Should You Rent or Buy Should You Rent or Buy a Trade Show Booth?a Trade Show Booth?

Kristin Hovde Kristin Hovde

Smash Hit DisplaysSmash Hit Displays

Benefits of Trade ShowsBenefits of Trade Shows

If you are at the right trade show, you can If you are at the right trade show, you can promote your business directly to your promote your business directly to your target audience. target audience.

You will get the chance to meet other You will get the chance to meet other professionals who may turn into partners professionals who may turn into partners in the future. in the future.

You have 2 options: You have 2 options:

Rent trade show displaysRent trade show displays Buy brand new convention booths. Buy brand new convention booths.

Which one is right for you?Which one is right for you?

Reasons to Rent: Reasons to Rent:

If you have a tight budget, exhibit rentals If you have a tight budget, exhibit rentals allow you to have a high-end display allow you to have a high-end display system for a fraction of the cost. system for a fraction of the cost.

This is the more cost-effective choice if This is the more cost-effective choice if you only have one or two events to go to. you only have one or two events to go to.

You may like the look of one convention You may like the look of one convention booth, but want to test drive it first. booth, but want to test drive it first.

Reasons to Buy: Reasons to Buy:

It’s more cost efficient to buy a display system if It’s more cost efficient to buy a display system if you are planning on going to multiple trade you are planning on going to multiple trade shows. shows.

They can be customized anyway you want to They can be customized anyway you want to make you stand out. make you stand out.

The graphics can easily be interchanged for a The graphics can easily be interchanged for a new, fresh look from one show to the next.new, fresh look from one show to the next.

There are trade show exhibits available for every There are trade show exhibits available for every budget. budget.

Why You Should Go to Trade Why You Should Go to Trade ShowsShows

89% Go to Trade Shows to Stay Updated on 89% Go to Trade Shows to Stay Updated on

Industry Trends and DevelopmentsIndustry Trends and Developments 86% Said Trade Shows Help Their Company 86% Said Trade Shows Help Their Company

Make Buying DecisionsMake Buying Decisions 55% Said That Expositions are Needed for 55% Said That Expositions are Needed for

Personal Contact Personal Contact 35% Said They Provide the Required Ability to 35% Said They Provide the Required Ability to

See and Discuss a Service or Product See and Discuss a Service or Product 10% Said That Their Questions are Better 10% Said That Their Questions are Better

Answered when Visiting an Exhibit Answered when Visiting an Exhibit

Sources: Sources:

CEIRCEIR Corporate Meetings and IncentivesCorporate Meetings and Incentives

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