the new face of sustainable innovation in the age of social media

Shifting Sands

Greg Matthews| May 2010@chimoose

The Social EcosystemBusiness CollaborationSocial Networks & Better Health

a grassroots approach

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Who is Humana

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The Social Ecosystem

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be a vacuum

be a padawan

try stuffbe 2.0

Photo by stevesheriwhttp://www.flickr.com/photos/8177037@N06/2468783470/

turning a battleship

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frameworkUnderstand

Explore

Utilize

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Control Reality1

– Bottom up groundswell and top down control colliding

Information Security2

– Malware attacks rise with social media use at work

Workforce Culture3

– Labor Intensive, Highly Involved, Non-Standardized

Intellectual Property4

– Who owns ideas and contacts, employer or employee?

New demands

1 Douglas Pollei, VP of Internet Strategy and Corporate Development for IKANO Communications Inc.

2 MarketWatch

3 Jim Cuene, Director, Interactive, General Mills

4 Warwick Ashford, Computer Weekly

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HR• Capacity Building• Acquisition and

Retention of Talent• Associate

Experience• Performance

Management

IT• Security• Access• Development

Marketing• Conversation• Brand

Management

Law• Intellectual

Property• Compliance• Media Law• Liability and

Indemnity

new corporate focus

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fundamentalsAuthenticity

Active Listening

Going Where They Are

Personal Voice

Learning Through Action

Sharing - Open Source

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the town square

Business Collaboration

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departments

customer service

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Social tools

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Fishtanksocial platforms

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networks and video

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expert networks

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CrumpleItUp Innovation NetworkLinkedIn Group

Innovation PrototypingLinkedIn group

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Twitter.com/

bikesharing

crumpleitup

humanagames

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Widgets

Over 5 million views

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CrumpleItUp.com freewheelin

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freewheelinphoto gallery

innovation centerphoto gallery

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Freewheelin | fan page humana games | fan page

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social networks and health

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healthy communities

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social gaming

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social gaming II

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mobile

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active communities

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care networks

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Greg Matthews | Humana’s Innovation Center | http://CrumpleItUp.com | Twitter: @chimoose