Shumaker Technology Group Full Digital Strategy

Lansing, Michigan

ProductContent Central Document Management

System

GoalCapture qualified leads by using search

engine optimization and Google Adwords to increase sales

Short-term strategy: PPC

Long-term strategy: SEO

Target Market- Michigan & Illinoisaccounting firms restaurantsretailconstructioninsurancemanufacturingeducation

Campaign- “Save Trees, Go Paperless!” Landing page for each buyer persona

Clear CTA

Google Analytics & Conversion Tracking

Google Adwords Keyword Selection Tool (2) ads per ad group for split testing

Google Adwords Traffic Estimator

Digital Marketing Tools: Social Media & SEO

Hootsuite

FacebookFollow us @Shumakergroup

LinkedIN

Webinars/ Free Trials/ Demonstrations

ROI Calculator

Blog

Summary: Budget & ROIAverage customer buying cycle~ 3 monthsAdwords~ $11/ dayAverage conversion = $5000

BudgetPlanning, build, implementation, management, paid media

(Adwords/Display) the full digital strategy will cost 8 hours X $130/hour + $330 PPC (1 month)= $1370.

ROI1 month PPC 16500+ impressions, 210+ clicks, conversionsSEO First page of Google’s SERPAverage conversion yielding $5,000 +ROI 400% !!