shoya otaka in japan? - kimzemi.weebly.com

Why new technology and products diffusion is slowin Japan

- Multimethod analysis of PEST＋C (Culture) -

Tohoku university

Kim seminar

Team iBurigakko

Shoya Otaka

Shimpei Kusuno

Momoko Sato

Misato Shudo

Takuma Chida

Tomoki Nonomura

1

2SourceAccenture

AI Speaker Penetration (2017)

3

Mobile Payment Penetration (2016)

SourceJapan Credit Card Association

4SourceIMF

Smartphone Penetration (2016)

Why new technology and products diffusion is slow in Japan

5

6

7SourceJapan Credit Card Association


8SourceIMF


Agenda

-

httpcore-tecinfo

9

1 Literature Review

2 PEST analysis

3 C(Culture) analysis

4 Discussion

Agenda

-

httpcore-tecinfo

10

1 Literature Review

2 PEST analysis


4 Discussion

Development of innovation diffusion

1Literature Review 2PEST analysis 3C analysis 4Discussion

11

Diffusion theory by Rogers(Rogers1971)

Development of diffusion models

(Bass1969Kalish1985Defuantet al2005)

International comparison

(Telliset al2002Vanet al2003KataOuchi2015)

How do national culture

affect diffusion

viewpoint of external

environment is not enough

12

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

13

Agenda

1Literature Review

2 PEST analysis


4 Discussion

14

PEST analysis(Kotler2006 48)

PPolitics Factor

EEconomic Factor

SSociety Factor

TTechnology Factor


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16

Smartphone penetration(2009-2012)

Methodology of PEST analysis

Factors Representative

indexhypothesis

Political factor Policyrsquos effectiveness

Economic factor Nominal GDP per capita

Social factor Demography

Technological factor RampD expenditure per RampD

worker17


Political factor

18

Political factor

H1Policys

effectiveness

19

Comparison of policies

20

JAPAN KOREA

Number 4 12

Content Promote mainly

utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23

Smartphone penetration and GDP per capita

$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012

Japan(Nominal GDP per capita) Korea(Nominal GDP per capita) Japan Korea24

Nominal GDP per capita in Korea

was lower than Japanese one

Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28


Change rate of penetration by age from 2011 to 2012

0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s

Japan(Change rate) Korea(Change rate)

Change rate of 40rsquos and

50rsquos was high in Korea

29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30

Japanese penetration was lessthan Korea in all ages

Smartphone penetration by age(2012)

Social factor

31

Technological factor

32


H4RampD expenditure

per RampD worker

33

Smartphone penetration and RampD expenditure per RampD worker(2009-2012)

0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012

Japan(RampD expenditure per RampD worker) Korea(RampD expenditure per RampD worker)Japan(penetration) Korea(penetration)

34

RampD expenditure per RampD worker in

Korea was lower than Japanese one


35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39

Hofstede 6 indexies expresses

National culture quantitatively

By Hofstede Bond MichaelH and Misho

Culture


6 dimensions of Hofstede index

Power

distance

Uncertainty

avoidance

Short term

oriented

IndividualismMasculinity

Indulgence

40

41

Dimension Correlation

Power distance -018

Individualism -013

Masculinity -046

Uncertainty avoidance -045

Short-term oriented -036

Indulgence 025

Large negative correlation

What is masculinity

42

Social gender roles

are clearly distinct

Index Power distance

Individualism Masculinity Uncertainty avoidance

Short-term orientation

Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29

Hofstede index in Japan and Korea

43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45

Subjects of preliminary questionnaire survey

Subjects University student and graduate

nationality Japan

The number 67 Japanese

46

Purpose of preliminary questionnaire survey

AI speaker

Mobile payment

Masculinity

47

The results of preliminary questionnaire survey

48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence

on technology acceptance

Subjects of interview survey

50

Japan


Nationality Japan


1iterature Review 2PEST analysis 3C analysis 4Discussion

Purpose of interview survey

Masculinity

51


Example of Interview Survey

Do you want to buy AI

speakers

No because A

No because A

MAS

60

MAS

66852

Oh they have a common

Results of survey and researchSelf trust

Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53


Definition of 5 constructs

54

Self trustConcern at the time

of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs

derived from masculinity

Subjects of questionnaire survey

56


Subject Japan and Korea

The number 200 Japanese147 Korean

Purpose of questionnaire survey①

Masculinity average

57

Purpose of questionnaire survey②

Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology

AcceptanceMasculinity

58

The results of questionnaire survey①

Masculinity average

VS506 482

60

The results of questionnaire survey②

Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


The result of questionnaire survey③

61

Adoptive innovatieness

Creative innovatieness

28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness

TechnologyacceptanceMasculinity

Conclusion of C analysis

－

－

Negative correlationPositive influence

+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence


Academic implication ①

68


Academic implication ②

69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score

The other score of Hofstede indexes

These scores might be changed


70

Practical implication


71

Difficult



72

Effective


73

74

Dramatic technological changes


Thank you for listening

75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像

httpswwwchaku2jpcolumn846httpswwwgizmodojp201806apple-selfdriving-patenthtml

httpsmotohashi-yutacomentry20170527203104httpsbusinessecosystemunisyscojpsuper-smart-societyhttpsmobilelinemesupportiphone

httpswwwnagoyanzcomai-speakerhttpsglobal-marketing-labocom2017112810054httpswwwhakuhodocojpmarketingschoolspecialkotlerhtml

92

2SourceAccenture

AI Speaker Penetration (2017)

3



4SourceIMF



5

6



8SourceIMF


Agenda

-

httpcore-tecinfo

9

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

10

1 Literature Review

2 PEST analysis


4 Discussion



11







affect diffusion



12

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

13

Agenda

1Literature Review

2 PEST analysis


4 Discussion

14


PPolitics Factor

EEconomic Factor

SSociety Factor

TTechnology Factor


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

3



4SourceIMF



5

6



8SourceIMF


Agenda

-

httpcore-tecinfo

9

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

10

1 Literature Review

2 PEST analysis


4 Discussion



11







affect diffusion



12

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

13

Agenda

1Literature Review

2 PEST analysis


4 Discussion

14


PPolitics Factor

EEconomic Factor

SSociety Factor

TTechnology Factor


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

4SourceIMF



5

6



8SourceIMF


Agenda

-

httpcore-tecinfo

9

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

10

1 Literature Review

2 PEST analysis


4 Discussion



11







affect diffusion



12

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

13

Agenda

1Literature Review

2 PEST analysis


4 Discussion

14


PPolitics Factor

EEconomic Factor

SSociety Factor

TTechnology Factor


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


5

6



8SourceIMF


Agenda

-

httpcore-tecinfo

9

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

10

1 Literature Review

2 PEST analysis


4 Discussion



11







affect diffusion



12

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

13

Agenda

1Literature Review

2 PEST analysis


4 Discussion

14


PPolitics Factor

EEconomic Factor

SSociety Factor

TTechnology Factor


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

6



8SourceIMF


Agenda

-

httpcore-tecinfo

9

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

10

1 Literature Review

2 PEST analysis


4 Discussion



11







affect diffusion



12

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

13

Agenda

1Literature Review

2 PEST analysis


4 Discussion

14


PPolitics Factor

EEconomic Factor

SSociety Factor

TTechnology Factor


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92



8SourceIMF


Agenda

-

httpcore-tecinfo

9

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

10

1 Literature Review

2 PEST analysis


4 Discussion



11







affect diffusion



12

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

13

Agenda

1Literature Review

2 PEST analysis


4 Discussion

14


PPolitics Factor

EEconomic Factor

SSociety Factor

TTechnology Factor


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Agenda

-

httpcore-tecinfo

9

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

10

1 Literature Review

2 PEST analysis


4 Discussion



11







affect diffusion



12

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

13

Agenda

1Literature Review

2 PEST analysis


4 Discussion

14


PPolitics Factor

EEconomic Factor

SSociety Factor

TTechnology Factor


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Agenda

-

httpcore-tecinfo

10

1 Literature Review

2 PEST analysis


4 Discussion



11







affect diffusion



12

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

13

Agenda

1Literature Review

2 PEST analysis


4 Discussion

14


PPolitics Factor

EEconomic Factor

SSociety Factor

TTechnology Factor


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92



11







affect diffusion



12

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

13

Agenda

1Literature Review

2 PEST analysis


4 Discussion

14


PPolitics Factor

EEconomic Factor

SSociety Factor

TTechnology Factor


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

12

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

13

Agenda

1Literature Review

2 PEST analysis


4 Discussion

14


PPolitics Factor

EEconomic Factor

SSociety Factor

TTechnology Factor


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

13

Agenda

1Literature Review

2 PEST analysis


4 Discussion

14


PPolitics Factor

EEconomic Factor

SSociety Factor

TTechnology Factor


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

14


PPolitics Factor

EEconomic Factor

SSociety Factor

TTechnology Factor


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


15

2009-2012

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea16




indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92



indexhypothesis





worker17


Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Political factor

18

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Political factor

H1Policys

effectiveness

19


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


20

JAPAN KOREA

Number 4 12


utilization of ICT

Promote diffusion

of smartphone

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Political factor

21

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Economic factor

22

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Economic factor

H2Nominal

GDP per capita

23


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


$-

$1000000

$2000000

$3000000

$4000000

$5000000

$6000000

0

10

20

30

40

50

60

70

80

90

2009 2010 2011 2012




Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Economic factor

25

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Social factor

26

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Social factor

H3Demography

27

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

0

10

20

30

40

50

60

70

80

2009 2010 2011 2012

Japan Korea

Korean penetration

grew rapidly

28



0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


0

50

100

150

200

250

300

350

400

13-19 20s 30s 40s 50s




29

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

0

20

40

60

80

100

10s 20s 30s 40s 50s

Japan Korea 30



Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Social factor

31


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


32


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


H4RampD expenditure

per RampD worker

33


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


0

5

10

15

20

25

30

0

10

20

30

40

50

60

70

80

90

100

2009 2010 2011 2012


34




35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


35

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

36

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Agenda

-

httpcore-tecinfo

37

1 Literature Review

2 PEST analysis


4 Discussion

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Agenda

-

httpcore-tecinfo

38

1 Literature Review

2 PEST analysis


4 Discussion

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

39




Culture



Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


Power

distance

Uncertainty

avoidance

Short term

oriented


Indulgence

40

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

41


Power distance -018

Individualism -013

Masculinity -046



Indulgence 025


What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

What is masculinity

42

Social gender roles





Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92




Indulgence

Japan 54 46 95 92 88 42

Korea 60 18 39 85 100 29


43

566 28 7 12 13

Big differences in

masculinity

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

44

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Analysis flow

Preliminary

questionnaire

survey

Interview

survey

Questionnaire

survey

45



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92



nationality Japan


46


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


AI speaker

Mobile payment

Masculinity

47


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


48

AI speaker

Mobile payment

Masculinity

Negative

influence

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

49

Masculinity has

negative influence



50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


50

Japan


Nationality Japan




Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


Masculinity

51




speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92



speakers

No because A

No because A

MAS

60

MAS

66852



Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


Self trust

Masculinity

Creative

innovativeness

Adoptive

innovativeness

Concern at the time

of product purchase

Intangible

consumption

53



54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


54


of product purchase

Intangible

consumption

Adoptive

Innovativeness

Creative

innovativeness

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Analysis flow

Preliminary

questionnaire

survey

Interview

surveyQuestionnaire

survey

55

Masculinity has

negative influence


5 constructs



56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


56





Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


Masculinity average

57


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology


58


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


Masculinity average

VS506 482

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

60


Self trust

Intangible

consumption

Concern at the time

of product purchase

Adoptive

innovativeness

Creative

innovativeness

New technology



61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


61



28 31

33 36

Low＜

＜

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Creative

innovativeness

Adoptive

innovativeness



－

－


+

+

Low

62

lt

The factors that

delay the

diffusion of new

technology in Japan

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

63

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

64

Agenda

1 Literature Review

2 PEST analysis


4 Discussion

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

Purpose of research

Why

PEST+C analysis

Purpose

of research


We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

We clarifiedhellip


66

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

We clarifiedhellip

67

Technology

acceptance

－

－

＋

＋

Adoptive

innovativeness

Creative

innovativeness

Negative influence



68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


68



69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


69

Masculinity (2018)

Masculinity (1983)

506 482

95 39

Change



Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


Masculinity score




70



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92



71

Difficult



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92



72

Effective


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


73

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

74




75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92


75

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

References

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

78

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

79

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

80

81

82

83

84

85

86

87

88

89

90

91

画像




92

81

82

83

84

85

86

87

88

89

90

91

画像




92

82

83

84

85

86

87

88

89

90

91

画像




92

83

84

85

86

87

88

89

90

91

画像




92

84

85

86

87

88

89

90

91

画像




92

85

86

87

88

89

90

91

画像




92

86

87

88

89

90

91

画像




92

87

88

89

90

91

画像




92

88

89

90

91

画像




92

89

90

91

画像




92

90

91

画像




92

91

画像




92

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