Short Introduction to DRAFTFCB MOSCOW

About DRAFTFCB Network

DRAFTFCB Foundation

Marriage of the BTL Network Draft and the Creative Network FCB in 2006

Union of Accountability + Creativity

Return on Ideas

Draftfcb is a new breed of agency — the first global, behavior-based, holistic marketing communications organization operating against a single P&L, one which believes there is no way to separate creativity and accountability.

Our Guiding Principles

( )In the too much information age the window of opportunity remains open for an average of 6.5 seconds

Our research, with over 1,000 consumers, shows that they will give us an average of only 6.5 seconds to lean into and engage with a brand message. It’s a brief window of opportunity, and we may not get a second chance, so we have to make it count.

How We Got There

Delivering the 6.5 Seconds That Matter drives our structure and our culture. There is no time to waste. No way to separate creativity from accountability. We all have a common focus, working in unison around a core strategy to bring to life the 6.5 Seconds that Matter to the consumer. This requires people who are insightful and enterprising. People who share the ultimate objective of delivering engaging creative work that gives our clients a Return on IdeasSM, all powered by creating communications that truly matter to the consumer.

How We Work and What We Deliver

Our capabilities include, but are not limited to, advertising, branding, strategic planning, CRM, data strategy and analytics, digital, direct, experiential, event/sponsorship, media planning, multicultural, retail, promotion, and DTC and professional healthcare communications.

Capabilities

Global

160 Offices /92 Countries /9000+ Employees /

Draftfcb is led by Executive Chairman Howard Draft, CEO and President Laurence Boschetto, Vice Chairman and Worldwide Chief Creative Officer Jonathan Harries and Chief Financial Officer Neil Miller.

People

We work with more than 100 companies in the Global Fortune 500. Some of our major clients include:

Clients

About DRAFTFCB Moscow

Year of foundation:

>1994

Holding:

>A part of “Media Arts” communication holding, one of TOP10 key players in the Russian market

Staff:

>50 talents

Points of pride:

>one of the most rewarded agencies for campaigns efficiency

>Agency leads all marketing activities of Sochi2014

>The 1st office in the world to do local creative for Beiersdorf

Beauty and Health House and Home

Food & Soft Drinks

automobile finance

Transport & tourism social projectsBusiness services

DRAFTFCB Moscow Work Experience: 2008-2010

We build strong brands through the integrated marketing & communication disciplines

OOH

POSM

TV

BTL

Digital

TV

Direct MarketingPrint & OOH

City branding Digital

Special events (B2B)Special events (B2С)

OOH

POSM

TV

Motivation program of sales personnel

DigitalBranding

Creative Highlights

Cordiant

Headline: Born grip with road

Aeroflot

MDM Bank

Headline: Went tied up with a search of trustful deposits?

NIVEA

Headline: Star hour of your beauty

Estrella

Headline: Try new sly taste. Chanterelles in sour cream

Leroy Merlin

Headline: We don’t have anything unnecessary in our prices

National Cable Systems

Headline: Why to have less? Use your TV on 100%

National Cable Systems

Headline: Why to have less? Use your TV on 100%

We see some of our TVCs, please, visit our Youtube channel http://www.youtube.com/draftfcbrussia

Thank you.