Should You Write Your Headline First or Last?

Since time immemorial, a few questions have perplexed mankind:

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Which came first: the chicken or the egg?

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How many licks until the center of a Tootsie Pop?

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Should I write the headline to my article first or last?

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As a content marketer, you know that there’s been a lot written on why you should write your content first.

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But there’s also been an equal amount written arguing the opposite.

Whether you write your headline before or after writing the article depends on how you answer these questions:

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Do I know what I’m writing about?

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What’s my goal?•

Do I have a clear viewpoint yet?

When to write your headline first:•

If you have a general idea of your topic but don’t know what specifically to write about, then write the headline first. Writing the headline first will:–

Give you a clear vantage point or spin for your content

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Create a compelling topic for the post

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Help you manage time by brainstorming a topic and title

When to write your headline last:•

If you already know exactly what to write about, then write the content first. Then, you can craft a title that reflects and grabs attention for the content. Remember:–

It’s ok to write with a working title

–

Put your passion over the process–

Allow your content to stand on its own –

a headline is only

the gateway

•How do you craft a great headline?

Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf shareable content. We cater to SEO marketing agencies as well as small business, providing content marketing strategies applicable to many fields. Whether you need content for yourself or content for your clients, Content Equals Money is the insource

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