shesays austin talk // from the ad world to a startup
DESCRIPTION
Heather Snoddy Miller discusses her journey from Account Director in advertising to Marketing Director to a hot Austin startup, Able.TRANSCRIPT
Heather Snoddy MillerDirector of Marketing Able [email protected] @hsnoddy !
#agency2startup
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GROUNDWORKKEY
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What is a startup?“Startup is a state of mind,” says Adora Cheung, cofounder & CEO, Homejoy
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“A startup is a company working to solve a problem where the solution is not obvious and success is not
guaranteed,” says Neil Blumenthal, cofounder & co-CEO, Warby Parker
“If you are generating revenues below $20 million, have less than 80 employees, and remain resolutely in control of the company you started, you’re likely running a startup,” says Forbes
GROWABILITY TO
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LACK OF FAMILIARITY
DIFFERENCESKEY
Agency StartupDo
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Learn
Client factor Investor factor
Multitasking Focus
Flawless execution Ship it
Creative Developers
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Process-driven Success-driven
Teamwork 1-person dpt.
Compatibility New tech
The pitch Traction
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Budget hungry
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Budget lean
Lips sealed Let’s talk
Deadlines Self-starter
Consolidation Independence
SIMILARITIESKEY
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Culture is key
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Young, tech-minded demographic
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Race to Innovate
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Risk
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MVP, prototype, disruption, angels, growth hacking, pivot, traction, term sheet, seed round
The Lingo
Comp, RFP, pitch, ROI, brief, CTA, bookend, GRP, rough cut, geofencing
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Scarcity of females
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Women control 80% of spending, yet only 3% of creative directors are female
Scarcity of females
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Lack of mentorship !Other career is calling !Work-life balance !Education !Thick-skinned
Why?
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Job creation
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Vital to defining Austin’s future
BIGTHINKING
Help & learn from one another
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Could startups save the dying agency model?
Could agencies decrease startup failures?
Together, can we help solve some of our cities biggest challenges?
Can we improve the male to female ratio?
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ARE STARTUPS THE NEW AGENCY?
Q&ALET’S CHAT