Shoe SkinsBusiness Model Evaluation –

Expenditure SideBristol, Cuozzo, Holz, Lyman,

Patibandla, Sexton

Strategic Resources

• Core Competencies• Strategic Assets• Core Processes/Systems• Structure• Culture

Strategic Resources – Core Competencies

• Identify trends and create “eye-popping” designs.

• Cultivate a customer community that is passionate about shoe skins.

• Operate a rapid “design to doormat” development cycle. (e.g. Zara)

• Excel at customer service/sales.

Strategic Resources – Strategic Assets

• Online presence.• IP, patent for our skins/shoe system.• Retail placement (Kiosks, POS Displays)

Strategic Resources – Core Processes/Systems

• Develop high quality “design by kids” design and manufacturing process.

• Marketing research on latest trends.• Highly targeted marketing campaigns. (Viral,

where kids shop/hang out)• Managing supplier/partner relationships– Manufacturing of skins, shoes other physical

items.• Building the community and customer

service / support (web site, communities, sales, etc.)

Strategic Resources – Structure

• How the elements of the firm interrelate.– Flat structure or Hierarchy…– How the functions interrelate. Lean and mean organization Implement “just in time” Trend identification and dissemination

Strategic Resources – Culture

• The values the firm is passionate about.– Passion for Kids needs…it’s about the customer.– Childlike exuberance and fun– Innovation and design is our specialty– Teamwork…– People who love to have fun and play games– Love self-expression / individuality

Value Network – Suppliers• Shoe manufacturing

(outsourced)• Skin material

manufacturing (outsourced)

• Logistics (supply chain, shipping)

• Legal

Value Network – Partners• Third-party designers

(kids and professionals)• Boutique shops / shoe

retailers (sales channel partner)

• School groups to push skins. Fitness clubs that offer kids programs.

• Advertisers to get into strategic media markets.

Value Network – Coalitions

• Trade associations• Local

communities• Networking• Visibility• Find potential

business allies

Configurations

Business Boundaries

RETAIN INTERNALLY• Research• Design services• Marketing• Strategy

OUTSOURCE• Shoe manufacturing• Skin manufacturing• Legal services• Shipping (USPS)