shift happens ppt
DESCRIPTION
Social media presentation for joint conference of Newspaper Association of america and American Society of newspaper EditorsTRANSCRIPT
Four years ago on April 20, 2004NAA - ASNE Convention Washington, D.C.
2004
President Bush greets publishers and editors as “members of the Politburo.”
Sen. Hillary Clinton says she’s not considering a run for president.
I warn that newspapers are steering into an iceberg.
You can’t make this stuff up.
Shift happens.
The 2008 Capital Conference Learning Lab on social media
the precipitous the precipitous momentmoment
Newseum opens: 500 years of news @ about $1 million per year
““Few believe that Few believe that newspapers in newspapers in their current their current printed form will printed form will survive. survive.
Newspaper Newspaper companies are companies are losing advertisers, losing advertisers, readers, market readers, market value, and, in value, and, in some cases, their some cases, their sense of mission sense of mission at a pace that at a pace that would have been would have been barely imaginable barely imaginable just four years just four years ago.”ago.”
ERIC ALTERMAN, The New YorkerMarch 31, 2008
I’M INDENIAL
“I know I asked for ice, but this is
ridiculous.”-- John Jacob Astor at the bar of the Titanic
WHAT’S WHAT’S NEXTNEXT
v.2004v.2004
37
1994: Connected
1996: Discoverable
1997: Transactionable
2003: Distributed
Next: Socio-visual
Email AOL
Tsunami Depth charge
Content Yahoo!
Commerce Amazonand content eBay
Monster
Search, Googleparticipation, blogs sharing, mobility craigslist
RSS
Pervasive social computing,mobile web services,person-to-person video,social entrepreneurship
social media
social networking then
and now
QuickTime™ and a decompressor
are needed to see this picture.
20082008
AprilApril1414
suspended disbeliefNAA - ASNE - NEXPO NAA - ASNE - NEXPO ’08 Capital ’08 Capital ConferenceConference
Bebo founders will make Bebo founders will make $600m$600mMichael and Xochi Birch Michael and Xochi Birch Founded Bebo in 2005Founded Bebo in 2005
new yorknew york londonlondon miami >miami >
the We Media storythe We Media story
the five organizing principles of We Media
participation
the five organizing principles of We Media
participationopenness
the five organizing principles of We Media
participationopennessconversation
the five organizing principles of We Media
participationopennessconversationcommunity
the five organizing principles of We Media
participationopennessconversationcommunityconnectedness
the five organizing principles of We Media
the corner
social networks news organizations
participatory proprietaryopen controllingconversations lecturesvirtual physicalconnected distributed
“I’m letting my nemesis define me.”
Cartoonbank
the way out off the couch
maya, 23assistant to investment bankerdigital native, content creator music
photographyfinancefashionvideospolitics
social causestravel news
maya’s maya’s screensscreens
I’ll accept these stories
I’ll accept these adsI’ll accept these emails
maya’s maya’s networknetwork
I’ll share with 100 friendsI’ll share with 100 friends
who share with 100 friendswho share with 100 friends
within six steps . . .within six steps . . .
we live in exponential times
which is more than the previous 5,000 years
NYT.com and top ten news sitesNYT.com and top ten news sites combinedcombined create only create only .3%.3% of total of total posts and linksposts and links
yet . . .
we
the paradox
70% mindful of the importance of journalism
we
36% satisfied with traditional news sources
each of us leavesa digital footprint
mine, so far this year
the equivalent of25,000 trees, printed
MySpaceMySpaceOver 200 million registered Over 200 million registered usersusers
if MySpace were a country, it would be the 11th largest
the MySpace mindset
socialprise
Targeted media buys
co-creators
communities
value propostion
how to socialprise
tag all content is all content is miscellaneousmiscellaneous
feed websites are so websites are so yesterdayyesterday
linkthe ethic of the ethic of reciprocityreciprocity
blog
enable
personalize
solutions
needs
context of use
individual
integrateall news has a long all news has a long social lifesocial life
rate
ask for ideas
monetizeeach piece of information has a value each piece of information has a value propositionproposition
www.myspace.com/yuri_arcurs
Freelance photographerFreelance photographer
Sells 400,000 stock photos Sells 400,000 stock photos per yearper year
44,000 Google references44,000 Google references
Earns $25,000 monthEarns $25,000 month
think like a 29-year old
analyze
make great stories
share
NAA blog post & slides at:www.ifocos.orgNAA blog post & slides at:www.ifocos.org
thanks! dale @ ifocos.orgthanks! dale @ ifocos.org