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Shelleys Doggie Daycare Chandlers Doggie Daycare

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Target market Adults Pet owners Busy people Travelers Middle income range Dog lover

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Survey Do you own a dog? How often do you need a dog sitter? How much are you willing to pay? Size of dog? How long do you need a sitter? What are your Dogs specific needs? What are your Expectations?

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Is this a good location? Would you like me to pick up the dog or do you want me to dog sit in your home? Are they friendly? Do they have stranger anxiety?

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Competition Sues canine kennel Customers family/friends

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Product/service Service Walk, play, feed the dog Pickup/drop off service Grooming Provide references Contact customers regularly Capable Requires shots

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Location Tide Head Pickup/drop off Mobile service

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Promotion Facebook Newspaper Radio Bulletin board (flyers)

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Profit 25/day 50/night Pickup charged by mileage Walk $10

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Obstacles Getting a permit Dogs need to be trained Cost

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Resources Fence Bowls for water and food Leashes Pillow Treats Meds