shorts brewing company
DESCRIPTION
Shorts Brewing Company: A Plentiful Promotional PlanTRANSCRIPT
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Joe Short
Short’s Brewing Company Bellaire, Michigan
The Plentiful Promotional Plan Jillian Emerson ADV 492
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PASSION
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Pilgrimage
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Proposed ProcessFirst Phase
Creating Buzz & Word Of Mouth
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Posting UpPhase Two:• Checking-In
Restaurants & Bars : Shorts on TapGrocery Stores
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The Pint Size Contest
LaunchSocial MediaPR
Submission Ends
Phase 3
EndsOnline
Fair & Finals
Voting Ends
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The Upper Hand
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Performance
Interaction Increase followings through social media Attendance at Fair
Sales Volumes Winning
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Purposed $
Grand Prize• 1st Place: Sandwich & Beer - $500
Over-Time for employees• Social Media – 2 employees• Help for the event – 5 employees
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The Promising Proven – Ground-Breaking :
Short’s Brewing Company