shopnscan- marketing plan
TRANSCRIPT
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ShopnScan
FINAL PROJECT:
MARKETING PLAN
Skip The Line
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Marketing plan
Situation
analysis
Goal
StrategyTactics
Implementation
Executive
summary
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Executive
Summary
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Problem
Recognition (1/2)
Large queues at the
billing counters in all
the retail stores
wastes a lot of time
and energy of the
customers.
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What is
“ShopnScan”? (2/2)
“ShopnScan” is an application that lets you
avoid the long queues.
The app scans the barcode of the product
that customer wish to buy and provide
instant checkout with linked payment
methods.
Enables the user a good shopping experience
without loosing the time at billing counters.
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Situation
Analysis
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Overview of the Market (1/2) Indian retail industry accounts for 10 percent of
the countries Gross Domestic Product (GDP).
The household expenditure rate is growing at a
faster rate than developed countries indicating
the higher growth potential rate for the retail
industry.
The Indian retail market is expected to be
US$600 billion.
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Working professionals
Tech-savvy peopleBaby boomers
Shopaholics
(2/2)
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Goal
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November
2016
App launch
January
20175,000+
users
April 201710,000+
users July 2017
50,000+
users
1st fiscal
year100,000+
users
2nd fiscal
year 200,000+
users
Number of Users
(1/2)
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Conversion
Rate (2/2)
At least 10
percent
10,000+ premium
members at the end
of 1st fiscal year.
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Strategy
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Target
Markets (1/1)
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Customers need
Quick shopping
Less time & energy
waste at billing counters
Cashless shopping
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Collaborators
Retail stores
Payment
gateways
Sales
executives of
the companies
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Stop&Shop is a chain of
supermarkets. It launched its
Scan it! App which is the only
competing android app in this
space with over 400,000
installs on Google Play Store.
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Points of Parity
Turn your mobile device
into a bar-code scanner
and avoid larger queues
at the billing counters.
Faster checkouts and
payment gateway.
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Points of Difference
“Stop&Shop Scan it!” can
be used only in stop &
shop retail stores whereas
“ShopnScan” will have a
collaboration with
different retail stores.
More user friendly.
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Tactics
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Product (1/5)Free features
5 transactions in a month
through this app.
Easy payment options.
Tutorial regarding ‘how to
use the app.’
Customer support.
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ProductPremium features
Unlimited transactions.
Notification when a retail store is
added to the app.
Discount on limited products with
collaboration with the retailers.
Adding your own retail stores to
the app.
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Brand (2/5)We will position our app in the minds
of the consumers as “pleasant
shopping experience.”
“When you have ShopnScan, you will
never have to wait in the long queues.”
The tagline of the brand can be “Skip
the Line.”
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Pricing (3/5)
The pricing for premium membership:-
Package 1- Monthly basis : $6.99
Package 2- Quarterly basis : $15.99
Package 3- Yearly basis : $59.99
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Social media
Word-of-mouthBlogs
Salesperson at
retail stores
(4/5)
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Distribution (5/5)
ShopnScan
website
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Implementation
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Organization Structure (1/2)
CEO
Director
Services
Director
Engineering
Director
Sales
Content and
consulting team
Design and
technical teamMarketing
team
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Process &
Scheduling (2/2)
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Phase 1
App testing and
official launch
Phase 2
Pitching to the clients, building
networks, collaborating with the
stakeholders
Phase 3
Customer
feedbacks
Phase 4
Maintain financial levels of
performance and records
Phase 5
Strategic
management
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Created by Shashank Srivastava, IET Lucknow , during a
marketing internship under the guidance of Prof. Sameer
Mathur, IIM Lucknow.