sherilyn shackell presentation at marketing week live 2014

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Whose life is it anyway? Sherilyn Shackell @Sherilyn_TMA #MarketingAcademy #Bootcamp

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Sherilyn Shackell, Founder of The Marketing Academy explains gives a practical guide to managing your future career.

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Page 1: Sherilyn Shackell Presentation at Marketing Week Live 2014

Whose life is it

anyway?

Sherilyn Shackell@Sherilyn_TMA#MarketingAcademy#Bootcamp

Page 2: Sherilyn Shackell Presentation at Marketing Week Live 2014

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What on earth..

…did you do?

Page 3: Sherilyn Shackell Presentation at Marketing Week Live 2014

• Everyone can be an outstanding leader….

• If your actions inspire others to dream more, learn more, do more and become more…..

• The mark of outstanding leadership…

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Page 4: Sherilyn Shackell Presentation at Marketing Week Live 2014

The more you take

for you past and present the more

you are able to create the future you seek

unknown

Page 5: Sherilyn Shackell Presentation at Marketing Week Live 2014

I am the master of my fate and captain of my destiny

Nelson Mandela

Page 6: Sherilyn Shackell Presentation at Marketing Week Live 2014
Page 7: Sherilyn Shackell Presentation at Marketing Week Live 2014

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if youdon’t like something, change it. if you can’t change it, change the way you think

about it.

Page 8: Sherilyn Shackell Presentation at Marketing Week Live 2014

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Page 9: Sherilyn Shackell Presentation at Marketing Week Live 2014

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The voice in your head that says

that you can’t do something

is a liar!

Page 10: Sherilyn Shackell Presentation at Marketing Week Live 2014

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Page 11: Sherilyn Shackell Presentation at Marketing Week Live 2014

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And now for the practical stuff..

Page 12: Sherilyn Shackell Presentation at Marketing Week Live 2014

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Tip 1.

Be the best you can be right now

Page 13: Sherilyn Shackell Presentation at Marketing Week Live 2014

• Be clear on what you will achieve TODAY

• Find some Mentors

• Put aside 30 minutes every day for learning

• Attend conferences / events / seminars

Page 14: Sherilyn Shackell Presentation at Marketing Week Live 2014

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Tip 2.

Build your brand

Page 15: Sherilyn Shackell Presentation at Marketing Week Live 2014

� Organise internal workshops to share your expertise

� Submit articles & blogs to internal & external newsletters

� Offer to mentor, coach, buddy cross functionally

� Create you own blog

� Public speaking – at every opportunity

Page 16: Sherilyn Shackell Presentation at Marketing Week Live 2014

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Tip 3.

Get the tools in place

Page 17: Sherilyn Shackell Presentation at Marketing Week Live 2014

Create an Elevator Pitch

�What do you do ?

�What are your values ?

�What are you passionate about ?

�What do you want ?

Update LinkedIn

Design a one page Bio

Page 18: Sherilyn Shackell Presentation at Marketing Week Live 2014
Page 19: Sherilyn Shackell Presentation at Marketing Week Live 2014

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Tip 4.

Be clear on what you want

Page 20: Sherilyn Shackell Presentation at Marketing Week Live 2014

Hygiene Factors

Income

Location

Working environment

Company policy

Status

Security

Job Title

Motivators

Recognition

Responsibility

Achievement

Personal Growth

Job Interest

Involvement

Advancement

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Page 21: Sherilyn Shackell Presentation at Marketing Week Live 2014

� Understand why you feel the need to move

� Is there both push & pull

� Talk to your boss

� Avoid making career choices in times of personal upheaval, change or crisis

Page 22: Sherilyn Shackell Presentation at Marketing Week Live 2014

• Avoid too much advice...choose your guides wisely

• Avoid the ‘cult of the personality’

• Trust your instincts

• Trust your beating heart over your aching head

• Don’t follow the money

Page 23: Sherilyn Shackell Presentation at Marketing Week Live 2014

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Tip 5.

Cherish & nurture relationships

Page 24: Sherilyn Shackell Presentation at Marketing Week Live 2014
Page 25: Sherilyn Shackell Presentation at Marketing Week Live 2014

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ALWAYS do the things that make your heart

beat faster

Page 26: Sherilyn Shackell Presentation at Marketing Week Live 2014

And finally just remember…

‘You are stronger than

you seem braverbraverbraverbraver than you

believe and SMARTER

than you think’ Christopher Robin to Winnie the Pooh

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Page 27: Sherilyn Shackell Presentation at Marketing Week Live 2014

Questions?

@Sherilyn_TMA@MerlinTheMentor#MarketingAcademy#Bootcamp