sidewalk seminar

CONTEXT & PERSONALIZATION – 03/04/2014

© 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent2

WHO WE ARESIDEWALK

Yannic Kermarrec – Marketing & Consultancy – Account0478/93 82 82 – [email protected] - www.sidewalk.be


We are SIDEWALK

GHENT, ANTWERP, BRUSSELS- 25 Local Experienced Sitecore®

Consultants- aDAM Software Experts in-house- Front-End Developers- Project Managers- Marketing & Strategy Account Managers

ALL WITH A SITECORE FOCUS


CONNECTORS

WHAT WE DO:

MARKETING STRATEGY

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IMPLEMENTATION

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CRM

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Sidewalk DOES Sitecore®

SPECIALIZED IN SITECORE IMPLEMENTATION

CMS: Content Management SystemDMS: Digital Marketing Suitee-Commerce . . .PCM: Product Content Management


Sidewalk DOES Sitecore®

• Complete Project Implementation• Consultancy & Advise• Integration with back-end systems

We excel in: • Maintenance & Training• Monitoring & SLA• Hosting


Sidewalk Some References


How to work: Think first

THINK BEFORE YOU ACT!• Tactics / KPI’s / SEO+SEA = MKT

Strategy• Sitecore CMS/DMS = TECH Strategy– aDAM Software (Pim/Dam)– e-Commerce – E-Mailing & Campaign tools– CRM / ERP Connections– Social Business Platform


1 + 1 + 1 = . . .

+3.000 IT ExpertsA Cityscape of e-Business Possibilities

Microsoft Gold Partnerwith 400+ ConsultantsSharepoint / Navision / Dynamics / . . .


What just happened?

BART FROM WIJS – Cronos Group:1. Digital rules & is becoming Default2. Banner Blindness3. Ads become Info4. Building instead of Broadcasting5. Let’s make Marketing Cool (again)!


What just happened?

FRIENDS FROM SITECORE®

1. Meeting consumers expectations2. One connected Platform3. Know Customer’s DNA4. We Track – Trace

& Fulfill Customers’ Instant Gratification

5. Provide Personal Content


What just happened?

FRIENDS FROM ADAM SOFTWARE:1. A cool movie!2. Rich Media 3. Customer Engagement4. Touch Points5. Create – Manage – Deliver6. Discover – Engage – Support


GOING FROM DIGITAL STRATEGYTO A TECHNICAL IMPLEMENTATION

SIDEWALK


CONTEXT, you say?

Context varies from person to person, company to company, device to device.


CONTEXT, you say?

IF . . .You are limited by an “IF/THEN” thinking

THEN . . .The system will create false assumptions


CONTEXT, you say?

This requires innovation in every area that enables the understanding of context, from models and algorithms to User Interfaces.


Digital Strategy – Technical Partner

• Define your Objectives• Demand your Returns• Quick Wins & Heavy Requirements• Phased Projects• Future Proof Plans• Use Industry Grade Solutions


Where to start

• Sitecore® CMS/DMS• Marketing & IT Department FTE

• Newly Weds or Old CoupleSitecore® / aDAM Software & other Industry Grade Solution together

• Perfect Synergy between Marketing & IT


Many Stages & PhasesSTR

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CONTENT CREATION

TRACKING

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STRATEGICS

DATA ENRICHMENT DATA COLLECT

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CONTENT CONTEXTUALISATION

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<<< FOCUS ALSO BEFORE STARTFOCUS ALSO AFTER LAUNCH

>>>


Beyond the Build

Building your project is only the First Step

TRACK

ANALYSE

OPTIMIZE


TRACKING

• Tracking to get the insights=> Own the Experience

• Cross Channel Tracking• Set Goals / Create Personas / Define

Values

• Your Sitecore® is Extensible. • Implement your Tracking now!


ANALYSIS

• Sitecore® is an analysis tool• Report gathered tracked data• Define Workshops & Milestones

• Data Interpretation & Optimization

• Re-Strategy Moments


OPTIMIZATION

• Optimization: Strategic Exercise before the Build

• Screening existing Sitecore Setups• Prepare new Sitecore Setups– Content Personalization – A/B Testing– Engagement automation - . . .

• Optimization track• Connecting existing Solutions


Master Classes to attend!

All you ever wanted to know about Sitecore Analytics & Digital Marketing

Check out the Upcoming DIGITAL MARKETINGMASTER CLASSES


Sitecore BeLux User Group!

Sidewalk Presides theSitecore BeLux User Group:

Kick-off03/04 – 18.00 @VlerickBrussels


THANK YOU & ENJOY THE TOUR!

SIDEWALK

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