shift. what next for brands (media city)
TRANSCRIPT
Classic Brands
Conspicuous Offering
Past Glories
Corporate Behaviour
Appear Authentic
Myth
Service Image
Savvy Offering
Defining the Future
Human Values
Prove Authentic
Truth & Transparency
Be Useful
Modern Brands
Act Big & Global Act Small & Local
Classic Brands
Conspicuous Offering
Past & Present Glories
Corporate Behaviour
Appear Authentic
Myth
Service Image
Savvy Offering
Defining the Future
Human Values
Prove Authentic
Truth & Transparency
Be Useful
Modern Brands
Act Big & Global Act Small & Local