Shopper marketing & communication roadmap

25-1-2012 1presentatie Kulma Breda

2

The path to purchase ( Cross channel orientation )

presentatie Kulma Breda25-1-2012

3

Shopper senses

presentatie Kulma Breda25-1-2012

4

Shopper journey, mindset & behavior

presentatie Kulma Breda25-1-2012

5

Shopper journey & message

presentatie Kulma Breda25-1-2012

6

Shopper communication roadmap ( Brand manufacturer )

1. Proposition & concepting !

2. M & C Objectives

3.Formula & strategy

4.To store & in store Media mix

5. Medium & tactics

6. Medium & final design

7. Medium & excecution

8. Results & evaluation

presentatie Kulma Breda25-1-2012

7

Shopper communicatie roadmap ( Retailer )

1. Brand, formula and strategy!

2. M & C objectives

3.Proposition and concepting

4.To store & in store Media mix

5. Medium & tactics

6. Medium & final design

7. Medium & excecution

8. Results & evaluation

presentatie Kulma Breda25-1-2012

4. To store & instore media mix

18-04-23 8

1. Out door 2. Store design / Layout etc.3. Team4. Sense media5. New media6. Product presentation / VM7. Packaging8. Shelf & presentation materials9. Display10. Promotion11. Sign & pricing12. Brochure,leaflet etc.