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Class Presentation 4
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What We did?March 3, 2016
• Created an Interview Briefing
• Tested Interview
• Landing Pages: A/B testing
• Lessons Learned
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InterviewsGoogle Forms
http://goo.gl/forms/2zPr5necXk
2-3 Min Questionnaire
Online & Walked-Through Responses
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Landing Pages: Lauchrockhttp://the-muffcakefactory.launchrock.com
http://themuffcakefactory.launchrock.com
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Lessons LearnedInterviews: Mostly Women, Everyone (so far) eats desserts, people do not care about organic foods here that much .
Offering a set: muffin with a tea for example. Customer Loyalty Card: ex. buy 10 muffins & get one for free or a discount of 10%
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Lessons LearnedLaunch Page: Still learning dynamics behind the set up.
Google Analytics
Prototyping plans:
Mini truck - Concept Truck
Muffin and Cupcake Trails
Research: See whether permitted to sell on campus to test product & for R&D.