she is-aida
TRANSCRIPT
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PARTPARTPower of Adaptive Resources for
Teacher and Trainer
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Non IT’s Techniquesin Trainings
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SHE IS AIDASHE IS AIDA( 9 char’s )( 9 char s )
Always remember the rule of 7 (+/‐) 2
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• Specific– What, Who, Where, Why, How
M bl• Measurable– Outcome, not activity
• Achievable– Competency & Willingness
• Relevant– Align with vision
• Time‐bound– When the due‐date will happenedWhen the due date will happened
SSMART objectivesMART objectives
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Always provoking Always provoking y p gy p gpositive frame of positive frame of
HHumanuman sidesideHHumanuman‐‐sideside
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Always Utilize yaudience/participants
EExperience( Constructivism
approach)
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IIIIn‐house or public training ?g
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SS l f diSStyle of audience(Learning styles)
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Conventional view of Conventional view of AIDA conceptAIDA conceptAIDA conceptAIDA concept
Att ti• Attention• Interest• Interest• DesiredDesired• ActionAction
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Pada tahapAAwal ..pGunakan “Pattern‐interrupt” untuk
l h h ti dimemperoleh perhatian audience.
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IIArahkan agar ke‐IInginan
audience terpuaskan ..Gunakan teknik “Pain Pleasure”Gunakan teknik Pain‐Pleasure
management.
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DDidalami secara cerdas ..Gunakan teknik MECE dari
McKinsey.
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AArahkan pada sasaran, yaitu pada keinginan
presenter ..Lakukan “Leading” andLakukan “Leading” and
“Suggestion”Suggestion
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