shuang raido ux design portfolio

RaidoAlerts Designed for the Traveler

1

Introducing Raido, the map app with live filters showcasing areas with disease outbreaks, terrorist threats, and natural disaster warnings.

Invis

ion

Link

: http

s://in

vis.io

/DH

9KIG

DKW


2

Raido also features safe arrival messages with GPS coordinates to send concerned to loved ones.

To demo Raido, check out our invision link: https://invis.io/DH9KIGDKW

3


Alerts Designed for the Traveler RaidoShu4n62gmail.com

I’m a Creative Professional with a Passion for Flow Arts, Virtual Reality and Travel.

About the Creator

4

Hi, I’m Shuang Chen


Work Experience

5

GE Digital2015 - 2016

Societe Generale2014

Deutsche Bank2012-2014

Deutsche Bank2011-2012

Five Years Experience working for Fortune 500 companies in New York City, London, and Silicon Valley. Extensive background in communication design, website development, and social media marketing. I love creating prototype mocks, conducting user research, and playing around with Sketch.


Raido Inspiration

6

“You’re going off to Europe? Isn’t it dangerous now?!” - Co-worker at GE Digital

The inspiration for Raido arose from my love of traveling. This past summer, I wanted to go on an European backpacking trip. I was full of anticipation while my coworkers and friends were overly concerned about me. At the time, France and Germany just experienced a series of shootings and bombings. My outlook was if I can survive living in Oakland, I can survive backpacking Europe by myself. Afterall, statistically I would have a higher chance of getting shot in Oakland than in Europe.


Raido Inspiration

7

In an attempt to help abate concerns of me flying off, I tried to download an app that will have the most recent travel alerts. The only ones I could find were official government apps that were horrible designed. I couldn’t find anything with detailed information on travel warnings in a visually appealing manner. Thus, I decided to create my own version which I’ve named Raido.

Statistically I would have a higher chance of getting shot in Oakland than in Europe


Raido Inspiration

8

The inspiration for the name came from my trip to Iceland back in 2012. Raido is an Icelandic Bind Rune meaning

‘Safe Travel’. It conveyed the purpose of my travel alert app really well. There’s random times in my portfolio that I’ve

called Raido as Reizen which is the Dutch word for ‘Travel’. Reizen was the name initially but as I dove further into the

branding of my app, I realized Raido is more fitting.

“Raido represents travel, both in physical terms and those of

lifestyle direction. The rune predicts a journey, vacation,

relocation, evolution, change of place or setting. It allows seeing a larger perspective. Seeing

the right move for you to make and deciding upon it.”


Competitors

9

Smart Traveler App by the US Government is the only app from my research similar to my aspirations for the Raido App.

Smart Traveler offers the same features of travel alerts and warnings but the information is not visually appealing. Upon opening the app, it shows a list of countries. Target demographic on both apps are travelers who are mindful about their safety abroad.


Heuristic Evaluation

10

Appearance/Aesthetics Issues -None

Content Issues Easy to scan Minimal text/information presented Important content is above the fold Search box is easy to identify and easy to use

Navigation IssuesConsistent Navigation Easy to identify your location on the site Consistent way to return Home Organization of information makes sense

Efficiency/Functionality Issues -None

[H4 Feedback] [Severity 3]There is a search section under countries but not warnings or alerts.

[H4 Feedback] [Severity 1]Upon hitting the STEP button, instead of another list section, it brings up a random pop-up

[H4 Feedback] [Severity 3]Countries button doesn’t always bring it to the “home” screen

[H4 Feedback] [Severity 3]No breadcrumbs, lost of site location when going into countries section

[H7 Feedback] [Severity 3]User has to scroll for so long to go through countries and travel warnings to find relevant information

[H8 Feedback] [Severity 3]Too much text in each section where it’s information overload


Competitors

11

On the Australian App Store, there is the Smart Traveller AU App that has more features than the US Smart Traveler such as registering your travels, International Scams, and LGBTI travellers information.

Similar to the US Smart Traveler, it has countries listed instead of presented in a map format. Listing countries does not make it intuitive or user friendly. This is the main drawback of both of these apps that I hope to resolve with the Raido app.


Heuristic Evaluation

12

Appearance/Aesthetics Issues -None

Content Issues Easy to scan Minimal text/information presented Important content is above the fold

Navigation Issues Organization of information makes sense

Efficiency/Functionality Issues -None

[H7 Feedback] [Severity 3]User has to scroll for so long to go through countries and travel warnings to find relevant information

[H8 Feedback] [Severity 1]List in Travel Tips does not seem to follow a logistical format

[H8 Feedback] [Severity 3]Too much text in each section where it’s information overload


Competitive Analysis

13

Name Products / Services

Size / Following

Unique Selling Proposition

Strengths Weaknesses

SmartTraveler Alerts US travellers about threats abroad

@TravelGov +500,000 Twitter

Followers

Official government from the US State

Dept

Has the official US warnings and alerts

Not organized well, hard to navigate, no

visuals

Foreign Government Travel Apps

Alerts AU travellers about threats abroad

AU: 100,000+ likes on Facebook

Official AU travel app with legal information

to AU citizens

Offers LGBTI tips, Power of attorney

info, travel registration

Information not presented in an easy

to digest visual manner

TripAdvisor Gives travel advice 350 million average monthly unique

visitors

Contains the most travel advice on 1

site

Already the trust site to go to for travel

information

Information overload, hard to find answers

News Channels (CNN)

Informs on current events

~ 5 million viewers Known to be a respectable source of

information

Most up to date information

Not easy to search for quick updates

Facebook Connects friends in a social network

1.71 billion monthly active users

It’s where you catch up with all your

friends

Gives live update as to friends in danger

areas

Safety Check only works after natural

disasters

Survey Goals

14

Demographic Profile Gender Age

Travel Habits Frequency of Travel

Pleasure Business

Number of countries visited Most Concerned Threat

Disease Outbreak Natural Disasters Terrorist Threat High Crime Areas

Perceived Safety Abroad Which continents perceived most dangerous

Cancelling a trip due to threat Emergency while abroad Sources to check on travel destinations for safety

In order gain insights into the traveler demographic and their needs, I created a survey to better understand:


Survey Results

15

During the short duration of my survey, I had a total of 27 respondents. The demographic is mostly split between 12 male and 14 female travelers with 1 respondent as non-cisgender. Due to mostly reaching out to my facebook friends, the common age is 25 to 34 in the sample.

Alerts Designed for the Traveler RaidoShu4n62gmail.com 16

The majority of my respondents traveled for Pleasure. The average frequency is A Few Times a Year for Pleasure and Not Often for Business Travel with some traveling Monthly for work and pleasure. This is a good sample for both business and pleasure due to moderate frequency expected of travelers using the app.

Survey Results


In my user sample, majority of my respondents have gone to less than 30 different countries. Four respondents traveled to over 31 different countries. So there’s a good diversity in frequency of travelers as well as experience in traveling.

Survey Results


70% of respondents research the safety of a country before traveling. So there is a need for an informative travel app about safety alerts.

Survey Results

19

Upon placing the responses into a word cloud, the most common sources for travel research are: Google, government ratings/sites, news sites, asking friends, and blogs. So far, information seems to be scattered when it comes to travel safety. No unified response aside from “Googling the country”.

Survey Results


The most concerned threat is Disease Outbreak and Crime when traveling. Followed by Terrorism and then Natural Disasters. This might be due to previous experiences by travellers surveyed as demonstrated by the next question.

Survey Results


Six Respondents had to cancel a trip due to perceived safety. Four of the cancellations was due to violence in the form of bombings and civil unrest.

Two of the cancellations was due to Zika. It’s interesting that it correlates pretty well with the previous results on levels of perceived threat.

Why was the trip cancelled?

There was a military koo and I was unsure of how it would effect the trip

Honduras, post removal of Peace Corps due to civil unrest

Egypt and Indonesia due to bombings

Not the issues above, but I did cancel a trip to Guatemala over violence expected during an election.

I was going to go to a bachelorette party in Puerto Rico earlier this year, but the bride-to-be cancelled bc of Zika and the average age of those attending (looking to have children in the next few years)

We were going to go to mexico, but I was pregnant and Zika was present, so we did not buy plane tickets.

Survey Results


Africa is seen as the most dangerous out of all the countries listed with Australia deem as the safest. Even with the most recent European bombings, respondents still find Europe safer than North America. South America is ranked second in terms tourism danger. This question was to gain a better perspective of what countries respondents perceived to be safe vs dangerous.

Survey Results


What was the emergency?

Bad flu in Costa Rica (was sick when I left NYC) I was dehydrated and badly needed an IV

Only one respondent had an emergency abroad, it was disease related. Majority of travelers usually have a great trip even with the

frequency of the travel with the sample respondents.

Survey Results


Most respondents listed search engines as their source to get the most recent travel information. Social media came in second. Due to the young age group of respondents, news outlets came last. Six respondents elaborated to include TripAdvisor and

other Travel sites such as Airbnb. Reddit as a live forum to gain insights into recent events was also mentioned.

Where to go for travel information?

TripAdvisor, Reddit, Youtube, Travel Blogs / Guides

When travel within the US, I tend to check TripAdvisor and I read recommendations from locals on Airbnb

I try to talk to people who have been there and get their advice. Where to avoid, what to do, how to stay safe, how to have the most fun possible. Also with question 9- Continents and countries are very different, and preparedness for those places- I cannot go to Antarctica tomorrow because I am not prepared, but if I knew what to do and what to expect I would feel much safer. :)

Survey Results

Personas

25

After doing conducting the survey, came the question of Who Will Use My App?

After some research it seems that the most common users will be Backpackers, Business Travelers, and Vacationers.

I gave them life as:Luna the Backpacker

Angelina the ExecutiveGilles the Vacationer


Personas

26


Personas

27


Personas

28

User Scenarios

29

Luna is ready to embark on her gap year after finishing her design degree. She's excited to venture out to Southeast

Asia. Her first stop is the Philippines. However, in certain regions there's a terrorist threat alert. Her parents are

extremely concerned for her safety, they would like regular updates on her arrival. Luna finds this to be

frustrating since she rather just enjoy the new country she's in without having to message mom and day every

day. She would rather have an app do that automatically whenever she travels to a new region.

Luna the Backpacker

User Scenarios

30

As Chief Digital Officer, Angelina is the face of Orientüm. She is expected to talk at numerous international

conferences. A focus area for her company is South America. Due to the Zika outbreak, she is cautious about accepting speaking engagements there. The CEO is aware

and is willing to work with her on alternative options such as telecommuting or having him step-in. However, he

wants her to give at least a week notice in order to change flights. Angelina is now scrambling to obtain the

most current map on Zika affected areas.

Angelina the Executive

User Scenarios

31

Gilles is a Frenchman who not only knows how to have a good time but also knows how to host spectacular parties. His name is tied with legendary underground raves, so his

wedding is no exception. After a long search of the perfect wedding destination, he has settled on a beautiful private

island in the Thailand. However, the decided date falls right in the middle of the Typhoon Season. Gilles would need to check on the app to not only ensure the safe arrival of his

guests but to access to current Typhoon notifications. If all goes well, he wouldn't need to move his party inland.

Gilles the Vacationer

StoryBoard

32

Out of all the personas, Luna’s story really connected with me. I am a huge backpacker who loves a sense of

adventure. Her story with her parents reminded me of my own ordeals whenever I booked a one-way

ticket somewhere.

Sketches to the Wireframes

33

Upon figuring out my target users, came the fun part of Sketching, Laying out, and Wireframing

my app to life.

Sketches & Exploration

34

First sketches of Raido in order to create the Information Architecture. I went about creating the

first initial sketches for how each of my user personas will be interacting with the app as well as the layout of

the features.


Information Architecture

35


Page Flows

36

Page Flow to check on the hazard of Philippines in terms of travel safety and being able to tapping on the country/filter to get more information about the color filter.

Page Flow to Check on Region

Map Home

Pop-Up Informing User of Travel

Alert

User Taps on C

olored Filter Use

r Tap

s on

Map


Page Flows

37

Sending alert notifications to loved ones whenever they reach a new

destination/region.

Page Flow for Safe Arrival Alerts

Map Home

Menu

User Taps on Menu

Send GPS Location Upon

Safe Arrival

User Taps on Send GPS

Deselect/ Select

Contact

Add Contact

Send Message

Edit Message

Use

r Tap

s on

Map


Page Flows

38

Page flow to focus on one filter to see regions currently affected with Zika.

Page Flow to Focus on one Filter

Map Home

Menu

User Taps on Menu

User Selects / Deselects Filter

New Map

Use

r Tap

s on

Map


Lo-Fi Paper Prototype

39

Checking on the hazard of Philippines in terms of travel safety and being able to tapping on the country/filter to

get more information about the color filter:

User Opens AppHome page with Map

Map GPS coordinates locates userUser taps on the country and filter for information

User Task Flow to Check on Region



40

Sending alert notifications to loved ones whenever they reach a new

destination/region:

User Opens AppHome page with Map whereabouts (GPS)

Taps on menu button on topMenu reveals “Send GPS Location” User taps on “Send GPS Location”

On the text field, user adds “MOM”Clicks on the “+” on the right side

Verification of add gets sent

User Task Flow to Add Contact for Alerts



41

User only wants to focus on one filter to see regions currently affected with Zika:

User Opens App Home page with Map whereabouts (GPS)

Taps on menu button next to colored regions on topMenu reveals selection/deselection of colored filters

User taps deselects all other filters to focus on one alert Scrolls over to new region from GPS location

User Task Flow to Focus on one Filter


Wireframes & Exploration

42

Due to the difficulty of creating wireframes with a map app, I used contour maps of countries to start with. I chose Philippines and

South America as the two countries of focus due to my User scenarios. With these maps, I used it to play around with filter

colors.



43

Checking on the hazard of Philippines in terms of travel safety and being able to tapping on

the country/filter to get more information about the color filter:

User Opens AppHome page with Map

Map GPS coordinates locates userUser taps on the country and filter for information

Wireframe to Check on Region


44

Sending alert notifications to loved ones when they reach a new destination/region:





Wireframe to Add Contact for Alerts



45

Sending alert notifications to loved ones when they reach a new destination/region:





Wireframe to Add Contact for Alerts 2



46

User only wants to focus on one filter to see regions currently affected with Zika:

User Opens App Home page with Map whereabouts (GPS)

Taps on menu button next to colored regions on topMenu reveals selection/deselection of colored filters

User taps deselects all other filters to focus on one alert Scrolls over to new region from GPS location

Wireframe to Focus on one Filter

Raido Final Prototype

47

To pay homage to the Bind Rune, the Raido logo is of an R Rune.

After working countless hours on creating the Raido prototype, there were various changes upon the progression of the app seen in my work

in progress. One of the changes was the color green to purple for Disease Outbreak Alerts because Green doesn’t show up as well on

real maps taken from Google Maps. Another change was the label for weather to Disaster Precautions to include earthquake prone regions.

Another change was the formal acceptance of the name of Raido for the app instead of Reizen. Thus you will hear me mentioning it as the Reizen app in the upcoming prototype video, it was the previous app

name before going with the creative direction of Raido.



48

Raido Prototype I of the user flow for a user in the Philippines only interested in seeing the regions affected by Terrorist Threat alert by

the US Department.

User Actions:

User taps on colored filtersUser taps on menu

User deselects filtersUser goes back to the map


Invision Prototype

49

Vide

o Li

nk: h

ttps:/

/you

tu.b

e/eN

_Hs1

rd6R

8

To follow along in the user task, play with our invision link:

https://invis.io/DH9KIGDKW

http://www.youtube.com/watch?v=eN_Hs1rd6R8



50

Raido Prototype II of the user flow for Luna, the Backpacker Persona, on adding

her mom to receive a safe arrival notification with her GPS coordinates.

User Actions:

User taps on menu to select “Send GPS Location”User selects the ( + ) button to add new contact

User confirms access to ContactsUser writes in “Mom”

User hits return to pull up Mom’s contactUser taps on ( + ) button to add Mom

User selects “Mom” User taps on the paper airplane to send

User taps send after previewing the messageUser taps “OK” upon message sent confirmation


Invision Prototype

51

Vide

o Li

nk: h

ttps:/

/you

tu.b

e/G

4mpY

V5bZ

Js

To follow along in the user task, play with our invision link:

https://invis.io/DH9KIGDKW

http://www.youtube.com/watch?v=G4mpYV5bZJs

Future Aspirations

52

After conducting some user testing in San Francisco, my future aspiration

for Raido is to eventually add the LGBTI filter. San Francisco is very

diverse with a queer-friendly outlook. It would benefit my user

teters to display countries to avoid for queer travelers looking to go

abroad without getting persecuted.

To see future updates, check out my Behance:

www.behance.net/shu4n657f7

Tools Used & Resources

53

@@@@@

@@@

@@@

@@

@

@ = 10 Working Hours

Resources:

Google MapsiOS GUI Kit

Behance MocksSmart Traveler US

Smart Traveller AU

@@