shortened adv492 presentation

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Surviving in the Blogosphere: A Guide to Successful Blogging Elena Berry ADV 492 Presentation 12/05/2009

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My shortened version of the ADV 492 Presentation on blogging

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Page 1: Shortened Adv492 Presentation

Surviving in the Blogosphere: A Guide to Successful

Blogging

Elena Berry

ADV 492 Presentation

12/05/2009

Page 2: Shortened Adv492 Presentation

Introduction One of the most popular forms of social

media – Commentary – Events – Graphics/Video

Blog Types

Personal–

Corporate–

Genre (Political, Celebrity)–

Page 3: Shortened Adv492 Presentation

Blogging Tools

Blogging Hosts

Page 4: Shortened Adv492 Presentation

Blogging Topics

• Pick something interesting and unique– Who is your Audience?– Research your target consumer/clients– What does Your reader want or need?

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Content Headline

– Catchy– Unique

• Make them want more

• Headline=Teaser

Body •Start strong •active, “friendly” words•Use bullet points and italics

•Use Short lists for key points•Bold paragraph headers

Visuals

• Make it look good!

• Keep your audience in mind

• Doesn’t have to be over the top

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Visibility

Keywords • Unique, specific (Adwords)

– Bad Keyword: Music– Good Keyword: MP3 Downloadable

Music• represent your blog theme• Link often!

SEO•Cross-linking •Link-farming