sheng-hui hsu: connecting local parents and families from overseas
TRANSCRIPT
SHENG-HUI HSU17th December 2015
MADE A DIFFERENCE by connecting local parents and families from overseas
What does SAFETY mean to people?
Trust worthy support
Sense of belonging
Familiarity
WHEN do we consider safety most?
WHO worries about safety even more? &
“What is the best for my kid?”
“Life, culture and behaviour are changing.”
HAVING A KID, we start to concern safety
An OVERSEAS FAMILY worries more
Local parents“I don’t meet any new neighbour or family when they move in, unless their kids join my son’s school.”
Local parents
Overseas parentsSCHOOL
“I don’t meet any new neighbour or family when they move in, unless their kids join my son’s school.”
“I never knock on my neighbour’s door. It’s hard to make the first step and it’s awkward.”
Local familyOverseas family
I’d like to know who could play
with my kid.
It’s hard to make the first step.
I can help, if they ask.
I want to settle down ASAP.
HOW to help?
Forward
Professor/ Course mate/
Friend
Me Helper
I have a new project and I
need access /resource.
I’d like to share my skills or experience.
Familiar situation?
Safe & Comfortable
Middle family
Local familyOverseas family
I’d like to know who could play
with my kid.
It’s hard to make the first step.
I can help, if they ask.
I want to settle down ASAP.
Find out what is MISSING
HERO
A volunteer scheme to help new families by using schools as a hub
-A HERO map-
Rapid prototype test
Design feedback
“I like the HERO idea, so powerful.”
“I can even pay for this service to help my family.”
“It just reminds me of the period I moved in. I asked for help by word of mouth. This service is much better.”
Design Consideration
*Find more opportunities to meet other families.
*Connect with other families easier and more comfortable.
*Easy to find information about local family activities.
Proposition
How to accelerate a meaningful connection between overseas and local families by using schools as a hub that gathers information about local area to
make new families feel safe and comfortable?
Let schools help you get the best out of your hood.
HERO volunteer scheme
Local gathering activities support
London family friendly events
promotion
EmilyHERO MUM
HERO & SCHOOD MAP
REWARD for HEROs
HEROs spend their time to help overseas families, we
save HEROs’ time when they need it with their
families.
HERO is a catalyst
seek help
offer to help
HERO
Overseas family
It’s hard to make the first step.
Knowledgable Overseas family
with help
I can help and share my
experience.
I would like to help.
school & family
local store & kid’s club
London family event & Museum
Gov. Education Dept. & UK trade & investment
overseas company: Google, Samsung, Orange, LG, Herman M
iller, etc.
Why gets involved with SCHOOD?
-happy families make happy employees
-new element for education ranking-better environment, more investments
-right channel to communicate with customers
-reinvigorate the local area
-more meaningful parental interactions
Benefit flow
School
-Digitise support-Engage parents in relevant decisions about kids’ education
-Form their own community-Easy to meet each other-Appreciate the area they live in
Families
Reputation/ brand
IncIncHQHQ
interaction
interaction
interaction
Neighbourhood
local families
new families
HEROschoolSCHOOD
estate volue up
!£
volunteer
equipmentsocial
reputation
1
school reputation
1
living quality up
1
Benefit flow
IncIncIncInc
local families
new families
local shopsHERO
IncIncHQHQ
SCHOOD
promotion fee
!£
consume
!£
vouchers for events
£
exposure
place/deal
events review
-Nice deals for families and gatherings
Families
Local shop/ club/ community
-A closer channel to families-Efficient way to target users
-Understand the local environment & people more
-Build up a family-friendly brand
Get promotion fee
Benefit flow
-HEROs save time when visiting family-friendly organisations
Families
Family friendly organisation
-An extra donation-A right channel to promote
-Contribute opinions to other families to make right choices
IncIncHQHQ
IncIncHQHQ
IncIncIncInc
access info
data
SCHOODmuseum/etc
event info provider
SCHOODcharity
donate
!£
donate
!£
promotion fee
!£
fast pass
exposure
exposure vouchers data
vouchers for events
£
events review
local families
new families
HERO
-Great deals for family events
Get promotion fee/ reputation
Benefit flow
IncIncIncInc
IncIncHQHQ
IncIncHQHQ
IncIncIncInc
access info
data interaction
interaction
interaction
estate volue up
Neighbourhood
local families
new families
local shopsHEROschoolSCHOODmuseum/etc
event info provider
SCHOODcharity
promotion fee
!£
!£
donate
!£
donate
!£
promotion fee
!£
consume
!£
vouchers for events
£
volunteer
fast pass
exposure
exposure
exposure
place/deal
equipmentsocial
reputation
1
school reputation
1
living quality up
1
vouchers data
events review
Service blueprint
-Free equipment provide (digital notice board) to schools-SCHOOD service platform
-SCHOOD service platform-HERO fsat-pass card
-Info collection & notification -Info collection & notification-Event Review system-Donation for Top 10 Family friendly organisations
-Comment / feedback system-Approve volunteer to other social media-Link to other social media
-Info data mining & matching -Info data mining & matching-Access to donation channels
-Access to other CV relevant media-Update user data
-Update user data-Collect local family activities info-Collect London family activities info-Create SCHOOD website and app accesses-Partnership / cooperate with equipment provider
-System maitain-Apply fast-pass to existing service
-Host a big group event with HEROs-Help other families with kids under 4 years-old-Help to contact local service
-Renew HERO for next year-Validate a volunteer activity on CV
-Finish 1 year HERO role-Sign up as a HERO-A digital HERO badget shown on map-Get fast-pass card for family friendly organisations
-Introduce the new family to others in the area-Help the new family to know people and info-Host events to gather families in ther area with local shops’ support -Save time when a HERO family visits a family- friendly organisation with fsat-pass card
-Sign up as a user-Link SCHOOD to your school social media-Get free digital vouchers for family events
-Review family events / kid’s clubs...-Donate £5 for extra 5% off vouchers 1 yr-Join & help to host a local family event-Experience sharing
-Join as a HERO-Know other new families quickly-Introduce SCHOOD to friends
-Move out-Find & contact a HERO in your area-Join the gathering events with your HERO-Get info collection from SCHOOD
-Introduced by school email-Attracted by digital SCHOOD map-Attracted by selection of family activities info -Attracted by the help from HEROs
HERO only
New Family& general user
School
Local community
Local shop / kid’s club / family event provider
-Info provide / promote -Info provide / promote -Provide good deals / places -Provide good deals / places
-Provide a code-Introduce / cooperate with SCHOOD -Provide a place
-Info provide / promote -Provide a place -Provide local service
-Info provide / promote-Fast-pass service staff training
-Info provide / promote -Info provide / promote-Donation access
-Info provide / promoteLondon event info provider / Museum or Gallery PR
AWARE JOIN / ENGAGE USE CONTINUE / DEVELOP RETAIN LEAVEBLUEPRINT
USERACTION
ONSTAGEACTION
BACKSTAGEACTION
SUPPORTRESOURCE
TOUCHPOINT