shortened adv492 presentation
DESCRIPTION
My shortened version of the ADV 492 Presentation on bloggingTRANSCRIPT
Surviving in the Blogosphere: A Guide to Successful
Blogging
Elena Berry
ADV 492 Presentation
12/05/2009
Introduction One of the most popular forms of social
media – Commentary – Events – Graphics/Video
Blog Types
Personal–
Corporate–
Genre (Political, Celebrity)–
Blogging Tools
Blogging Hosts
Blogging Topics
• Pick something interesting and unique– Who is your Audience?– Research your target consumer/clients– What does Your reader want or need?
Content Headline
– Catchy– Unique
• Make them want more
• Headline=Teaser
Body •Start strong •active, “friendly” words•Use bullet points and italics
•Use Short lists for key points•Bold paragraph headers
Visuals
• Make it look good!
• Keep your audience in mind
• Doesn’t have to be over the top
Visibility
Keywords • Unique, specific (Adwords)
– Bad Keyword: Music– Good Keyword: MP3 Downloadable
Music• represent your blog theme• Link often!
SEO•Cross-linking •Link-farming