Importance of Socail Media Presence

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Why?

• Resumes do not appear on the internet

• Let the employers find you and come to you

• Provide the best first impression to the employer

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What?

• LinkedIn is the leading online professional directory of individuals and

companies

• 200M over 200+ Countries

• 77% Job Postings & 97% HR/Staffing Professionals use LinkedIn in their

Recruiting efforts

• High Visibility in Google Search

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What it is not?

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Build your professional brand• Display a professionally

appropriate photo• Headline• Summary (Concise, specific,

keyword-rich, typo-free)• Experience with details• Education• Skills and Endorsements• Projects • Volunteer Causes• Recommendations

Keep Updated!

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How to network• Create a customized message• Who you are• How do you know• Why you want to connect• Provide a reference person

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Sample LinkedIn connection requests• “I heard you speak last week at an event and had an idea about how I could

feature your content on my blog. Could I connect with you to send you a quick email about my idea?”

• “I am a fellow member of the ____ LinkedIn group and I saw your comments about ____. Id love to stay in touch so we can talk more about it.”

• “I was looking at your profile and I see you are a fellow alumni of ____ university. I also noticed we have some similar interests. Maybe we can chat sometime over drinks.”

• Samples: http://theundercoverrecruiter.com/what-write-your-linkedin-invites-templates/

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How to stand our from the crowd?

• General company & employee info

• Competitive knowledge

• Insider secret

• Ongoing Updates

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How to use LinkedIn to standout from the crowd?

• Connect with alumni

• Ongoing updates/buzz using Pulse

• Join and collaborate with the groups – show who you are!

• InsideOut - https://www.linkedin.com/groups/InsideOut-3911984?home=&gid=3911984&trk=my_groups-tile-grp

• University Industry Bridge of Sri Lanka -

https://www.linkedin.com/groups/University-Industry-Bridge-Sri-Lanka-4062919?home=&

gid=4062919&trk=my_groups-tile-grp

• We are CSE - https://www.linkedin.com/groups/We-are-CSE-6720764?home=&gid=6720764

• Network of University Students and Alumni of Sri Lankan Origin - https://www.linkedin.com/groups?

home=&gid=3828448&trk=my_groups-tile-grp

• Many other groups for technologies - https://www.linkedin.com/groups?gid=4588928&mostPopular=&trk=tyah&trkInfo=tarId

%3A1405264740695%2Ctas%3Asingle%20page%20application%2Cidx%3A1-1-1

13.04.2023 CONSULTING | OUTSOURCING | PRODUCT ENGINEERING 10

Thank You !