shedding light on twitter - original
DESCRIPTION
I created this 5-step guide for a Twitter lunch and learn. The idea is to help people get the most out of this great tool by understanding the community culture, how to develop (and engage) a network and how to become a resource.TRANSCRIPT
Shedding Light on Twitter
in 5 Easy-to-“Follow” Steps
Shedding Light on Twitter
in 5 Easy-to-“Follow” StepsHeather Whaling
@prtiniHeather Whaling
@prtini
• 10 million users• 1,382% year-over-year growth
• Twitter traffic surpasses NY Times• Majority = 35 years old or older• 45-54 years olds = 36% more likely
than average to visit Twitter• 25-34 years olds = 30% more likely
• 10 million users• 1,382% year-over-year growth
• Twitter traffic surpasses NY Times• Majority = 35 years old or older• 45-54 years olds = 36% more likely
than average to visit Twitter• 25-34 years olds = 30% more likely
Twitter PhenomenonTwitter Phenomenon
• Super easy to use• Anywhere, anytime• Build your network• Collaborate• Learn• Insight (the new ROI)• Breaking news• B2B, B2C, D2C
• Super easy to use• Anywhere, anytime• Build your network• Collaborate• Learn• Insight (the new ROI)• Breaking news• B2B, B2C, D2C
Why all the fuss?Why all the fuss?
Still Not Sure?Still Not Sure?
Response to columnist Leonard Pitts:Response to columnist Leonard Pitts:
Getting StartedGetting Started
Twitter BasicsTwitter BasicsTweet Posting a message to Twitter@ + name The command which allows tweets to be
sent; proceeds username (i.e. @journchat)Following You choose to receive someone's updatesFollowers People who choose to receive your updatesDirect Message Private message sent between two peopleBlock Preventing someone from reading your
updatesFavorites A public area to save your favorite tweets Fail Whale Too many people are tweeting!Hashtag The # next to a word allows for conversation tracking (#otweet)Tweetup A face-to-face gathering of those who tweet
Tweet Posting a message to Twitter@ + name The command which allows tweets to be
sent; proceeds username (i.e. @journchat)Following You choose to receive someone's updatesFollowers People who choose to receive your updatesDirect Message Private message sent between two peopleBlock Preventing someone from reading your
updatesFavorites A public area to save your favorite tweets Fail Whale Too many people are tweeting!Hashtag The # next to a word allows for conversation tracking (#otweet)Tweetup A face-to-face gathering of those who tweet
Twitter BasicsTwitter Basics
Credit: @prsarahevans
• Why are you here?• Increased brand visibility• Personal branding• Develop a large network• Monitoring trends• Other goals??
• Why are you here?• Increased brand visibility• Personal branding• Develop a large network• Monitoring trends• Other goals??
Step 1: Identify GoalsStep 1: Identify Goals
• People• http://www.twellow.com• http://wefollow.com• http://mrtweet.com • http://justtweetit.com
• Trends• http://www.search.twitter.com
• People• http://www.twellow.com• http://wefollow.com• http://mrtweet.com • http://justtweetit.com
• Trends• http://www.search.twitter.com
Step 2: Develop NetworkStep 2: Develop Network
• Connect with reporters• www.bit.ly/mediatweet• Searchable by beat, location, name outlet
• Don’t start pitching … yet• Does reporter want to be pitched on
Twitter?• Establish a relationship with reporter FIRST
• Connect with reporters• www.bit.ly/mediatweet• Searchable by beat, location, name outlet
• Don’t start pitching … yet• Does reporter want to be pitched on
Twitter?• Establish a relationship with reporter FIRST
Step 2: More NetworkingStep 2: More Networking
• Understand community “norms”• Quality vs. quantity• Read bios to find connections• Say “hello”• Be a resource• Promote others
• Understand community “norms”• Quality vs. quantity• Read bios to find connections• Say “hello”• Be a resource• Promote others
Step 3: Dip Your Toes InStep 3: Dip Your Toes In
“Find the people that you would like to have conversations with, and start having conversations with them. Just because they’re not following you, doesn’t mean you can’t start conversations with them. If you’re a consumer brand, it’s important to create a large following. If you’re business-to-business, having just the right 50 people following you is important.”
-- Geoff Livingston (@geoffliving)
“Find the people that you would like to have conversations with, and start having conversations with them. Just because they’re not following you, doesn’t mean you can’t start conversations with them. If you’re a consumer brand, it’s important to create a large following. If you’re business-to-business, having just the right 50 people following you is important.”
-- Geoff Livingston (@geoffliving)
Step 4: Start TalkingStep 4: Start Talking
Step 4: Start TalkingStep 4: Start Talking
• Participate in hash-tag chats:• #journchat• #gno• #blogchat
• #followfriday and “starter lists”• Personal email signature• Don’t forget to include your ID on blog
comments• Update Facebook and LinkedIn profiles
• Participate in hash-tag chats:• #journchat• #gno• #blogchat
• #followfriday and “starter lists”• Personal email signature• Don’t forget to include your ID on blog
comments• Update Facebook and LinkedIn profiles
Step 5: Build Your NetworkStep 5: Build Your Network
Helpful HintsHelpful Hints
• TweetDeck, Seesmic, Nambu, • Tweetgrid• Qwitter• Bitly, Hootsuite, TinyURL• iPhone: Tweetie, TwitterFon• Blackberry: TwitterBerry
• TweetDeck, Seesmic, Nambu, • Tweetgrid• Qwitter• Bitly, Hootsuite, TinyURL• iPhone: Tweetie, TwitterFon• Blackberry: TwitterBerry
My Favorite ToolsMy Favorite Tools
• It’s ok to dip in and out • Reveal your personality, but
remember your goals• Create categories to stay organized• Promptly reply to @s and DMs• Twitter isn’t IM-ing• 120 is the new black
• It’s ok to dip in and out • Reveal your personality, but
remember your goals• Create categories to stay organized• Promptly reply to @s and DMs• Twitter isn’t IM-ing• 120 is the new black
Parting AdviceParting Advice