#sicturisme wendy brawer presents opengreenmap
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Presentación de Wendy Brawer, fundadora de Open Green Map, en la jornada ¿Cómo mitigar el impacto del turismo masivo en Barcelona?TRANSCRIPT
Responsible, Creative and Enriching Tourism
…
Local NYC Green Map projects since 1992
Locally made Green Maps highlight natural, cultural, social innovation
and green living sites using Green Map System’s global icons and
tools 854 cities in 65 countries are involved
Every project uses Green Map’s award-winning icons to
identify, promote and link thousands of assets and challenges
Barcelona’s
Sun Factory Farmers &
Artisans Market Robeson US’s
kayak tours
Yogyakarta ID’s
Geologic Feature
Breda NL’s
Eco Center
Fuel
Alternatives
multi-lingual posters at GreenMap.org/icons
Led by community groups, NGOs, schools, enterprises, tourism
and city agencies, each in their own way
Our office supports direct participation with adaptable
tools and best practices, helping each achieve their goals
Icons, Guides, Infrastructure, Multimedia Resources, Archives,
Strategic Consulting, Workshops, Event Support and more
Green Map projects have produced cultural events,
workshops, tours, site markers, performances, videos and
more
Selected Awards
10 Days of Climate Action 2012
Victor J Papanek Social Design Award 2011
US National Sustainability Award:
New Communications Tools
United Nations Global Best Practices 100
The Tech Awards Laureate
Spirit of the Land - Salt Lake City Olympics
EXPO 2000 Project Award the World
Treehugger Best of Green
2011
Living Labs Global 2010
INDEX Awards Finalist 2009
Cause / Affect
Tele Atlas Maps in Apps
NetSquared
We Media Pitch It
Open Green Map’s
awards
Open Green Map is our interactive social mapping platform – it’s
used online, on mobile phones and as embedded maps using
widgets
30,000 sites
330 maps
37 countries
New
Our set of icons brands inviting and practical sites for tourists.
The set is used as an ‘inventory tool’ by Mapmakers
Eco Spiritual Site Landmark Dining Historical Feature
Memorial
EcoTourism Resource Park Green Enterprise
WC
Many use a mix of our tools to reach residents and visitors.
Example: Cape Town, as part of the greening of 2010 FIFA
World Cup Games
Now one of 3 ‘legacy projects’, the impacts on Cape Town’s
tourism
industry is growing, with regional plans in the works
This ongoing interactive and print map project
is directed by the City’s Sustainability Office.
Awards and ongoing innovation:
2010 International Olympic Committee
Best Sport and the Environment Award
World Design
Capital 2014
4 print editions
lightbox @
CapeTownGreenMap.co.za
In Barcelona, Petz Scholtus and Poko Design are innovating new
approaches
video link
Guerilla Green Map overlay can be downloaded or
picked up at Tourist Info, along with the standard map for visitors
Annual Green Map trainings help local villagers and
Indonesian mapmakers preserve Borobudur World Heritage
spiritual site
70 Japanese cities have created Green Maps. Many support
tourism – especially regional ecotourism
Society for Protection of Nature in Israel’s Jerusalem branch
co-initiated the global Green Pilgrimage Network
Jerusalem Israel SPNI Initiatives
New website & religious school tools
Alliance for Religion & Conservation’s Green Pilgrimage Program
has a dynamic handbook and next week, major symposium for
600 delegates
http://arcworld.org/ http://greenpilgrimjerusalem.org/
We support hyper-local tourism in NYC with our Adapting to
Change post-Sandy map and tour series
Transformative award winning social mapping platform.
Prototype launched in mid 2009
Open Green Map:
• lowers technological and financial barriers to online
mapping
• increases participation,
exchange and impacts
• make content sharable
and useful in different ways
• 8 language interface for
worldwide exploration
Categorized by the icons, it’s easy to understand and
contribute to the site data
The icons, mapmaker and nearby maps are featured on
the sidebar, which can be used to filter the data
This successful proof of concept is now used in 37
countries.
Now – we are re-factoring to shortcomings of its design
Meta development is now underway. How can it better
serve responsible tourism in Barcelona and other cities?
Meta Green Map (working title, “Meta”) will separate
our data storage from the tools that collect,
categorize, analyze and render that data. Meta will
refactor the contents into lightweight publicly
defined APIs.
Meta will move us from providing data as entire
maps, to enabling new and unanticipated uses of
that data in contexts and collaborations
substantially different from the original map.
Surveys, discovery, forum and fundraising
170 Green Map Icons are provided as a font, images or GIS
script. Evolving to reflect new trends, the set will be extended
soon
Eco Products Climate Changed Area Bike Site Natural/Greenway
Farm Animals Food Bank Eco Expert Green Building
Surveys, discovery, forums and fundraising are
underway.
Fall 2013 soft launch anticipated
How can SIC, Green Map, Poko Design and participants
in Barcelona contribute to responible tourism together?
Tools • Resources • Funding • Partners • Opportunities
Think Global, Map Local!
GreenMap.org Wendy Brawer - Founding Director
[email protected] +1 212 674 1631
facebook.com/greenmap @GreenMap
Barcelona Green Map Petz
Scholtus
pokodesign.com