sidak da project

8/13/2019 Sidak Da Project

1/57


2/57

DECLARATION

I& M'. J*+,-*/ S-+01& * T1-' Y*' B*214' 45 B6,-+,,

A7-+-,8'*8-4+ S86-, S86+8 45 KLSD C40& L61-*+* 1'9:

2*' 81*8 I 1* 6: 247;8 7: ;'4


3/57

ACKNOWLEDGEMENT

I 8*/ -77+, ;*,6' -+ 81*+/-+0Principal Sir, DrS!i #$!an

%!ar#a 54' 1*-+0 ;'7-88 7 84 2*'': 468 81-, ;'4;',, 7: 1*'858 81*+/, 84

7: 94 ;*'+8, 54' 81-' 9,,-+0, *+ 81 5-+*+2-* ,6;;4'8& 7:

5'-+,@2*,,7*8, 54' 81-' 1; *+ =-,1, 54' 81 ,622,,56

247;8-4+ 45 81-, ;'4


4/57

INDE'

S' +4. P*'8-26*', P*0+4.

D2*'*8-4+ I.

# A2/+4=07+8 II.

3 I+8'4628-4+

% A684749- C47;*+: P'45-, !

! T14'8-2* V-= !

P'*28-2* V-= #

S600,8-4+, *+ R2477+*8-4+,&C4+26,-4+,

%%

A++>6' %

B-9-40'*;1: !

4


5/57

C(APTERWISE PRESENTATIONS

C!ap)*r + In)r$-.c)i$n

. A9468 M*'/8-+0 S8'*80:.# T-8 45 81 ,86:

.3 O9


6/57

Li%) $1 C!ar)%7 Grap!

C!ar)n$

Na#* Pa6*n$

E468-4+ 45 A684749- I+6,8': %# M*'/8 ,1*' 45 A684749- I+6,8': /8

3 W*: 45 P6'21*, 2/

% V-=, 45 *', 4+ P'4748-4+ 81'4601,;4+,4'-+0 '*-8: ,14=

24

! I+2'*, -+ ,*, 6'-+0 F,8- S*,4+ 29

U,', 45 M*'68-@ H:6+*- 2:

M4,8 P'5'' 2*' 2; R*,4+, 54' U,-+0 M*'68- H:6+*- C*' 26': SUV G'*+ V-8*'* L.

I+ '2+8 :*',& M*'68- 1*, 7* 7*


13/57

(0.n-ai M$)$r% Pr$1il*

H:6+*- M484' I+-* L-7-8 (HMIL) -, * =14: 4=+ ,69,--*': 45

H:6+*- M484' C47;*+:& S4681 K4'* *+ -, 81 ,24+ *'0,8 2*'

7*+65*286'' *+ 81 *'0,8 ;*,,+0' 2*' >;4'8' 5'47 I+-*.

HMIL ;',+8: 7*'/8, !% *'-*+8, 45 ;*,,+0' 2*', *2'4,,

,07+8,. T1 S*+8'4 -+ 81 B ,07+8& 81 G8 P'-7& -" *+ 81P'7-67 1*8219*2/ -#" -+ 81 B ,07+8& 81 A22+8 *+ 81 V'+*

-+ 81 C ,07+8& 81 S4+*8* E79'* -+ 81 E ,07+8 *+ 81

T62,4+ -+ 81 SUV ,07+8.

H:6+*- M484' I+-* L8& 24+8-+6-+0 =-81 -8, 8'*-8-4+ 45 9-+0 81

5*,8,8 0'4=-+0 ;*,,+0' 2*' 7*+65*286''& '0-,8' 848* ,*, 45

%&3# 1-2, -+ 81 2*+*' :*' (CY) #""& *+ -+2'*, 45 %.

;'2+8 4' CY #"". I+ 81 47,8-2 7*'/8 -8 242/ * 0'4=81 45

##.% ;'2+8 =-81 #%!3 6+-8, -+ #""& =1- 4',*, ,*, 0'= 9:

#.! ;'2+8& =-81 >;4'8, *2246+8-+0 54' #%3&3 6+-8, -+ #"".

HMIL, 7*+65*286'-+0 ;*+8 -, 42*8 +*' C1++*- =1-21 1*,

**+2 ;'4628-4+ ?6*-8: *+ 8,8-+0 2*;*9--8-, -+ 81 246+8':.

I+4'' 84 ;'4- 81 I+-*+ 26,847' =-81 049* 821+440:& HMIL

,8*'8 -8, ,24+ ;*+8 -+ F9'6*': #"" =1-21 ;'462, *+

*-8-4+* 3""&""" 6+-8, ;' *++67& '*-,-+0 HMIL, 848* ;'4628-4+

2*;*2-8: 84 ""&""" 6+-8, ;' *++67. A;*'8 5'47 >;*+,-4+ 45

13


14/57

;'4628-4+ 2*;*2-8:& HMIL 26''+8: 1*, #" ,8'4+0 *' +8=4'/

*2'4,, I+-*.

T1 ;'4628-4+ 7*+*07+8 ;'42,,, *8 H:6+*- M484' I+-* *'

4'*- =-81 *+ 4'0*+-*8-4+$=- -7;7+8*8-4+ 45 7*+65*286'-+09,8 ;'*28-2, -/ J6,8$-+$8-7 -++84': 7*+*07+8& K*-+& TPM

*+ TQM& 81*8 1; 6, -+ 7*/-+0 81 =4', 9,8 2*',& '-018 1' -+

I+-*.

H:6+*- M484' C47;*+: =*, ,8*9-,1 -+ & H:6+*- M484'

C4. 1*, 0'4=+ -+84 81 H:6+*-$K-* A684748- G'46; =1-21 =*,

'*+/ *, 81 =4', 5-581$*'0,8 *6847*/' -+ #"" *+ -+26,

4' 8=4 4+ *684$'*8 ,69,--*'-, *+ *55--*8,. E7;4:-+0

4' !&""" ;4; =4'=-& H:6+*- 1-2, *' ,4 -+ 3

246+8'-, 81'4601 ,47 &""" *',1-;, *+ ,14='447,.

H:6+*- M484' C47;*+:& S.K4'*& 81 ;*'+8 45 HMI& 1*, 9+

4-+0 24+,-'*9 =4'/ 4+ ,6,8*-+*9 E+-'4+7+8 M*+*07+8 .

T1 247;*+: 1*, * = 5-+ 5'*7=4'/ -+ ;*2 54' 4;-+0

;'4628, 81*8 '62 ;468*+8 7-,,-4+, *+ ;'42,,, 54'

;','*8-4+ 45 +*86'* ',46'2, *+ +'0: *4+0 * 81 ,8*0, 45

81 ;'4628 -52:2 5'47 ;'4628-4+& ,*,& 6, 84 -,;4,* *+ 1*,

9+ *=*' 81 ISO %"" 2'8-5-2*8-4+ 54' * -8, 81' 7*


15/57

(ISTORY OF INDIAN AUTOMOBILE INDUSTRY

PRE LIBERALIATION PERIOD

S-+2 I+;++2 T1 C*' I+6,8': =*, 24,: 74+-84' *+24+8'4 9: 81 04'+7+8 8- . L-7-8 214-2, =' **-*9

84 81 2*' 96:', 6 84 81 -7-8 7*+65*286'', *+ 8-018 ,6;;:.

H-+6,8*+ M484', (HM) *+ P'7-' A684749- (PAL) 81*8 =' ,8

6; -+ %", 47-+*8 81 1-2 7*'/8 *+ -+6,8':. I+ 81 !",&

81 *''-* 45 T*8* M484',& B*-,8-+0 2*', **-*9 -+ 81 7*'/8

=' 24,8: *+ 821+-2*: ,, ,46+ =-81 247;*' 84 -+8'+*8-4+*,8*+*'.T1+ 04'+7+8 -+-8-*8 -*406, =-81 S66/- M484',& *

J*;*+, 2*' 7*+65*286'-+0 247;*+:& 5-+*- *


16/57


17/57

84 0'4=81 -+ 81 I+-*+ *684749- -+6,8':& =1-21 0'= *8 * '*8

45 4+ *+ *'*0 ,-+2 81 24+47-2 '54'7, 45 .

I+-*, *684748- 247;4++8, -+6,8': -, 9-+0 6'0 9: 81

04'+7+8 84 ;*'8+' =-81 4',*, 5-'7, =-81 81 *-7 45 7*/-+0I+-* * ;*854'7 54' 468,46'2-+0 *, = *, * 049* RD 169. A, 81

I+-*+ 1-2 ;'4628-4+ -+6,8': 1*, 0'4=+& ,4 1*, 81 47,8-2

,6;;-' -+6,8':. B68 81 049* *684 -+6,8':, ,*'21 54' 4=' 24,8

*+ 74' -+8'+*8-4+* 468,46'2-+0 1*, 84 * ,1*'; 0'4=81 -+

247;4++8 468;68 *+ >;4'8, -+ '2+8 :*',.

T1 ;4,-8- 740'*;1-2 5*284',& ,8*9 7*2'4$24+47-2

+-'4+7+8 *+ ;'4$'54'7 ;4-2-, 45 81 04'+7+8& 4=

7*+65*286'-+0 24,8,& **-*9--8: 45 ,/- *94' 1*, *88'*28 *74,8

* 7*


18/57

A--in6 S)ar Val.* )$ pr$-.c) Bran- A#>a%%a-$r

C47;*+-, 2144, 9'*+ *79*,,*4', 54' 81-' 2*', 84 '*21 =-

7*,,,. F4' .0. S1*1'6/1 K1*+ ;'4748, H:6+*-& A91-,1/

B*21*+ ;'4748 F4' F-,8*& S*-5 A- K1*+ *+ R*+- M6/1'*))*r

i%i>ili)0

A, = * /+4= '*-8: ,14=, *' 7*/-+0 * 8-7 9-0 -+ 8-,-4+ *+

+8'8*-+7+8 -+6,8':. T1-, -, '*: * ,7*'8 74 9: *684749-

247;*+-, 84 0*-+ -,-9--8: 81'4601 '*-8: ,14=,. T1 '*-8: ,14=,

*' *-' * 4' 81 =4' *+ 160 +679' 45 ;4; =*821 -8. S4

247;*+-, ,;4+,4' ,621 ,14=, *+ 08 +48-2.E.0. M*'68-

,;4+,4' I+-*, G48 T*+8 ,14= 4+ C44', 21*++ *+ 0-58 R-8

84 81 =-++'. I+-*+ I4 =-++' =*, *,4 0-58 =-81 M*'68- S%.

18


19/57

Mall Di%pla0%

V*'-46, 247;*+-, -,;*: 81-' 2*', -+ M*, ,4 *, 84 08 ;'-7

*88+8-4+. P4; 04 -+ M*, 54' ,14;;-+0 *+ 1*+0468, =-81 81-'

5'-+, *+ 5*7-:. T1: 24+628 ,7* 24+8,8, *+ 0- 0-58 1*7;',

*, ;'-. T16, 81: 8': 84 *88'*28 2'4= 84=*', 817.

19


20/57

C$#pani*% *n)*r #ar=*) 3i)! !*lp $1 Fil#%

I+ 8'7, 45 7*'/8-+0 ,8'*80-, C1'48 A4 546+ * 6+-?6 =*:

45 *'8-,-+0 9: =*: 45 * Y*,1 R*< F-7 ;'4628-4+& T*'* R67 P67.

T1 7*-+ 748- 91-+ 81-, =*, 84 ;4;6*'- *+ ;'4748 81

;'4628 -+ :4681.

C$#pani*% Sp$n%$r G$ Kar)in6 **n)%

20


21/57


22/57

Mar=*) S!ar* O1 A.)$#$>il* C$#pani*%

%.

%.

3.!

.B

%.33.

".

J M*'/(8 S1*'(

M*'68- S6E6/- L8. T*8* M484', L8.

H:6+*- M484' I+ -* L8 . M*1-+'* F M*1-+'* L8 .

G(+('* M484', I+-* P)8 L8. H4+* S-( C*', I+-* L8.

O81(',

5-0 #

22


23/57

A94 7*'/8 ,1*' 0'*;1 ,14=, 6, 81*8 -+ *684749- -+6,8': ,8-

M*'68- S66/- -, +


24/57

Di%pla0

I5 :46 -,-8 *+: 45 81 M*'68- D*', ,14='447 =1*8 :46 =- +48-2 -,

4+ 81-+0 ': ,-7-*'& 81*8 -, 81 -,;*:. T1: -,;*: 4+: #$3 2*',-+ 81 ,14='447. W 81-, -, 81 ,8'*80: 84 7*/ ;4; 24+2+8'*8

4+ 4+: 5= 214-2, 481'=-, 81: 7-018 08 -,8'*28 *+ 08

24+56,. H' M*'68- =-+, 4+ 26,847'.

Ti* .p 3i)! #an0 >an=%

T4 ;'4748 -8, 948847 -+ 0'4=81& M*'68- *6+21 M*'68- F-+*+2 -+

J*+ "#.

P'-4' 84 81 ,8*'8 45 81-, ,'-2 M*'68- 1* ,8*'8 8=4 21*+0 455',. I+ 81-, -8 7*/, ;4,,-9 84 * *+ 08 -8 ';*2

54' * += 4+ =-81 9*': ,47 *746+8. T1-, -, 4+ 45 81 0'*8,8

=*:, 84 *88'*28 74' *+ 74' 26,847', *+ *,4 7*/, ;4,,-9 84

-+2'*, ,*,.

24


25/57

SBI Mar.)i Car L$an%

T1 246+8':, *'0,8 9*+/ *+ 81 *'0,8 2*' 7*/' 1* *a)a>l* a-an)a6*% $1 SBI Mar.)i car l$an%

$T=4 7*'/8 *', -+ 81-' ',;28- -+6,8'-, =-81 8'6,8 9'*+

+*7,.

$L4= -+8',8 '*8,

$N4 ;'42,,-+0 5, 4' 1-+ 24,8, 84 +,6' 8'*+,;*'+2:.

$C*' 4*+, **-*9 54' -', 2*804'-, 45 26,847', -+26-+0

048. 7;4:, *+ *0'-2686'-,8.

25


26/57

Mar=*)in6 S)ra)*6i*% $1 (0.n-ai

A-*r)i%*#*n)%

H:6+*- 1* 6, B4:=44 ,8*' S1*'6/1 K1*+ *, B'*+

A79*,,*4' 54' ;'4748-+0 81-' 2*'. T1'4601 81-, 81: 8'- 84 *88'*28

81 26,847',.

T4 ;'4748 81-' ;'4628 81: 4'0*+- ?6- 24+8,8, 4+ '*-4 *+

81 ;',4+ =14 =-+, =*, 455' ,;2-* -,246+8,& 0-58 4621',&

246;4+,& 82.

T1: *,4 *'8-, -+ N=,;*;',. I+ 81-, 247;*+-, *'8-,

*9468 81 2*' -+ *'-46, +=,;*;', *+ 81: 0- 8*- >;*+*8-4+

*9468 81 5*86' 45 81 2*',& /;-+0 26,847', '?6-'7+8. T1:

26


27/57

*,4 ;'4- *'-46, *', *',,, *+ 24+8*28 +679', 54'

'5'+2.

Fr** c!*c=.p%

H:6+*- *''*+0, 5' 212/6;, 5'47 8-7 84 8-7 -+ =1-21 81:

212/ 54' *+: ;'497 *+ *-2 84 -,-8 81 +*',8 ,'-2 2+8'54' ,'-2-+0. T1-, 1;, -+ 7*-+8*-+-+0 044 '*8-4+,1-; =-81

26,847', *+ 8'-, 84 /; 044 -7*0 -+ 7*'/8.

Ec!an6* $11*r%

A, H:6+*- *, -+ ,24+ 1*+ 2*', *,4. T1: 455' >21*+0

455', 84 26,847',. A+ 9: ;*:-+0 *


28/57

C$l- callin6%

I+ 81-, 8:; 45 ,8'*80-, 4 26,847', *' 0-+ * '*8-4+,1-; 2*

-767

,* 81'4601 ,621 8:; 45 24 2*-+0, 4+:.

E*n)% a) C$rp$ra)* O11ic* an- Ban=%

H:6+*- 8'-, 84 *88'*28 26,847', 9: 24+628-+0 2*7;,& +8, *8

24';4'*8 455-2, *+ 9*+/ *, 74,8 45 81 26,847', *' 45 7-$

*0 0'46; *+ 24';4'*8 455-2, *' 044 ,46'2 54' 247;*+: 84

*88'*28 ,621 26,847',.

Di%pla0

H:6+*- /;, *88'*28- -,;*: ,4 81*8 7*>-767 +679' 45 ;4;

08, +48-2. A+ 81: + /; 81-' 4=+ *22,,4'-, '*8 84

2*', *8 ,;2-* *22,,4'-, 246+8'. F4' *88'*28- -,;*: 81:

24'*8 81-' ,14='447 *, = *, * 81 2*', =1-21 *' -,;*:.

28


29/57

INTERPRETATIONS TO HUESTIONAIRRE

D*al*r% S.r*0

R*la)i$n $1 Mar=*)in6 S)ra)*6i*% an- %al*% $1 pr$-.c)

Mar.)i% S.r*0$

F'47 81 ,6': 45 ! *', -8 =*, 546+ 81*8 ': *'

;4,-8-: ';- 81*8 7*'/8-+0 ,8'*80-, 1* 1; 817 84

-+2'*, 81 ,*, 45 81-' ;'4628.

(0.n-ai% S.r*0$E+ ! H:6+*- *', ;4,-8-: ';- 81*8 7*'/8-+0

,8'*80-, 1; 817 84 -+2'*, 81 ,*, 45 81-' ;'4628.

B*n*1i)% $1 Mar=*)in6 S)ra)*60

Mar.)i% S.r*0$

D*', ';- 81*8 5'47 81 *'-46, 7*'/8-+0 ,8'*80-,+?6-'-, 54' 81 += *6+21, -+2'*,, *+ 816, -+-'28: ,*,. I8

*,4 -+2'*,, '5'+2, *+ 24+8*28,.

(0.n-ai% S.r*0$D*', ';- 81*8 ,8'*80-, 2'*8 *=*'+,, *74+0,8

26,847', *+ -+2'*,, =*/-+,.

29


30/57

Pr$#$)i$nal S)ra)*6i*% .%*-

Mar.)i% S.r*0$M*'68- *', 24+628 *'-46, +8, *8 7*,& *8 =4'/,14;,

*+ *8 +*' 9*+/, *+ 04'+7+8 455-2,. T1: *,4 0-

*'8-,7+8, -+ 42* +=,;*;', *+ -,8'-968 ;*7;8,.

(0.n-ai% S.r*0$

D*', 24+628 24 2*-+0, -.. 2*-+0 4 26,847',. T1:

0- *'8-,7+8 -+ ;*;',& 24+628 '4*,14=, *+ 24+628

,'-2 212/6; 2*7;,. G-, >21*+0 455',.

A))rac)i$n $1 C.%)$#*r%

Mar.)i% S.r*0$D*', ';- 81*8 74,8 45 81 26,847', *' *88'*28

81'4601 7-* *'8-,7+8, *+ 74681 ;69-2-8: *+ *,4 81'4601

4 '5'+2,.

(0.n-ai% S.r*0 $D*', ';- 81*8 74,8 45 81 26,847', *' *88'*28

81'4601 '5'+2, *+ =*/$-+, *+ 74681 ;69-2-8: *,4 1;, -+

*88'*28-+0 26,847', 84 += ;'4628.

30


31/57

Pr$#$)i$n )!r$.6! M*-ia

Mar.)i% S.r*0$

M4,8 45 81 *', 58 81*8 7-* ;'4748-4+, *' 74'

*88'*28- 81*+ 481' 7-67 92*6, 45 -8, 7*,, '*21.

(0.n-ai% S.r*0$H:6+*- *', *,4 1* 74' ;4,-8- ';: 54' 7-*

;69-2-8: '*81' 81*+ 481' 7-67,.

E11*c) $1 Gran- La.nc! $1 a Car

Mar.)i% S.r*0$

D*', ';- 81*8 0'*+ *6+21 45 81 2*' 7*/, ,-+0 *,:

4+: -+ -+-8-* ,8*0 968 *58'=*', -8 ;+, 4+ 81 ;'4628.

(0.n-ai% S.r*0$D*', 81-+/ 81*8 -8 1;, 84 *88'*28 26,847', *88+8-4+ 968

*58'=*', -8 ;+, 4+ 7*+: 481' 5*284', -/ ?6*-8:&

;'54'7*+2& ,'-2& 82

M$%) -*#an-*- Car #$-*l

Mar.)i% S.r*0$

31


32/57

M4,8 45 81 *', ';- 81*8 ,=-58 -, 81 74,8 7*+ 2*'

*74+0,8 * M*'68- 2*',& =1- +>8 9,8 *8'+*8- -, A84.

(0.n-ai% S.r*0$D*', 546+ -"& -#" *+ ,*+8'4 *, 81 74,8 7*+ 2*',

*74+0,8 481' H:6+*- 2*',.

B*%) #ila6* Car

Mar.)i% S.r*0$

D*', ';- 81*8 R-8 *+ A84 0-, 9,8 7-*0.(0.n-ai% S.r*0$

D*', ';- 81*8 -" *+ ,*+8'4 2*', 7-*0 -, 9,8

*74+0,8 481',.

C.%)$#*r Pr*1*r*nc*

Mar.)i% S.r*0$D*', ';- 81*8 26,847', ;'5' ;8'4 ',-4+ 74'.

(0.n-ai% S.r*0$H' *,4 26,847' 7*+, 74' ;8'4 ',-4+ 4+:.

Cri)*ria in )!* B.0*r% Min-

Mar.)i% S.r*0$D*', ';- 81*8 74,8 45 81 26,847', 44/ 468 54' ': 2'-8'-*

-.. ?6*-8:& 24754'8& ;'54'7*+2& 7-*0 *+ ;'-2.

(0.n-ai% S.r*0 $

32


33/57

I+ H:6+*- *,4 26,847', ;'5' * 81 *94 2'-8'-*, 968

44/ 54' ;'-2 *+ 24754'8 74'.

Bi66*%) C$#p*)i)$r

Mar.)i% S.r*0$

M*'68- *', ';- H:6+*- *, 81 9-00,8 247;8-84',.

(0.n-ai% S.r*0$H:6+*- *', 546+ M*'68- *, 81-' 9-00,8 247;8-84'.

C$#pl*)* Pac=a6* Car

Mar.)i% S.r*0$D*', '*8 S=-58 *, * +4. 2*' 54' -8, 247;8 ;*2/*0.

(0.n-ai% S.r*0$H:6+*- '*8 -" *+ -#" *, 81-' +4. 2*' 54' 247;8

;*2/*0.

Wa0 $1 P.rc!a%*

Mar.)i% S.r*0$A224'-+0 84 *', M*'68- 2*', *' ,4 74,8: 4+ EMI 9*,-,.

!" $! 26,847', ;6'21*, 2*', 4+ -+,8*7+8 9*,-,.

(0.n-ai% S.r*0$A, ;' H:6+*- *', 2*', *' ,4 4+ 9481 EMI *, = *,

6;5'4+8 ;*:7+8 *+ *'46+ !" 45 H:6+*- 2*', *' ,4 4+ EMI

9*,-,.

33


34/57

B

"

#

3

%

!

B

N$$1-*al*r%

" $#!J #!$!"J !"$B!J B!$""J

P*rc*n)a6* $1 c.%)$#*r%

P.rc!a%* $n EMI >a%i%

fig.3

O68 45 " *', *', ';- 81*8 !"$! 45 81-' 848* ,*, *'

4+ -+,8*7+8 9*,-,.

Ban= )i*.p%

Mar.)i% S.r*0$F4' EMI 9*,-, M*'68- *', *' 8- 6; =-81 9*+/, -/ ICICI&

HDFC& SBI& *+ 7*+: 481', 9*+/, 968 81: 4+8 455' *+: >8'*

-,246+8 84 26,847', =14 ;6'21*, 2*', 4+ 2*,1 9*,-,

(0.n-ai% S.r*0$H:6+*- *', *' *,4 8- 6; =-81 ICICI& HDFC& SBI& *+ 7*+:

481' 7*


35/57

Mar.)i% S.r*0$D*', 4+8 81-+/ 81*8 T*8* N*+4, +8': -+ 7*'/8 =- 5528

,* 45 81-' 2*', 92*6, 81: 81-+/ 81*8 26,847', +48 4+: 44/ 54'

2*' ;'-2 =1- 96:-+0 2*' 968 44/ 468 54' 7*+: 481' 5*284', *,4.

(0.n-ai% S.r*0$A224'-+0 84 *', 26,847' 44/ 54' Q6*-8:& S8*+*' *+

;'54'7*+2 =1-21 -, *2/-+0 -+ T*8* N*+4.

R*c*%%i$n *11*c)

Mar.)i% S.r*0$B2*6, 45 '2,,-4+ 2*', ,*, =' '62 9: "$#". B68 +4=

;4; 1* ,8*'8 96:-+0 2*',.

(0.n-ai% S.r*0$M4,8 45 81 *', ';- 81*8 '2,,-4+ -+8 *5528 817

*8 *& 968 5= *', ';- 81*8 81' =*, 7*'0-+* 2-+ -+ C*',

,*,.

Sp*n-in6 !.6* a#$.n) $n ari$.% #ar=*)in6 %)ra)*6i*% -.rin6

r*c*%%i$n

Mar.)i% S.r*0$

D*', 81-+/ 81*8 -5 81: 4+8 ,;+ 4+ *'-46, ,8'*80-, 81+

26,847' =- 9 6+*=*' 45 += *6+21, *+ ,*, =- 08 *5528.

(0.n-ai% S.r*0$H:6+*- *', 81-+/ 81*8 81-, -, '-018 8-7 84 *88'*28 7*>-767

26,847', *, '*8 45 -+8',8 4+ 2*' 4*+, 1* 9+ '62

35


36/57

Pr$#$)i$n )!r$.6! %p$n%$rin6 R*ali)0 S!$3%

Mar.)i% S.r*0$

D*', 81-+/ 81*8 ,621 8:; 45 7*'/8-+0 ,8'*80-, 1;, 84

*88'*28 26,847', *88+8-4+ 84=*', 81-' 2*', *+ 816, -8 8'-, 84

2'*8 *=*'+,, *74+0,8 26,847',

(0.n-ai% S.r*0$D*', 81-+/ 81*8 92*6, 45 ,621 ,8'*80-, 7*+: 26,847',

08, *=*' *9468 81-' ;'4628, *+ 0+'*8 +?6-'-,.

fig 4

I8 =*, 546+ 468 81*8 74,8 45 81 *', -.. *', ';-

;4,-8-: 81*8 ,;4+,4'-+0 '*-8: ,14=, *+ 0--+0 2*' 84 =-++',

1;, -+ ;'4748-+0 2*' =1'*, 3 *', =' +48 *0' 84 81-,.

36

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R*a%$n 1$r l$0al)0

Mar.)i% S.r*0$D*', 81-+/ 81*8 26,847', *' 4:* 84 M*'68- -, 92*6, 45

-8, ,'-2& Q6*-8:& '*+0 45 2*', *+ B'*+ N*7

(0.n-ai% S.r*0$A224'-+0 84 817 92*6, 45 -8, 455'-+0, 45 *'-8: 45 2*', -+

* ,07+8 *+ -8, ?6*-8: 26,847', *' 4:* 84 H:6+*-.

B*li** in C.%)$#*r Sa)i%1ac)i$n an- A1)*r Sal*% S*ric*

B481 M*'68- *+ H:6+*- *', 9- "" -+ C6,847'

,*8-,5*28-4+ *+ *58' ,*, ,'-2 92*6, 81: 81-+/ 81*8 -5

26,847' -, 56: ,*8-,5- =-81 -8, ,'-2 81+ 4+: 1 =- '86'+ 84

,*7 247;*+: 54' ;6'21*, 481'=-, 1 =- ,1-58 84 *+481' 2*'

247;*+-, ;'4628. A+ 988' ,*, ,'-2 =- 2'*8 044 -7*0

-+ 7-+ 45 26,847',.

C$n-.c) Mar=*)in6 R*%*arc! ac)ii)0

S47 *', ';- 81*8 81: 24+628 ',*'21 *28--8: 54'

/+4=-+0 =1-21 7*'/8-+0 ,8'*80: 1* *88'*28 7*>-767 +679' 45

26,847',& ,4 81*8 81: 2*+ 8': 84 ;'4748 74' 81'4601 81*8

,8'*80:. O81'=-, 81: 4+8 24+628 ',*'21 *28--8:. I8 -, +4'7*:

24+628 *8 247;*+-, *+ +48 *8 *', .

37


38/57

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Mar.)i% S.r*0$A224'-+0 84 *', 2*' ,*, -+2'*,, 9: %"$!" 6'-+0 5,8-

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(0.n-ai% S.r*0$H:6+*- *', *,4 ';- 81*8 81' -, *74,8 -+2'*, 45 3"$

%" 45 2*', 6'-+0 5,8- ,*,4+.

C$#pan0 %.pp$r) )$ D*al*r%

B481 247;*+-, *', ';- 81*8 247;*+: 7*/, ,-+0 45

2*' *,: 9: 4-+0 ;'4748-4+ 81'4601 *'-46, =*:,. C47;*+: *,4

748-*8, 7;4:, 84 ,* 74' 2*', 9: ;'4--+0 -+2+8-,& *+

,;2-* ,217, *' -+8'462 54' *',. C47;*+: 0-, 817

8'*-+-+0 ,4 81*8 81: 2*+ *,-: 24776+-2*8 =-81 26,847', *+ 2*+

,4 81-' 4698,.

C.%)$#*r% %.r*0

38


39/57

U%*r%

B4= 0'*;1 ,14=, 6, 81*8 3.! *' M*'68- 6,', -. ! 6,', 468

45 " =1' *, '7*-+-+0 # 6,', -. 3.#! *' H:6+*-

26,847', .

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A58' 81 ,6': -8 =*, 546+ 81*8 S*+8'4 5'47 H:6+*- *+ S=-58 5'47

M*'68- 5'47 81 *'-46, '*+0 **-*9 *' 81 74,8 ;'5'' 2*',

*74+0,8 81 26,847',. A,4 + -, 74' -+ 7*+.

39


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I8 -, 546+ 81*8 26,847', ,8*: 4:* 84 M*'68- *+ H:6+*- '*81' 81*+

481' 9'*+. T1: 1* 5*-81 -+ 81-, 9'*+, 6 84 81-' 044=-& 044

,'-2& 247;8 ;*2/*0 *+ '*,4+*9 ;'-2,

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Ra)in6 )$ car p*r1$r#anc*

I8 =*, 546+ 81*8 74,8 45 81 26,847', =' ,*8-,5- =-81 81

;'54'7*+2 45 81 2*', =1'*, ': 5= 546+ -8 *, +48 6; 84 81-'

7*'/.

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B4= 0'*;1 2*': ,8*8, 81*8 ;'2+8 26,847', >;28*8-4+,

=' 78 81'4601 81, 9'*+, =1' *, 5= =' 6+,*8-,5-..

41


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I8 =*, 546+ 81*8 =1- ;6'21*,-+0 81 2*' 26,847', 44/ 54' 81

247;8 2*' 45 81-' 214-2 =1-21 0-, 817 044 ;'54'7*+2&

44/,& 7-*0 *+ *,4 -8 ,146 9 '*,4+*9 -+ ;'-2.

42


43/57

Pricin6

M4,8 26,847', 546+ 81*8 ;'-2, 45 81, 2*', *' *554'*9 54' 81-'

;42/8, =1'*, 5= 26,847', 546+ 81*8 ;'-2 -, -88 1-01'.

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M*>-767 26,847', ,8- ;'5' 84 96: ;8'4 ',-4+ 2*', '*81' 81*+

-, 4' LPG ',-4+. E+ 814601 LPG *+ -, ',-4+, *'24+47-2* -+ 6,*0.

43


44/57

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M4,8 45 81 26,847', ;'5' 84 96: *58' ,-+0 ,47 4+ ,,

>;'-+2. T16, =4' 45 74681 ;69-2-8: *28, *, 81 7*'/8-+0,8'*80: 54' 247;*+: =1'*, 481', *' *88'*28 84 T.V *,& 9'*+

*79*,,*4',& 82 .

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fig.14

D*al*r% S*ric*

A9468 3.! ;'2+8 26,847', =' ,*8-,5- =-81 ,'-2 ;'4- 9:

81 *',. S47 =' +48 ,*8-,5- *, 81: 5*2 ;'497, -/

*: -+ -'-+0 81 2*',&82

44


45/57

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fig.15

Ep*c)a)i$n% 1r$# -*al*r%

W1+ *,/ 84 26,847', *9468 81-' >;28*8-4+, 5'47 *', 81:

';- 81*8 81: + -': 4+ 8-7 & 044 ,'-2& 0--+0 8*-

-+54'7*8-4+ *9468 1 2*' 954' ;6'21*,-+0& 044 *58' ,*, ,'-2&

82.

45


46/57

Fin-in6%

I8 =*, 546+ 81*8 *', *0' 81*8 M*'/8-+0 S8'*80-, 1;,

84 -+2'*, ,* 45 ;'4628.

M4,8 45 81 26,847', *' *88'*28 81'4601 7-* ;69-2-8: *+

74681 ;69-2-8:.

S=-58 5'47 M*'68- *+ -"& -#"& *+ S*+8'4 5'47 H:6+*- *'

74,8 7*+ 2*', 9: 26,847',.

C6,847' ;'5', P8'4 V',-4+ 2*', '*81' 81*+ D-, 4'

L.P.G. ',-4+.

M4,8 45 81 C6,847', =' 546+ ,*8-,5- =-81 2*',

;'54'7*+2.

A'46+ !"$! 45 26,847', ;6'21*, 2*', 4+ -+,8*7+8

9*,-,.

F'47 ,6':& -8 =*, 546+ 81*8 *'46+ % =' M*'68- 6,',.

P'-2-+0 45 2*', =*, 546+ '*,4+*9 9: 74,8 45 81 26,847',.

C6,847', =' ,*8-,5- =-81 *', ,'-2.

46


47/57

S.66*%)i$n% an- R*c$##*n-a)i$n%

T$ D*al*r%

A, *', -'28: -+8'*28 =-81 26,847',& 81: ,146

7*-+8*-+ ;'4;' C6,847' R*8-4+,1-; S8'*80:.

T1: ,146 -55' ,'-2 9+5-8, *+ 455'-+0, *224'-+0 84

81 *'-46, 26,847', ,07+8,. W1-21 7*: -+26

2*,,-5-2*8-4+ 4+ 81 9*,-, 45

- -+247 0'46;

- A0 0'46;

D*', ,146 1; 26,847', -+ 8*/-+0 '-018 2-,-4+ 54'

96:-+0 2*' *+ ,146 0- 247;8 -+54'7*8-4+ *9468 2*'

954' 26,847' ;6'21*, 2*'.

T1 26,847', ;6'21*,-+0 2*' 4+ -+,8*7+8 9*,-,& ,146 *,4

9 ;'4- =-81 *-8-4+* *22,,4'-, *, 81' -, -+ 2*, 45

2*,1 ;6'21*,.

D*', ,146 ;'4- 044 *58' ,*, ,'-2 *+ ,146

7*-+8*-+ 044 '*8-4+, =-81 26,847', ,4 81*8 '5'+2 2*+9 08 *+ 044=- -, 2'*8.

T$ C$#pan0

47


48/57

M*'68- ,146 74' 5'?6+8: 247 =-81 7-$,- 74, -/

,>% *+ ,=-58 *, 81-, ,*+ 74 -, 4-+0 ': 044 -+ 7*'/8.

M*'68- *+ H:6+*- ,146 247 6; =-81 -, 74 45 7-$

,- 2*', *, 7*'/8 ,6': ,*:, 81*8 81 6, 45 -, 2*', =-

-+2'*, 9: !" 9: #"".

H:6+*- ,146 8': 84 -+2'*, 81-' +679' 45 *', *+

,'-2 ,8*8-4+, ,4 81*8 26,847', 2*+ 08 988' ,'-2.

B481 247;*+-, ,146 8': 84 96- 8'6,8 -+ 26,847', *,247;8-8-4+ -, -+2'*,-+0 *: 9: *:.

C47;*+: ,146 8': 84 0- ,47 044 ,217, *+ 455',

*+ -,246+8, 54' 4 *+ += 26,847',.

M*'68- ,146 8': 84 >;*+ -8, '*+0 45 2*', 5'47 ,7* 2*' *+

1*8219*2/, 84 74' 7-$,- 2*', -/ ,>% *+ ,=-58 7- ,-

',-4+.

48


49/57

C$ncl.%i$n

M*'68- ,66/- -, 044 -+ -8, 7*'/8-+0 ,8'*80: *+ ,14=, 044

',68,. A+ *, M*'68- 1*, -8, *,8 +8=4'/ 45 *', *+ ,'-2

2+8', 81: *' *9 84 ;'4- 044 *58' ,*, ,'-2, *+ *'

*9 84 7*-+8*-+ 044 '*8-4+,1-; =-81 26,847', =1-21 -, 81-'

,8'4+0,8 ;4-+8. M*'68- -, *,4 9+5-8 =-81 -8, 044=- *+ B'*+

+*7 =1-21 -, *'*: 81' -+ 7*'/8. S4 M*'68- 2*+ 6, 81, *,

*+ 4;;4'86+-8: 84 9'-+0 += *+ -++4*8- 2*' 74, -+ 7*'/8 *+

8': 84 *88'*28 74' *+ 74' 26,847',. I8 2*+ 9 ,+ 81*8 M*'68- -,8':-+0 84 *88'*28 26,847', 5'47 * ,07+8, 9: *6+21-+0 2*', -/

,>%& S=-58& R-8 968 81-' 7*-+ ;'5'+2 -, A ,07+8 2*', 4+:

H:6+*- ,8'*80-, 45 +4',-+0 81-' ;'4628, =-81 29'-8-, 1*, 048

* ': 044 ',;4+, 968 H:6+*- ,146 *'8-, 988' 84 2'*8 *

044 ;-286' 45 -8, ;'4628, 9: 8'*+,5''-+0 81 /: 044 81-+0, *9468

-8, 2*',. H:6+*- 1*, * 044 8'*28 '24' 45 1*-+0 ,622,,56 -,

7- ,- 2*', -+ -8, ;4'854-4 *+ -8 ,146 +2*,1 81 ,*7

4;;4'86+-8: 84 *6+21 81 -, ',-4+, 45 ,7* 2*' 954' M*'68-

844 1* 247;8-8- **+8*0. A+ H:6+*- ,146 *,4 8': 84

-+2'*, 81-' ,'-2 2+8', ,4 81*8 26,847', 2*+ 5-+ -8

24++-+8.

49


50/57


51/57

*) S*+8'4 9) -" 2) G8 ) -#" ) A222+8 5) S4+*8* 0)

A+: O81'

*)R-8 9) S=-58 2) ,>% ) A84 ) E,8-4 5) *+: 481'

Q.) W1*8 -, 81 C6,847' P'5'+2*) P8'4 ',-4+ 9) D-, ',-4+ 2) L.P.G ',-4+

Q.") W1- B6:-+0 81 C*'& =1*8 *' 81 2'-8'-* -+ 81 B6:', M-+

*) Q6*-8: 9) C4754'8 2) P'54'7*+2 ) M-*0 )

P'-2

Q.) W1-21 481' A684749- C47;*+: 4 :46 81-+/ -, B-00,8

C47;8-84' 54' M*'68- U:40

*) M*'68- @ H:6+*-& 9) G+'* M484',& 2) H4+*& ) T*8*

) M*1-+'* *+ M*1-+'*

Q.#) W1-21 2*' =- :46 R*8 *, N4. 54' -8, C47;8 P*2/*0

*) S*+8'4 9) -" 2) G8 ) -#" ) A222+8 5) S4+*8* 0)

A+: O81'

*)R-8 9) S=-58 2) ,>% ) A84 ) E,8-4 5) *+: 481'

Q.3) M4,8 45 81 S* 8*/, ;*2 4+ =1-21 B*,-,

*) C*,1 9) E.M.I 2) C1?6 ) A+: 481'

Q.%) H4= 7*+: 45 C6,847', ;6'21*, 2*' 4+ -+,8*7+8 9*,-,

*) "$#! 9) #!$!" 2) !"$! ) !$""

Q.!) W-81 =1-21 B*+/ :46 *' 8- 6; 54' E.M.I ,:,87

51


52/57

*) I.C.I.C.I 9) HDFC 2) IDBI ) HSBC ) SBI 5) A+: 481'

Q.) D4 :46 455' -,246+8 84 26,847' 4+ C*,1 P6'21*, I5 :,

81+ 14= 7621

*) 9) # 2) 3 ) % ) ! 5) 74' 81*+ !

Q.) D4 :46 81-+/ T*8* N*+4, +8': -+ 7*'/8 =- 5528 ,* 45 :46'

C*',

Q.) H4= 7621 4 :46 81-+/& '2,,-4+ 1*, 5528 :46' B6,-+,,

Q.) D4 :46 81-+/ -+ 81-, '2,,-4+ 8-7 *,4& ,;+-+0 160 *746+8

4+ *'-46, 7*'/8-+0 ,8'*80-, -, =-, 2-,-4+

*) Y, 9) N4

Q.#") A, 49,' 74,8 45 81 96:', *' ,, 81*+ 3! :*', 45 *0&

=1*8 455', 4 :46 ;'4- 84 *88'*28 817

Q.#) W1*8 4 :46 81-+/ -, 81 '*,4+ 91-+ 26,847' 9-+0 4:* 84

M*'68- @ H:6+*- 4' 1* 5*-81 -+ M*'68-@ H:6+*-

*) B'*+ N*7 9) Q6*-8: 2) S'-2 ) R*,4+*9 ;'-2

) '*+0 45 2*',

Q.##) D4 :46 81-+/ ,;4+,4'-+0 R*-8: S14=, *+ G--+0 2*', 84

W-++' 1;, P'4748-+0 2*' *+ -+2'*,, ;'45-8*9--8: -+ '86'+*) Y, 9) N4

Q.#3) I+ 81 -+-8-* ,8*0 =1-21 ;'-2-+0 ,8'*80: :46 =- ;'5'

*) S/-77-+0 9) P+8'*8-4+

52


53/57

Q.#%) D4 :46 * -+ S24+ H*+ C*', *,4

*) Y, 9) N4

Q.#!) H4= 7621 4 :46 9- -+ C6,847' S*8-,5*28-4+ *+ A58'

S*, S'-2

Q.#) W1*8 -, 81 ',;4+, 54' += H:6+*- -#" @ M*'68- R-8

Q.#) D4 :46 24+628 M*'/8-+0 R,*'21 *28--8:

*) Y, 9) N4

Q.#) W1*8 8:; 45 *+*:,-, 4 :46 24+628 54' M*'/8 R,*'21

Q.#) H4= 4, 247;*+: 1;, 84 P'4748 Y46' B6,-+,,

Q.3") D4 81: *''*+0 ,7-+*', 54' 0--+0 -+54'7*8-4+ *9468 F686'

P*+, *+ C*' L*6+21,

*) Y, 9) N4

Q3) H4= 7621 -+2'*, -+ ,*, *' '24' 6'-+0 5,8-

,*,4+

HUESTIONAIRRE TO CUSTOMERS

Q.) W1-21 247;*+-, 2*' :46 *' 6,-+0 +4= M*'68- @ H:6+*-

*) M*'68- 9) H:6+*-

Q.#) W1-21 2*' :46 *' 6,-+0

53


54/57

*) S*+8'4& 9) -"& 2) G8& ) -#"& ) A84& 5) S=-58& 0) R-8& 1) +& I)

481'

Q.3) W1: :46 2144, M*'68-@ H:6+*- 2*'& *+ +48 481', 247;*+:

2*'*) B'*+& 9) Q6*-8:& 2) P'-2& ) R*+0 45 2*',& ) C47;8 ;*2/*0

Q.%) H4= - :46 5-+ 81 2*', 4'* ;'54'7*+2

*) E>2+8& 9) G44& 2) A'*0& ) P44'

Q.!) H*, -8 78 :46' >;28*8-4+,

*) :,& 9) N4.

Q.) W1*8 =*, 81 7*-+ 2'-8'-* -+ :46' 7-+ =1- ;6'21*,-+0 2*'

*) 44/,& 9) ;'54'7*+2& 2) 24754'8& ) 7-*0& ) * 45 817

Q.) I5 :46 1* 6, M*'68-@ H:6+*- 2*' 954' *,4& =1*8 '*,4+,

1*, 54'2 :46 84 96: M*'68-@ H:6+*- *0*-+

*) B'*+& 9) Q6*-8:& 2) P'-2& ) R*+0 45 2*',& ) * 45 817

Q.) D4 :46 81-+/ ;'-2, *' '*,4+*9

*) Y,& 9) N4

Q.) W1-21 ',-4+ =46 :46 -/ 84 ;6'21*,*) P8'4& 9) D-,& 2) L.P.G

Q.") W1-21 M*'/8-+0 ,8'*80: 1* *88'*28 :46 84 96: 2*'

*) T.V *,&

9) L*6+21 45 2*'&

54


55/57

2) N=,;*;',&

) W4' 45 M4681 ;69-2-8:.

) O81'

Q.) H4= - :46 5-+ *', ,'-2, =1- 96:-+0 2*'*) E>2+8& 9) G44& 2) A'*0& ) P44'

Q.#) D4 *', 455' *+: >8'* 9+5-8, 481' 81*+ 247;*+: 455',

Q.3) W1*8 *' :46' >;28*8-4+, 5'47 *', ,-

*) O+ 8-7 -':

9) G44 S'-2

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