shift global facebook advertising insights report q4 2014
TRANSCRIPT
CTR
CPC
CPM
Auto CPG
Entertainment Finserve
Telco 1% 2% 3% 4%
0.17%
0.56%
1.63%
0.60%
3.84%
Auto CPG
Entertainment Finserve
Telco $0.00 $0.23 $0.45 $0.68 $0.90
$0.84$0.72
$0.28$0.66
$0.14
Auto CPG
Entertainment Finserve
Telco $0.00 $1.50 $3.00 $4.50 $6.00
$1.46$4.07
$4.51$3.95
$5.39
CO
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CTR
CPC
CPM
With over 1.35 Billion monthly active users globally and commanding
®
approximately 10% of the world’s digital ad spend, Facebook® is a must-buy for any digital marketer. As Facebook continues to grow, it will be even more
important for marketers to have a strong understanding of their performance. This insights report provides context around key metrics and verticals based on Q4
2014 data of SHIFT clients and also illustrates trends over the past five quarters.
CTR CPC CPM
Auto 32% 73% 128%
CPG -32% 63% 11%
Entertainment -31% 48% 2%
FinServ 84% 45% 168%
Telco -12% 43% 26%
Q3 VS Q4 PERCENTAGE GROWTH
Q4 BENCHMARK BY VERTICAL
YEAR OVER YEAR BY VERTICAL
0.00%
1.00%
2.00%
3.00%
4.00%
2013 Q4 2014 Q1 2014 Q2 2014 Q3 2014 Q4
Auto CPG Entertainment FinServ Telco
0
741%YoY -13% 128% 452% 64%
$0.00
$0.23
$0.45
$0.68
$0.90
2013 Q4 2014 Q1 2014 Q2 2014 Q3 2014 Q4
Auto CPG Entertainment FinServ Telco
-65%YoY 78% -3% 32% 86%
$0.00
$1.50
$3.00
$4.50
$6.00
2013 Q4 2014 Q1 2014 Q2 2014 Q3 2014 Q4
Auto CPG Entertainment FinServ Telco
191%YoY 55% 121% 629% 204%
INSIGHTS REPORT Q4 2014
Facebook® is a registered trademark of Facebook Inc.
shift.com©2015 Shift Labs, Inc. All rights reserved.
SHIFT is a leading cross-network social advertising platform for brands & agencies. This insights report includes ad spend on both Facebook desktop and mobile. Data in this infographic is based on the client activity transacted through SHIFT's Facebook ads solution, this is
not Facebook's own data. It is intended to give insightful views of the Facebook buying activity that took place during Q4 2013 - Q4 2014.