sign out from the crowd: 9 creative ways to make your signs outshine the competition's
DESCRIPTION
In industries where business owners depend on signage to drive traffic – like real estate and food and beverage – differentiation is a must! Customize your signs to make them bigger, bolder and better than everyone else’s. Here are 9 ways to make your signs stand out from the competition’s.TRANSCRIPT
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9 Creative Ways to Make Your Signs
Outshine the Competition’s
Sign Out From the Crowd!
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Sign out from the crowd! In certain industries, differentiation is a must! You must
customize your signs to make them bigger, bolder and better
than the competition’s.
Real Estate
Food & Beverage
Politics
Fitness/Personal Training
Retail
Lawn Care
Automotive
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#1: Add edge treatments
Instead of just squared corners, add a radius and make them rounded. Scallop the edges for a stylish finish or add edge capping in black, silver or gold. Edge treatments stand out!
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#2: Try custom shapes
If your competition’s signs are all square (pun intended), then custom cut yours! Circles, ovals, even cut to the shape of your logo are all creative possibilities.
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#3: Give it some dimension
Layering always makes things more interesting! Raise the letters of your company name, or make the logo 3-D. If you’re feeling bold, add some dimension to the entire sign!
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#4: Use more color
Opt for full-color signs! Go all out – especially if it doesn’t cost you any more. Use rich, vibrant colors that command the attention of your prospects!
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#5: Add bold graphics
Using graphics increases visual appeal, so put your best foot forward! Use the most attractive photographs and persuasive images you have…this is a turf war!
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#6: Experiment with finishes
A brushed, polished or mirrored finish on aluminum looks classy! Or how about a metallic vinyl back to your clear acrylic sign? Different always stands out!
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#7: Add a reflective laminate
Most companies don’t even offer a reflective laminate, and chances are your competition won’t pay more for it. What an opportunity to “outshine” them!
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#8: Create custom cut outs
Cut out lettering or silhouettes for a very cool effect! This custom feature can be done on aluminum, acrylic or even wood. Layer it over a color backer for added interest!
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#9: Light it up!
Illuminating signage will always garner increased attention! One trip to your local hardware store and your name could be in lights…literally.
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BONUS: Mount differently
If the competition uses
stakes and frames, use
sidewalk A-frames. Or, try a
hanging mount with scroll
brackets. Banner stands?
Stand alone signs? Pick up
your mounting game!
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You can’t beat the competition doing exactly what they do. Let us help you take your signs from ordinary to extraordinary!
There you go - 9 Ways to Sign Out
From the Crowd!
TheSignChef.com | 1.800.899.6272 | @TheSignChef
Call us now to price your custom sign!