shift measures for communication and valorisation of the project
DESCRIPTION
Communciation frame for EU project SHIFT, co-finance by MEDwww.shiftmed.euTRANSCRIPT
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Measures for Information, Publicity and Valorisatio n of the project
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
11
MEASURES FOR INFORMATION, PUBLICITY AND VALORISATION OF THE PROJECT
MEASURES FOR INFORMATION, PUBLICITY AND VALORISATION OF THE PROJECT
Gustavo MartinieHead Transport Tourismand CommunicationFCVRE
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
Outline:
1. Description of the strategy of capitalisation and utilisation of the
results of the project
2. Description of the communication plan of the proj ect
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
3. FCVRE Communications Strategy
1. Strengthening dissemination through internet
2. Using Brussels location to amplify dissemination
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
1- Component: Communication
LP+
P1
P2
P3
P4
LP+
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+FCVRE
P4
P5
P6
P n+1
+FCVRE
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Measures for Information, Publicity and Valorisatio n of the project
LP+
P1
P2
P3
P4
- Integrated Communication Plan
- Comm coordination
- Project visual identity
- Website design
1- Component: Communication
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+FCVRE
P4
P5
P6
P n+1
- Website design
- Communication packs
- Promotional material design
- Promotion at EU level
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Measures for Information, Publicity and Valorisatio n of the project
LP+
P1
P2
P3
P4
- Local Comm plan and strategy
- Local target beneficiaries
- Local press pack
- Customization & production of
1- Component: Communication
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+FCVRE
P4
P5
P6
P n+1
materials
- Local information seminars
- Web communication
- Quarterly reports
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Measures for Information, Publicity and Valorisatio n of the project
LP+
P1
P2
P3
P4
1- Component: Communication
�Ensure a coordinated approachto maximise effect
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+FCVRE
P4
P5
P6
P n+1
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Measures for Information, Publicity and Valorisatio n of the project
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
![Page 8: Shift measures for communication and valorisation of the project](https://reader034.vdocuments.mx/reader034/viewer/2022052622/558d3fbcd8b42aa44f8b469b/html5/thumbnails/8.jpg)
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
�Communicate results to widest possible target audience
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
�Communicate results to widest possible target audience
�Target specific strategies for cultural heritage hubs at local and EU levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the project
2- Some communication activities to be included
�Project identity conceptualization
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the project
�Project identity conceptualization
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
![Page 12: Shift measures for communication and valorisation of the project](https://reader034.vdocuments.mx/reader034/viewer/2022052622/558d3fbcd8b42aa44f8b469b/html5/thumbnails/12.jpg)
Measures for Information, Publicity and Valorisatio n of the project
2- Some communication activities to be included
�Web site
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
����Project participation in relevant EU/MED events
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
���� Media Communication Packs
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
����Selective messages through comprehensive databases
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Comprehensive databases
+ than 2500 contacts
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
���� Search engines
2- Some communication activities to be included
Strengthening
dissemination through
internet
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
���� Wikipedia articles
2- Some communication activities to be included
Strengthening
dissemination through
internet
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
���� Digital signatures
2- Some communication activities to be included
Strengthening
dissemination through
internet
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+ 850 daily messages
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Measures for Information, Publicity and Valorisatio n of the project
����both EU and local levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
�Develop press/media strategy to targeted beneficiaries
����both EU and local levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
����Produce leaflets and/or brochures
����both EU and local levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
����Hold local information seminars
����both EU and local levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
����Banner exchange with organizations of interest
����both EU and local levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
���� e-News
����both EU and local levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the project
LP+
P1
P2
P3
P4
3- Maximising effects
�Ensure a coordinated approachto maximise effect
�Using Brussels location to amplify dissemination
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+FCVRE
P4
P5
P6
P n+1
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Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
� Promote outputs and results through a joint Conference at EU level
3- Maximising effects
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
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Measures for Information, Publicity and Valorisatio n of the project
�Using Brussels location to amplify dissemination
LP+
P1
P2
P3
P4
� European Institutions
� 268 Regional offices
� Representations to the EU +1200
3- Maximising effects
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+FCVRE
P4
P5
P6
P n+1
� Embassies
� Media
� Universities
+1200accredited journalists
+268regional offices
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Measures for Information, Publicity and Valorisatio n of the project
P1
P2
P3
P4+1200
Project presentation
target:
- European conferences
�Using Brussels location to amplify dissemination
3- Maximising effects
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
P4
P5
P6
P n+1
+1200accredited journalists
+268regional offices
- European regional & local authorities
- European experts
- MEP’s
- Related collectives
- CoR, EESC
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Measures for Information, Publicity and Valorisatio n of the project
Thank you for your attention
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Gustavo MartinieHead Transport Tourismand CommunicationFCVRE