shoot2share - hotel review
TRANSCRIPT
“Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It's in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.”
WTM London 2015 Comments from Google UK Sales Director Dr. Bernd Fauser on video:
• Some of the top reasons people watch videos online are travel related – 27% to relax and escape, 45% to be entertained and inspired, 14% to pursue a hobby.
• Almost 50% of travellers use online video in some shape or form before deciding where to go on holiday.
• Attendees also heard how consumers are using video to make critical trip purchasing decisions – 65% when they are thinking about taking a trip, 67% when choosing a destination, 67% when looking for ideas for activities, 63% when deciding on accommodation and 26% when deciding which website to book on.
• Video plays a vital role for brands because most consumers are undecided about what companies to book with and find it hard to differentiate between them.
Video is exploding on digital platforms & social media
Creating and sharing digital video is easy……or so they say!
First you need to create a storyboard for your video, prepare a shot list and then get a film crew together.
Once you’ve filmed, you need to do some digital editing - which can be a bit more complicated than initially thought!
Once you’re finished editing, you then need to export your video in the correct formats to share across social media platforms.
There are loads of filming & editing apps available, but they don’t cover the full process.
All a bit too complicated????
What if there was a much easier way to shoot and share video, using only your smartphone?
Shoot2ShareShoot2Share is a guided video creation, automated editing and publishing app, which enables users to very easily create videos using pre-formatted storyboards and to publish directly to a YouTube Channel, share via social media platforms or via an email link, all from their mobile phone. Shoot2Share offers brands the opportunity to create their own videos and to capitalise on influencer marketing and user generated content by making it easy for users to create and share videos.
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GETTING STARTED
• Download the free app from the African App Store
• Launch the app
• You’re ready to go…..
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HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot #1
Shot #2
Shot #3
Shot #4
Shot #5
Shot #6
Shots can be selected, deselected or can be locked
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot list can be rearranged before or after shooting by dragging them into a new
position
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record When ready, touch ‘Record’ to start
IntroductionIntroduce yourself in front of the hotel and tell us about the location of the hotel. What’s your first impressions?
SHOT #01 - Touch the screen to start
Camera is activated with shooting controls
Introduction
Introduce yourself in front of the hotel and tell us about the location of the hotel. What’s your first impressions?
Fix focus
Switch camera
Fix exposure
Import from camera roll
Switch light on
Record
Shooting tools
Production values can be enhanced by using a smartphone autocue app, using a wide angle clip-on lens for interiors, lapel microphone for narration and a stabilising gimbal for smooth shots.
After filming the first shot
Discard and reshoot
Save shot
Preview
Trim
Trim top and tail of the shot & saveSave after trimming
Preview
Trim top Trim tail
SHOT #02 - after saving shot #01
Lobby, bar & restaurantDoes the hotel have a nice lobby, bar or restaurant?
Tell us about the decor and atmosphere.
SHOT #03
The roomShow us the room you’re in.Do a pan shot of the room.
COMPLETE THE SHOT LIST
SHOT #04 Bathroom…..What’s the bathroom like? Show us the shower and /or the bath.
SHOT #05 The view……How about the view, is it any good?
SHOT #06 Special features 1…..Are there any special features in the room? A iPhone dock or minibar?
SHOT #07 Special features 2……Is there a swimming pool, spa or rooftop bar? Any other unique features?
SHOT #08 Conclusion…….Happy or crappy? Share your thoughts about the hotel. What was the service like? Would you recommend it?
FINAL PREVIEW & SUBMIT
Hotel Review
AUTOMATED EDIT & ENCODING PROCESS
IntroductionLobby, bar &
restaurant
The room Bathroom
The view Conclusion
The app automatically adds animated, branded billboards top and tail with music, together with title slides between each shot and edits it all together.
Hotel Review
YouTube EDITORVideos created with Shoot2Share are automatically published to a YouTube channel. YouTube provides various free and simple to use post-production tools to further enhance videos which is all done within YouTube. Once the enhancements are done, you simply re-published and the original video is replaced. These tools include:
Edit: Trim, cut, rotate, combine multiple videos and add images Stabilise: Smoothen out wobbly filming Soundtrack: Add music from a library of free approved tracks Volume: Balance the audio levels of each clip in your video Customise: Colour correct, grade & add filters Text: Add titles and overlay text on videos Slow Motion: Modify the speed at which a video plays Thumbnail: Customise to a branded image Branded Watermark: Add your logo to a corner of your video
LOCKED CHANNELS & APPROVALS
• Channels can be locked to restrict access for filming
• After selecting the channel, a pin code will be required to unlock the channel to start filming
• Videos can also be made private and only be made public after being approved
HOTEL REVIEW
OTHER APPLICATIONS• Airline Reviews • Restaurant Reviews • DIY Tips • Property Sales & Rental • Research • Product Reviews • Technology Tips & Tricks • Recipes • Recruitment • Travel Reviews • Make-Up Tips • Financial Advice • Events & Activations
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• Wine & Food Pairing • Money Minute • Accident Report • Sports Training • Education • Entertainment Reviews • News Reporting • Cocktail Creations • How to videos • AirBnB Reviews • Fashion Tips • Business Profiles • Video CV
• Video Casting • Dating Profile • Comedy Clips • Exercise Videos • Cleaning Tips • Daily Diary • Video Blogs • Entrepreneur Pitches • Video Newsletter • Announcements • Careers • Motivational Messages • & many, many more……
TX!
We’re sure you’re super keen to get started so please give us a shout and we’ll get you shooting and sharing in no time!
Stanley Edwards Mobile: 082 458 3356 Email: [email protected]
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