and alternatives

related to customer

demand

16

giving information about

the possibility of creating

high demand products

17

collecting informations

and customer require-

ments with target price

and conditions

18

collecting information

about competitors

19

after customer visit

compiling data and

generating visit report for

all sales team

20

Sales & MarketingSales & Marketing Algorithm

(continue)

Internal meeting for

about customer visit

21

sharing information with

providers and getting

quote for customer

requests

22

collecting suppliers offers

and to inform providers

about the target prices

23

price proposal prepera-

tion and the preparation

of the products to be

recommended

24

after customers quote

getting customers

feedback by mini visit or

teleconference

25

internal meeting about

feedbacks corrections

and recommendations

26

SALES

27

after sales penetrating to

the customers getting

into the JIT loop. (Just in

time regular delivery)

28

keeping the customer

undercontrol with

periodic visit and

competitors analyze

29

getting information from

customer about our

service quality with

satisfaction survey.

30

creating an archive and

filling all information and

comments into the

database

31

END

32

Signal Elektronik Annual Sales ReportTurnover & Revenues

Active Components

Passive Components

Optoelectronics

Electromechanic

Circuit Protection

Magnetics

Ethernet &WiFi Modules

Sensors

Connectors

Electroacoustic

Convertors

Others

700K USD

200K USD

300K USD

100K USD

50K USD

150K USD

100K USD

50K USD

50K USD

100K USD

50K USD

2000K USDTotal Annual Turnover

150K USD

2M USDAnnual

Turnover(Based on 2014)

Turkish Market ReportSales figures for 2013

Above figures has been prepared based on data of Turkish Standard and Statistics Institute. These data compiled according to 2013

Custom Tariff Numbers.

53MUSDInductor

12MUSDFerrite

Transformer

17MUSDElectrolytic

Capacitor

19MUSDCeramic

Capacitor

23MUSDFilm Capacitor

5MUSDRelay

(up to 60V/2A)

47MUSDRelay (up to 60V

& over 2A)

37MUSDConnector

(PCB type)

63MUSDConnectors

& Sockets

24MUSDDiode

26MUSDTransistor

4MUSDTriac

48MUSDLED

Chip

6MUSDOptocoupler

& Photodiode

150MUSDPiezoelectric

Crystal

264MUSDMCU & MPU

143MUSDOther IC

16MUSDDRAM

15MUSDE2PROM

34MUSDConverter

4.5MUSDFerrite

38MUSDLED Display

32MUSDLCD Display

12MUSDOther

Memory IC

Turkish Market ReportReference Customers

ASELSANwww.aselsan.com.tr

TÜBİTAKwww.tubitak.gov.tr

HAVELSANwww.havelsan.com.tr

GATEwww.gateelektronik.com.tr

SAVRONİKwww.savronik.com.tr

BEKOwww.beko.com.tr

VESTELwww.vestel.com.tr

NETAwww.neta.com.tr

AUDIOwww.audio.com.tr

TEMwww.temterazi.com

ENTESwww.entes.com.tr

ENDAwww.enda.com.tr

KONTALwww.kontal.com.tr

ARKELwww.arkel.com.tr

MEDELwww.medelelektronik.com

ESITwww.esit.com.tr

MAKELSANwww.makelsan.com.tr

EMKOwww.emkoelektronik.com.tr

ELEKTROMEDwww.elektromed.com.tr

ELIARwww.eliar.com.tr

KÖHLERwww.kohlersayac.com.tr

FEDERALwww.federal.com.tr

KAELwww.kael.com.tr

PAVOwww.pavo.com.tr

KLEMSANwww.klemsan.com.tr

VIKOwww.viko.com.tr

MAK-SAYwww.makel.com.tr

KARELwww.karel.com.tr

NETAŞwww.netas.com.tr

ADAMwww.adam.com.tr

MULTITEKwww.multitek.com.tr

PENTAwww.pentatelekom.com

OKIDAwww.okida.com

ALPPLASwww.alpplas.com

ANELESwww.aneles.com.tr

Military

Consumer

Industrial

Telecom

OEM

Automotive

DEKAwww.dekaelectronic.com

ENKOwww.enkoelektronik.com

ERAwww.era-electronic.com

ALBERENwww.alberen.com.tr

SANELwww.sanel.com.tr

TAKOSANwww.takosan.com.tr

Contact Us

© Signal Elektronik Ltd. | Istanbul | 2015

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Prepared By

Contents

Address

HK Office

Aytaç Gül / BBASignal Elektronik Ltd.agul@signal.com.trwww.signal.com.tr

Signal Elektronik Annual Report & Marketing Info

Signal Elektronik Ltd. Osmanaga Mh. Miski Amber Sk. 34714 Kadikoy Istanbul TURKEY90 216 290 0000

Signal Elektronik HK Ltd.22/F Universal House 229-230 Gloucester RoadCauseway Bay HONG KONG 852 2417 2366