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Unrestricted © Siemens AG 2016 siemens.com
Siemens Industry Analyst Briefing Call
Siemens Digitalization Strategy & Sinalytics PlatformDr. Horst J. Kayser, Chief Strategy Officer Siemens AG
Dr. Norbert Gaus, Head of Siemens Research and Technology Center | Munich, January 20, 2016
Unrestricted © Siemens AG 2016
January 2016Page 2 Corporate Strategy / Corporate Technology
– 26 high-speed trains
at Renfe Spanish Rail
Company (Madrid-
Barcelona-Malaga)
– Performance contract
with availability
guarantee
– Passengers are
reimbursed for delays
>15 mins
– On-time rate of 99.9%
– 60% passengers
switched from aircraft
to train
Unrestricted © Siemens AG 2016
January 2016Page 3 Corporate Strategy / Corporate Technology
Demographic change
Urbanization
Climate change
Globalization
Five Megatrends shaping our world of tomorrow –
changes in the markets are accelerating
1 UN World Population Prospects (2015)
2 Met Office Hadley Centre observations (2014)
3 McKinsey Global Institute Cityscope (2011)
4 UNCTAD (2013)
5 Cisco: The Internet of Everything (2013)
6 IDC: The Digital Universe (2012)
Digital transformation
Trend to increase
investment abroad
Growing and ageing
population
Cities as main driver
of GDP growth
Global warming and
weather extremes
Contribution to global GDP growth,
2007-20253, in %
Foreign direct investment
vs. global GDP, in %4
World population1, in bn Annual mean temperature
variations 1950-20142 (in °C)
Connected devices5, in bn
-0,3
0
0,3
1950 1970 1990 2010
0.3
-0.3
0
2
4
6
1970 1976 1982 1988 1994 2000 2006 20122013
Other cities
and rural areas38%
Cities >10mn
5mn – 10mn
2mn – 5mn
150k – 2mn
50
23
9
2012 20202016
Exponential
growth of
connected
devices ...
… and
digital data6
2.8 ZB40.0
ZBZB = Zettabytes = 109 Terabytes
9.00
0.161.92 0.83
6.10
0.12
2015
1.25 -0.010.00 1.36
2050
Developing
countries
Industrial
countries15-65
65+
0-14
Age
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January 2016Page 4 Corporate Strategy / Corporate Technology
Global trends
Siemens strategy – ‘Ingenuity for Life’
Market development (illustrative)
Digital
transformationNetworked world of complex
and heterogeneous systems
GlobalizationGlobal competition driving
productivity and localization
UrbanizationInfrastructure investment needs
of urban agglomerations
Demographic
changeDecentralized demand of a
growing and aging population
Climate changeHigher resource efficiency
in an all-electric world Efficient Energy Application
Power Transmission, Distribution & Smart Grid
Power Generation
Imaging & In-Vitro Diagnostics
Today Mid term – 2020
Electrification ~2–3%1
Market growth
Automation
Digitalization~4–6%1
Market growth
~7–9%1
Market growth
Innovating along the electrical value chain
1 Est. market growth (CAGR) over cycle
Unrestricted © Siemens AG 2016
January 2016Page 5 Corporate Strategy / Corporate Technology
Siemens Digitalization
Siemens Digitalization –
Leveraging digital technology trends for concrete customer benefits
Connectivity and
Web-of-systems
Collaboration
and mobile
Smart data and
analytics
Cloud
technologies
Cyber-Security
Maintenance &
services
Automation &
operation
Design &
engineering
Improved productivity &
time-to-market
Higher flexibility &
resilience
Increased availability &
efficiency
Combining the virtual & physical world …
… across entire customer value chains
Unrestricted © Siemens AG 2016
January 2016Page 6 Corporate Strategy / Corporate Technology
Digitally enhanced electrification and automation
#1 automation player in industry,
buildings, grids, power plants, and rail
€0.6 billion revenue in FY15
+15% yoy growth FY15
>300k devices– Remotely monitored and administered
– Data driven
– Analytics enabled
Digital services
€3.1 billion revenue in FY15
+16% yoy growth FY15
Leading provider
across verticals
Vertical software
Customer benefit translates to substantial
revenue growth for Siemens – Siemens Digitalization
XHQ
Unrestricted © Siemens AG 2016
January 2016Page 7 Corporate Strategy / Corporate Technology
Digitally enhanced electrification and automation
#1 automation player in industry,
buildings, grids, power plants, and rail
€0.6 billion revenue in FY15
+15% yoy growth FY15
>300k devices– Remotely monitored and administered
– Data driven
– Analytics enabled
Digital services
€3.1 billion revenue in FY15
+16% yoy growth FY15
Leading provider
across verticals
Vertical software
Customer benefit translates to substantial
revenue growth for Siemens
XHQ
Unrestricted © Siemens AG 2016
January 2016Page 8 Corporate Strategy / Corporate Technology
Sinalytics Platform powers Siemens Digital Services
Connectivity
300,000+connected devices
including wind turbines,
buildings, trains
Advanced analytics
Creating new insights
from smart data by
leveraging world-class
technologies
Customer outcomes
─ Higher availability
─ Lower costs
─ Increased
performance
─ More security
Know-how
─ Product, domain and
data science know-how
─ Overall IT know-how
with about 17,500 software engineers
─ 160 Data Scientists
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January 2016Page 9 Corporate Strategy / Corporate Technology
The Digital Transformation of Services
Improving efficiency of classical services
Performance & Outcome
based Contracting
Classical Time &
Material Maintenance
Network
Platforms
E.g. Digital
diagnostics
E.g. Augmented
Reality for training
and Maintenance
Repair and
Overhaul
E.g. digitally
optimised work
scheduling
Unrestricted © Siemens AG 2016
January 2016Page 10 Corporate Strategy / Corporate Technology
The Digital Transformation of Services
1. Predictive Maintenance 2. Performance-based contracts 3. Outcome-oriented contracts
Performance & Outcome
based Contracting
Classical Time &
Material Maintenance
Network
Platforms
E.g. Healthcare E.g. Power ServicesE.g. Mobility
Power Services
Objectives
Improve customer
ROI through flexible
service in any
market condition
Objectives
Prevent unplanned
downtime of CT
scanners caused
by tube failures
Objectives
Increase availa-
bility and reliability
of trains
Preventive
Maintenance
Reactive
Maintenance
Condition-based
Maintenance
Predictive
Maintenance
Prescriptive
Maintenance
Unrestricted © Siemens AG 2016
January 2016Page 11 Corporate Strategy / Corporate Technology
Digital Service
Siemens Digital Services Portfolio – Overview
Remote services
based on device
connectivity
– Data generated by
connected devices and
transferred for evaluation
Data analytics-
enabled services
– Value added by additional
insights generated from
available data
Network Platforms
– Generation of additional
value by bringing together
relevant experts and data
Division view (examples)
PG
Power generation, transmission & distribution
PSWP EM
– Power Plant optimization, remote support/-operation
– Flex LTP, data-driven upgrades of turbines
– Fleet statistics of power plants and wind farms
– Wind farm optimisation
– Performance contracts / consulting
– SCADA, WTC3 and vibration diagnostics
– Remote Monitoring (Switchgear and Transformers)
– Smart Grid Asset performance management / security
services
– Smart Grid Asset operation services
BT
– System performance services
– Building performance / energy optimisation services
– Smart Guidance
– Smart Monitoring
– Smart Data Analysts
– 3D printing for optimised parts logistics
MO
– Master Asset Uptime
– Optimise energy performance
– Maximise process efficiency
– Enhance Industrial Cyber security
DF PD
– Predictive maintenance
– Network platform for diagnostic exchange
HC
Building Technologies
Mobility
Healthcare
Digital Factory & Process and Drives
Unrestricted © Siemens AG 2016
January 2016Page 12 Corporate Strategy / Corporate Technology
Drive train analytics
Industrial Network
Analytics
Machine tool analyticsSecurity Assessments and
Implementation
Security Managed
Services
Digital Services Example –
Digital Factory
Master asset uptime Enhance Industrial Cyber-SecurityOptimize Energy Performance
Maximize process efficiency
Control performance
analytics
Process event analytics
Dynamic process
optimization
Energy analytics
Unrestricted © Siemens AG 2016
January 2016Page 13 Corporate Strategy / Corporate Technology
Siemens Digital Services demonstrate
proven success in diverse industries
US car manufacturer
Energy Analytics
EU car manufacturer
Asset Analytics
Global pharma company
Energy Analytics
Food and Beverages
EU Coffee Producer
Energy Analytics
Pharma
Higher resource
efficiency
Higher plant
availability
12% energy
cost savings
Target – 5% energy
cost savings
EU Manufacturer
of asphalt
Energy Analytics
Antea Cement (ALB)
Asset Analytics
Pilkington (UK)
Energy Analytics
Int. Oil & Gas company
Security Services
147% RoINo unplanned
system downtimes
Over £1 million
energy cost savings
0% incidents within
18 months
Minerals Glass ChemicalCement
Automotive
Unrestricted © Siemens AG 2016
January 2016Page 14 Corporate Strategy / Corporate Technology
The Digital Transformation of Services
Performance & Outcome
based Contracting
Classical Time &
Material Maintenance
Network
Platforms
Field
level
Network
Platform
Focus
Benefit
MindApps
Industrial equipment dataUsage, dose,
protocol,
image data
– Increased utilization
– Improved dose quality
– Enhanced fleet management & standardization
– Clinical collaboration
– Optimized energy performance
– Increased asset up-time
– Maximized process efficiency
– Enhanced cyber-security
Teamplay – connect, compare, collaborate Mindsphere – Cloud for Industry
Unrestricted © Siemens AG 2016
January 2016Page 15 Corporate Strategy / Corporate Technology
‒ Availability guarantee and
shared risk is only possible
with highly advanced analytics
‒ Trains are fitted with hundreds
of sensors to monitor critical
parameters
‒ Siemens Sinalytics provides
the data basis to ensure very
high availability and reliability
Unrestricted © Siemens AG 2016
January 2016Page 16 Corporate Strategy / Corporate Technology
Siemens Digital Services powered by Sinalytics – Combining
technology with domain and context know-how for customer value
Context of data from installed basis
Installed
products,
systems,
processes
and sensors
Domain
know-how
+
Context
know-how
+
Analytics
know-how
− Improved performance
− Energy savings
− Cost reductions
− Risk minimization
− Quality improvement
= Digital Services
powered by Sinalytics
Customer valueOptions for actionInformationData analysisData
Unrestricted © Siemens AG 2016
January 2016Page 17 Corporate Strategy / Corporate Technology
Siemens Digital Services powered by Sinalytics –
Example: Predictive maintenance of trains and locomotives
Results
Improved asset
availability
Avoidance of
unnecessary
maintenance
Reduction of
maintenance costs
Rail Transport
– Market drivers
– Rail operator challenges
– Rail user demands
Trains/Locomotives
– Rail vehicle engineering
– Mechanical vibrations
– Sensor properties
– Maintenance operations
Data Science
– Pattern identification
– Machine learning
– Automated alert generation
Domain
know-how
Context
know-how
Customer
value
Analytics
know-how
Siemens
Unrestricted © Siemens AG 2016
January 2016Page 18 Corporate Strategy / Corporate Technology
Siemens Digital Services powered by Sinalytics –
Example: Optimization of gas turbine operations
Results
Reduced NOx
Emissions
Extension of
service intervals
Energy System
– Market drivers
– Customer needs
– Product cycles
Gas Turbines
– Mechanical Engineering
– Thermodynamics
– Combustion chemistry
– Sensor properties
Autonomous Learning
– Neural Networks
– Smart Data Architecture
processes data from 5,000
sensors per second
Domain
know-how
Context
know-how
Customer
value
Analytics
know-how
Siemens
Unrestricted © Siemens AG 2016
January 2016Page 19 Corporate Strategy / Corporate Technology
Sinalytics: Our new platform for data-based services
We build on common technology platforms …
+ Latest technology for all Siemens businesses
+ Reduction of technical complexity in the company
+ Leveraging synergies through scaling
+ Faster development
… and use the customer proximity of our
operating units to develop applications
+ Know-how regarding large installed bases of products
and systems
+ Deep know-how of customer processes and challenges
+ Many existing applications that already generate value
for our customers
Process Industries& Drives
DigitalFactory
EnergyManagement
Healthcare
Power and Gas, Power Generation
Services
Wind Power
Mobility
Building Technologies
SinalyticsData analytics
Data visualization
Modeling/Analysis
Data management
Data integration
Cloud/Connectivity
Cyber Security
Availability Security
Productivity Energy efficiency
Unrestricted © Siemens AG 2016
January 2016Page 20 Corporate Strategy / Corporate Technology
…EnergyIPMindsphere
Sinalytics builds on a strong technology stack for connectivity,
data analytics supported by state-of-the-art cyber security
Variety of data sources and types
~300,000 devices cRSP, ISB ...
BTDF PD PG PS WP EM MO HC
Data analysis
Data integration
Data management
Data presentation
On premise Cloud
Use
case 1
Use
case 2… … …
Use
case n
Customizable analytics solution packages
Sinalytics
BU specific use case implementations
Common industrial data analytics platform‒ Several off-the-shelf tools are available in each layer
‒ Tools are integrated with each other through “glue code”
‒ On-premise and cloud deployment possible
Common data analytics set-up‒ Modular analytics solution packages
Connectivity‒ Build on reliable and secure solutions
e.g. common Remote Service Platform
Cyb
er
se
cu
rity
so
luti
on
s
Industry specific Applications/Platforms
Siemens Digital Services
Unrestricted © Siemens AG 2016
January 2016Page 21 Corporate Strategy / Corporate Technology
We continue developing data analytics capabilities of Sinalytics:
From predictive to prescriptive analytics
Same functional architecture
Predictive analytics for service
On-premise
and in the cloud
“Data and models at rest”
Streaming analytics and
for decision support
On-premise, in the cloud
and in the field
“Data and models in motion”
Operational
prescriptive analytics
On-premise, in the cloud
and in the field
“Automated data analytics”
Wave 1 Wave 2 Wave 3
distributed analyticsUsing Web
of Systems
technologies
Unrestricted © Siemens AG 2016
January 2016Page 22 Corporate Strategy / Corporate Technology
Siemens leverages the Internet of Things
to the needs of our customers in industry and infrastructure
+ The Web of Systems puts devices, machines and
their interactions in the center of digitally-
networked industries
+ Devices process data locally and make decisions
+ Owners decide what happens with their data
+ Devices organize themselves and communicate
with each other
+ New functionalities can be installed as with apps on
smartphones
+ The installed base can be digitalized with the Web
of Systems
+ Siemens delivers infrastructure and industry
solutions characterized by:
• Reliability
• Durability
• Data security
Process Industries& Drives
DigitalFactory
EnergyManagement
Healthcare
Power and Gas, Power Generation
Services
Wind Power
Mobility
Building Technologies
Web ofSystems
Unrestricted © Siemens AG 2016
January 2016Page 23 Corporate Strategy / Corporate Technology
Web of Systems technologies already work –
Example: The Intelligent Secondary Substation in a Smart Grid
Unrestricted © Siemens AG 2016
January 2016Page 24 Corporate Strategy / Corporate Technology
Sinalytics brings together the technologies needed
in an increasingly digitalized world
Energy
management
Power
generation
Energy
consumers
IQ
IQ
IQ
IQ
IQ IQ
Data analyticsOn-premise, in the cloud and
soon in-the-field leveraging
Web of Systems technologies
Cyber securityProtecting customer data in
open, interconnected industrial
IT systems
ConnectivitySecure and proven
technologies connecting
already ~300k devices
Smart networked
devices & systemsSystem-aware, autonomous
and app-enabled to meet
industry and infrastructure
needs
Sinalytics