shiraz final ppt
TRANSCRIPT
Service Sector ManagementTourism Industry
7 P’s ofService Marketing Mix
andUnique Selling
Propositionof
Thomas Cook
Presented by
Shiraz Kazmi M-3020Hemant Sarang M-3044Ajay Shelar M-3049Harshad Sawant M-3059Asghar Zaidi M-3060
Contents Introduction. Product. Price. Promotion. Place. People. Process. Physical Evidence. Customer service commitments. Conclusion.
Asghar ZaidiM-3060
Introduction
History of Thomas cook
Travel And Financial Service Company.
Leicester to Loughborough.
Business In India.
Marketing mix (7P’s)
PRODUCT
PROMOTION
PLACE
TARGET MARKET
PRICE
PEOPLE
PROCESSPHYSICAL EVIDENCE
THE EXTENDED
MARKETING MIX
Product
Group Escorted Tours
Customize your Package
Cruises
Foreign Exchange for Leisure Travel
Popular packages(products) in India
Royal Rajasthan
Captivating Kerala
Golden Triangle
Wonders of Himachal
Southern Splendor
Hemant SarangM – 3044
Price and Promotion
USP OF THOMAS COOK
\
• World class service.• Tie-ups with 5 star hotels and
cruises.
Cont……
• Only toursim co.with
self owned flights.
• Only tourism co.which
provides fnancial services
Price
If we can't beat it, you get it for free!
Affordable prices.
Promotion
Thomas cook wings scholars
Sea race competition
Thomas Cook extends football sponsorship
Cont……
Thomas Cook becomes 2012 London Olympic Games sponsor
Thomas Cook Indian Golf League announced
Thomas Cook is the Official Travel Partner for the Mumbai Indians
Its Promotional Tour Packages
Easter Island Excursion.
Divine Maldives.
Holland Unveiled.
Sentosa Sunset.
Discover Solomon Islands.
Ajay ShelarM-3049
Place & People
It is very important.
Accessibility and availability from an important base for location of service premises.
In India it has the largest network of branches .
Place
It also has a vast presence in Mauritius & in Sri Lanka.
Thomas Cook (India) Ltd Thomas Cook Building, Fort, Dr D N Road, Mumbai-01.
Thomas Cook India Ltd – 2nd Floor, Kakad Chambers, Worli, Mumbai-18.
Cont…
People Includes guides, staff, sales staff.
Madhavan Menon-MD Rakshit Desai Executive Director.
Mr. Hoshang S. Billimoria- Non-Executive Independent Director Mr.Ramesh Savoor- Non-Executive Independent Director Mr. Krishnan Ramachandran- Non-Executive Independent Director Mr.Vinayak Purohit- Executive Director – Finance Mr, A. V. Raieade -Non-Executive Independent Director
Reception employees
Cont……
Airhostesses
Especially for BMS
If you would like to work with THOMAS COOK , please send in your CV to them on [email protected] and their Human Resources team will contact you.
If you require any further information on Human Resources please contact them on [email protected]
Harshad SawantM 3059
Process & Physical Evidence
Process Of
1. Provision of
2. Preparation of Itinerary
3. Liaison with Service Providers
4. Planning & Costing Tours
5. Provision of Foreign Currency & Insurance
Enjoy the Tour
Physical Evidences of
1. Transport Management
2. Airline Catalogue
3. VIP Treatment
4. Hotel
5. In-flight Meals
Shiraz KazmiM-3020
MICE
OF THOMAS COOK
What is MICE ? - Meetings, Incentives, Conferences & Exhibitions
Meetings & conferences at exotic locations
Incentive travel
“THOMAS COOK have successfully handled several groups of over 300 Packages in the year 2008. A specialised quality control department is there in THOMAS COOK that ensure smooth delivery of services at every stage.”
Experience
Customer Focus/Customer Centric/Exceptional Service
Dependable
Reservoir of Knowledge
Value for Money/Cost Effective
Product Innovation
Wide Reach
One Stop Shop for MICE needs/Integrated travel services
Work with Play
AWARDS ACHIEVED BY THOMAS COOK FOR ITS SERVICE
Best Travel Agency Award 2004 given by TTG Asia - Part of Pacific Asia Travel Association (PATA) for the 5th year in succession.
The Golden Peacock Award for Corporate Governance, for the second time in a row. The Criteria for this award are transparency& excellence in conducting business,
The National Tourism Award for 2001-2002 & 2002-2003, winning the second rank in category 1 for the company that achieved the highest foreign exchange earnings from Ministry of Tourism.
National Tourism Award - Best MICE Operator 2006-07 The Association of Business Communications of India (ABCI) where the company
won the first prize for its website - www.thomascook.co.in Awarded "The Best Outbound & Inbound Tour Operator of the Year" award at the
Hospitality India Awards 2006 hosted by Hospitality India. Recipient of the prestigious Government of India Ministry of Tourism award for
"Excellence in Conference Tourism" Best Travel Agency - India for the year 2008 by TTG Asia - Part of Pacific Asia
Travel Association (PATA) Best Tour Operator by CNBC Awaaz in 2008
CONCLUSIONSTOP POLLUTIONGO GREEN !!!!!!
THANK YOU