siaf2010 after show report systems and technology including converter, drives, safety integrated...

SIAF2010 after show report

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SIAF2010 After Show Report

April 2010


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� SIAF2010 Exhibition Introduction

1 Fair Name SPS - Industrial Automation Fair Guangzhou

2 Fair Date 8 – 11 March 2010

3 Opening Ceremony 8 March 9:30 am - 10:00 am

4 Open Hours 8 - 10 March 9:30 am - 4:30 pm

11 March 9:30 am - 3:00 pm

5 Venue China Import and Export Fair Pazhou Complex (No. 380 Yue

Jiang Zhong Road, Haizhu District, Guangzhou)

6 Exhibition Space 20,000 m2

7 Exhibitors 317

8 Visitor 16,715

9 Technical Lecture 56 lessons

10 Organizers China Foreign Trade Centre

Messe Frankfurt Exhibition GmbH

11 In Co-operation With

Guangdong Association of Automation

Guangzhou Association of Automation

Guangzhou Association of Scientific Instrument

10 Sponsors

China Foreign Trade Guangzhou Exhibition Corporation

Guangzhou Overseas Trade Fairs Ltd

Guangzhou Guangya Messe Frankfurt Co Ltd

Mesago Messe Frankfurt GmbH

11 Supporting Organizations

Meter and Device Specialty Committee of Chinese Association of

Automation

Section Society of Process Measurement and Control Instrument

of China Instrument and Control Society

Section Society of Automation Measurement and Control

Technology of China Computer Federation

South China University of Technology

Guangzhou Petroleum and Chemical Factory of China

Petroleum and Chemical Corporation

Maoming Petroleum and Chemical Company of China Petroleum

and Chemical Corporation

13 Official Website www.siaf-china.com


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� After Show Report

Over 16,000 trade visitors flocked to the inaugural edition of the SPS - Industrial Automation Fair Guangzhou Key industrial automation giants Siemens, GSK fully support SIAF Fair considered ideal platform to launch products a nd gain entry to the southern China market by key players Visitors impressed with product range

China’s demand for automation and drives technologies was one step closer to being fulfilled following the

successful launch of SPS – Industrial Automation Fair Guangzhou. The new show held at the China Import

and Export Fair Pazhou Complex from 8 – 11 March 2010 attracted 16,715 trade visitors from 40 countries

and regions. These key industry players had flocked to Guangzhou to source the latest cutting-edge

technology and obtain up-to-date market news from the 317 exhibitors from 15 countries and regions that

had participated in the show. Building on the success of its predecessor, CHIFA – the China (Guangzhou)

International Factory Automation and Instrument Exhibition, visitor attendance was up a massive 27% at

SPS – Industrial Automation Fair Guangzhou.

SIAF replaces CHIFA, the largest automation fair in South China formerly run by China Foreign Trade

Guangzhou Exhibition Corporation and Guangzhou Overseas Trade Fairs Ltd for 13 years. The new fair is

organized by China Foreign Trade Guangzhou Exhibition Corporation, Guangzhou Guangya Messe

Frankfurt Co Ltd, Guangzhou Overseas Trade Fairs Ltd and Mesago Messe Frankfurt GmbH.

Key industrial automation giants Siemens, GSK fully support SIAF

The fair was supported by key players including Autotec, Banner, Beckhoff, Baumer, Harting, Hilscher,

Kuebler, Lenze, Leuze, Phoenix Contact, SAMD, Schmersal, Sick, Danaher, Koyo and Turck.

Appreciating the growth potential of SPS – Industrial Automation Fair Guangzhou, Siemens, a leading

worldwide provider of industrial automation solutions, systems and services gave its full support to the show.

This included organizing the largest booth, which exceeded 250 sqm and featured their latest industrial

automation systems and technology including converter, drives, safety integrated system, industrial control -

motor protection, industrial Ethernet switches, industrial power, RFID, PC based automation, distributed

automation systems, controllers and human-machine interfaces.

“This exhibition has the potential to supply the automation and drives market of the Pearl River Delta and

beyond, as such, we have taken our involvement in the show very seriously. Our booth, themed ‘Innovations

Drives Productivity’ showcased applications in the field of energy efficiency and safety. Business has been

brisk over the fair period, we were kept constantly busy with enquiries from new and existing customers,”

observed Mr. Benjamin Schroeder, Marketing Communications General Manager of Siemens Ltd (China).

Occupying an area of 180 sqm, GSK CNC Equipment Co Ltd displayed a wide range of IPCs, control


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systems, assembly equipment and integrated systems. Mr. Chen Qi Zhong, Senior Sales Engineer said, “In

the future, we will provide even better service for control systems, including server motors and drive systems.

And we will focus on the development of integrating automation and robots. The visitor flow of the fair is high.

We are very satisfied with the services the organizers provided.”

Leuze Electronic Trading (Shenzhen) Co Ltd, dedicated to the research and application for sensor

technology, has launched a new vision sensor. “I feel the number of visitor is much more than that of last

year, and most of them are professional ones,” commented by Mr. Guo Menghua, Manager of Technical

Support Division.

Sick China is a supplier of intelligent sensor components and solution provider for logistic automation,

factory automation and process automation. Ms. Huang Yanfen add, “we take part in this fair each year, and

we feel this time the visitors are much more than previously.”

Turck (Tianjin) Sensor Co Ltd, a renowned supplier of versatile sensors, fieldbus two-way communication

systems and interface & connectivity products, thought the show was an excellent platform to launch new

products. Ms Zheng Shuai, a representative of Turck (Tianjin) Sensor Co Ltd, said, “This is the first highly

specialised automation trade fair of the year, serious buyers attend this event. This made it the ideal platform

to introduce our newly launched LI series of Linear Position Sensors. Of all the events we take part in, this is

probably one of the best in terms of getting good results.”

First time exhibitor Lenze Drive Systems (Shanghai) Co Ltd, a subsidiary of the German Lenze also took the

opportunity to showcase their latest innovation at the show. “SPS – Industrial Automation Fair Guangzhou is

directly targeted to industry professionals, therefore it was the right place to launch our 8400 Highline

Inverter Drive System. Whilst here, we were also able to inform our customers and partners of our new

regional office in Shenzhen,” noted Ms Channa Chagan, Assistant to the Vice General Manager of Lenze

Drive Systems (Shanghai) Co Ltd.

LTW Technology Co Ltd of Taiwan, which specialises in the design and manufacturing of waterproof

connectors, was also keen to extend their market presence. Mr. Ray Liu, Sales Supervisor, had this to say,

“During the fair, we met with a lot of potential new customers from the Pearl River Delta. These were either

end-users or original equipment manufacturers that were seeking new vendors for sourcing. Feedback from

the show has been good. With this knowledge we will be able to adjust our marketing strategy to increase

our share in southern China’s industrial automation market.”

Returning to the show after an absence of three years, Mr. Kelvin Kung, Key Account Manager of Renishaw

(Hong Kong) was equally enthusiastic about the event. “The organization of the show has been most

impressive, as a result of this, the volume and quality of visitors was significantly improved. You know that

when your competitors are out in force that straight away this is the right place to attract serious customers.”

Banner Engineering International Inc is a leading supplier of automation technology and integrated solutions

as well as a long-time supporter of the show. “We take part in this event every year, during which time it has

developed into the largest automation fair in southern China. The services provided to exhibitors by the

organizers and VIP buyer invitations are getting much more professional,” observed Ms Joy Cai, Marketing


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Manager.

Visitors impressed with product range

Hefei Bangli Electronic Co Ltd, a local manufacturer of non-standardised automobile electronic products

came to the show for electronic solutions. “To counter a shortage of manpower, we are prepared to invest

RMB 3 million to upgrade our production line. So far, we have successfully found a number of suppliers of

robotic arms and reached an initial cooperation deal with one vendor at the fair to enhance our entire

production system,” explained the company General manager, Mr. Zhang Xiao Kang.

The exhibit range amazed Shenzhen Sinexcel Electronic Co Ltd, which specialises in solving quality

problems of electric energy in the area of harmonic waves. Mr Frank Fang, Marketing Manager, said, “As a

supplier of customised power solutions, I came here specifically for sensors, communications blocks and

related software. The quality of the show was very high. Many of the products on display incorporated the

latest technologies. I am glad that I came and will definitely return next year.”

Mr. Darko Sutlr, Managing Director of DMG Electronics was pleased with the diversity of local suppliers. “We

thought this show would be a good fit for us given the close association the event has with the German trade

fair SPS/IPC/Drives, and it has been. The array of suppliers from China has been most impressive, there are

several companies we want to talk to further about electrical components for milling and turning equipment.”

International and domestic experts on sensor techno logy, robotics and environment protection

gather at SIAF summit

SPS – Industrial Automation Fair also featured a variety of fringe events aimed at different industry sectors.

These included the Guangdong Industrial Robotic Summit, Seminar on “European latest Sensor Technology,

Application and Development”, the High-end Forum for the Pearl River Delta’s Equipment Manufacturing

Industry & Automation Technology Application 2010, and the Green Industrial Innovation Forum. These

events were hugely popular, enjoying high levels of attendance.

At the Robotic Summit, Mr. Wang Tianmiao, Team Leader of the National 863 Plan Robotics Technology

Theme Group, Mr. Sun Lining, Deputy Director of National Key Laboratory of Robotics Technology and

System and Mr. Liu Yihua, Chairman of Guangdong Association of Automation discussed the development

and outlook of industrial robotics. The Summit revealed that the technology of industrial robotics is now the

benchmark for measuring a country’s manufacturing standard and technology level. The Summit attracted

full house of over 300 attendees.

“Our members were delighted with the visitor turnout for the SIAF Sensor Seminar on European Latest

Sensor Technology, Application and Development and the discussions that followed. We hope to build on

this success next year, with even more of our members exhibiting in the show and participating in the fringe

programmes,” noted Mr. Reinhold Roesemann, Chairman Advisory Board, AMA Association for Sensor

Technology.

The next edition of SPS – Industrial Automation Fair Guangzhou will be held from 9 – 11 March 2011 at the


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China Import and Export Fair Pazhou Complex.

“The first SPS – Industrial Automation Fair Guangzhou is a great success with the growth in exhibitor and

visitor numbers. We are confident that the fair will become the best trading platform for industrial

automation in the Asia-Pacific region,” added Mr. Wang Zhiping, Chairman of the Board of China Foreign

Trade Centre (Group).

In recognition of the overall success of the show, Mr. Hubert Duh, Managing Director of Guangzhou

Guangya Messe Frankfurt Co Ltd added, “We are grateful to the Exhibitor Advisory Committee for their

invaluable advise regarding the development and future direction of the fair, visitor promotion and booth

allocation.”

SPS – Industrial Automation Fair Guangzhou is organized by the China Foreign Trade Guangzhou

Exhibition Corporation, Guangzhou Guangya Messe Frankfurt Co Ltd, Guangzhou Overseas Trade Fairs

Ltd and Mesago Messe Frankfurt GmbH, with the support of the China Foreign Trade Centre (Group) and

Messe Frankfurt Exhibition GmbH. For further information about the show, please visit www.siaf-china.com,

or email [email protected].

Press Contact:

Ms. Huang Yan

China Foreign Trade Guangzhou Exhibition Corporation

Tel: +86 20 2608 1604

Fax: +86 20 2608 1896-23

Email: [email protected]

Ms. Li Jie

Guangzhou Overseas Trade Fairs Ltd

Tel: +86 20 3882 3660

Fax: +86 20 3882 3677


Ms. Keena Tsui

Messe Frankfurt (HK) Ltd.

Tel: +852 2238 9970

Fax: +852 2519 8632



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� Evaluation to SIAF from Exhibitors

SPS - Industrial Automation Fair Guangzhou was hold in China Import and Export Fair Pazhou Complex on

8 – 11 March. A great diversity of survey to exhibitors had been arranged during the show period with data

as follows:

1. Overall rating to SIAF 2010

50.46%

32%

40%

20.22%

9.10%

20.22%

31.44%

8.78%

27.78%24%

8.44%

27.56%

Very Successful Successful Good Not Good

Interactive Effect Quality No. of People

2. Main targets of exhibitors on SIAF (Multiple choice s):

85.78%

80.44%

78.22%

89.78%

53.78%

66.22%

92%

87.56%

88.00%

89.33%

93.78%

93.78%

Establish company image

Present new products

Get latest news

Collect information, develop the sourthern China ma rket

Look for agent and distributor

Maintain existing customers, search for new custome rs

Exhibition Purposes Achievement


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3. Evaluation to service

Contractor Services

29%

71%

To be improved

Good or Excellent

Forwarder Services

12%

88%

To be improved

Good or excellent


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4. How likely are you to exhibit next SPS – Industr ial Automation Fair Guangzhou?

35.33%

56.45%

8.22%

Somewhat Likely

Very Likely

Somewhat Unlikely

� Visitor Data Analysis

We attached great importance to the visitor promotion for SIAF 2010. With the great success that SIAF

has achieved this year, it is spreading the information to the whole market that: “We are the best

international platform for industrial automation solution searching” SIAF is ready to welcome more

players to join us.

During the show period, survey was held on visitors from over 40 countries and regions.

1. Objectives achievement

45.95%

49.23%

51.75%

43.86%

54.82%

39.04%

93.88%

95.40%

98.25%

96.49%

96.71%

96.49%

Purchase / perpare buying orders

Seach for / meet new suppliers

Exchange ideas with suppliers

Attend seminars

Search new products and new technologies

Evaluate the fair for future planning

Purpose Achievement


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2. Profession

12.25%

21.88%

4.38%

3.28%

4.38%

15.54%

5.25%

27.13%

9.41%

22.32%

22.98%

19.26%

5.25%

10.07%

8.75%

8.53%

5.03%

16.41%

11.38%

4.81%

Others

Research institutes

Research Machine

Procurement officials & government agencies

Import and export

Track traffic

Electrical engineering

Electric drives and controls

Metal processing

Mechanical engineering

Factory automation

Electric measurement and controls

Computers and networks

Automobile engineering

Plant engineering

Energy producing industry

Chemical industry

Plastic, rubber and asbestos processing

Environmental and waste management

Paper and printing

3. Position

11.16% 11.60%

5.03%

12.04%13.79%

29.32%

7%

Other Technicaloperation

Production manager

Productdevelopment

engineer

Purchasingmanager

Seniorengineer,engineer

Technicaldirector


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4. SIAF 2011 participation

45.23%

50.61%

4.16%

Very likely

Somewhat likely

Somwhat unlikely

5. Regional Distribution of visitors

96.65%

3.35%

Local

Overseas


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*Visitors from different continents

6.37% 1.44%

74.95%

3.07%

14.17%

American

Oceania

Asia

Africa

Europe

*Visitors from following regions:

America Argentina Australia Brazil Britain Bulgaria Canada Chile

Columbia Egypt France Germany Holland HongKong India Indonesia

Iran Israel Italy Japan Jordan Korea Malaysia Morocco

Nigeria Pakistan Philippines Poland Russia Singapore Spain Sweden

Switzerland Taiwan Thailand Turkey Ukraine United Arab Emirates Venezuela

Vietnam


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SIAF 2011 SPS – Industrial Automation Fair Guangzhou

9-11 March 2011

Guangzhou China

China Import and Export Fair Pazhou Complex

(No. 380 Yue Jiang Zhong Road, Haizhu District, Guangzhou)

www.siaf-china.com


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Appendix:

SPS-Industrial Automation Fair Guangzhou 2010

Seminars & Activities

Topic 1: Guangdong Industrial Robot Summit Forum 2010

Topic 2: Green Industrial Innovation Forum (Guangzhou) 1:

Energy-saving & Emission Reduction Technology Forum

Topic 3: New Discoveries and New Technologies of Measurement and Control Technology

Topic 4: Corporate New Product Promotion Fair

Topic 5: Seminar on "European Latest Sensor Technology, Application and Development"

Topic 6: 2010 China's Automation Industry Development Forum and Annual Award Presentation

Ceremony

Topic 7: Green Industrial Innovation Forum (Guangzhou) II:

The Application of Motion Control Technology in Printing and Packaging Machinery Industry

Topic 8: Recycling Economy & Automation Innovation Forum

Topic 9: Introduction of Application of Heidenhain Product in Automation Industry

Topic 10: Automation Dynamic Market Seminar 2010

Topic 11: The High-end Forum for the Pearl River Delta’s Equipment Manufacturing Industry & Automation

Technology Application 2010

Topic 12: Advantofine Open Motion Control Solutions

Topic 13: Green Industrial Innovation Forum (Guangzhou) III: Smart Control Technology Forum

Topic 14: Green Industrial Innovation Forum (Guangzhou) IV:

Safety Control Application Technology Forum

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