should we have tvstudio at detikcom?
DESCRIPTION
I used this presentation couple months ago on our internal meeting. At that time, I had to convince the board about how importance to have a TV Studio (the mini one), even though we are working on Indonesian online media industry (www.detik.com).TRANSCRIPT
Why should we have y
tvSTUDIO at
??
by: Donny B.U.Portal Publishing Manager
Because,
detikcom has vision as the
&online media leader
&e‐community
leader center
Because,
while “the song” might be the same
the way it delivereddeliveredis important!
Because,b 2 0web 2.0 is coming to town…
people like& people like
to share!&
expensivedetikstudio is expensive and useless *
* if we fail to aim the right mission
We should aim our m‐i‐s‐s‐i‐o‐ncarefully!
community building
t tcontent enrichment
business opportunitybusiness opportunity
Community Building
“don’t let the sofa empt ”“don’t let the sofa empty”
communityvideo interview
“3 Minutes @ detikcom”
the more communities we serve, the more traffics we get…
Content Enrichment
product i
“lights, camera, action!”
i i
product reviewand
unboxing it l citizenanchorsunboxing ritual
Business Opportunity
production houseproduction housepremium(sponsored)
Ne sclips
(sponsored) product review
Newsclipssponsor package
tvSTUDIO at
get traffics
re en es
get traffics
get revenues