shautick resume[1][1]

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in the world of MsWords, here comes a PPT.- My CV

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  • 1. Its not aboutwhat you do ,buthow you dowhat you dothat makesall the difference .

2. All the world's a stage, and all the men and women merely players; they have their exits and their entrances; and one man in his time plays many partsACT ONEInterest, Passion ACT THREEEducation ACT TWOOffice, Office So heres my story 3. Buying. Selling. Making decisions. The intricacies of the human mind have always intrigued me. I chose to tread a path, which would lead me tobuilding and marketing successful brands. My interest graduated intomypassion . Thehumanin theresource How could two jeans of the same quality with different labels influence the buying decision? 4. Started my journey atRK SWAMY BBDO Hyderabad (12.07.04 - 31.10.05)as anAccount Executive .The 2-min formula.Thats what we needed when the MR went to the Doctor with our communication.UnderstandingDirect Marketing and developing communication was highly challenging. Handled brands like New Life Colostrum (launch), Relent, Mucolite, Albovit, Redotill, Rebalance, etc.Planned & executed DRLs participation inPEDIACON for which they won the first prize.Was sent to RKS Mumbai for crisis management for a month. WaspromotedtoSr. AE Worked with: DRL Torrent GSK J&J DeChane 5. I then chose to explore the world ofmainstream advertisingand understand360 brand communication. Moved on to SSC&B Lintas Bangalore (28.11.05 - 25.05.06 ) as aSenior AE. Connecting with the masses .Handled brands like cybermediadice.com,Alcazar Vodka, Cisco HR.Worked with: Cyber Media Dice United Breweries Cisco Systems 6. To further understand the market andconsumerscape holistically & scientifically, I moved to Vertebrand Management ConsultingBangalore (01.06.06 - 28.02.07 ) as aBusiness Development Analyst. Here, I got the opportunity to work onmind-to-market for brands.From the world of high fashion to steel pipes andB2B to B2C, work spanned across a host ofindustry verticals.Worked with: ICH Shankara Pipes Namdhari Brugruenn Group of hotels 7. Then an opportunity presented itself.With the intention of creating social spaces which encourage bonding between families and extended families, I founded Mirthland Hotelsin Hyderabad (01.03.07-09.7.09)With an integrated approach towards business strategy & brand building, I attracted investors, planned & developed a mind-to-market strategy and then launchedLevitate a lounge bar.A successful brand, Levitate is positioned as an aspirational, interesting, semi-casual hang-out between work and home that provides a space to unwind:Take it lightwith family & friends without having to spend a fortune. 8. Always wanted to work with the best. Learn ,contributeand beamong the best . Over the years, Ive had the opportunity to witness and learn from some of the best of minds in the field. Which, I then deployed successfully in creating my own business brand Levitate.When others questioned WHY?,I said WHY NOT! The ambitious part of me 9.

  • Its not about what you do but how you do what you do that makes all the difference

CompletedICSE (1996) fromGoethals Memorial School ,Kurseong,Darjeeling , wheredisciplinewas thecode, no questionsasked.Played the drumsfor Nepallica, Buddha,my bandin school.Was theyoungest, most stylishwicket keeper & batsman to ever play for theFirst XI .In football, was known for myabilitytocreate brilliant goal scoring opportunitiesfor my team mates. Learnta veryimportant lesson duringfootball practice. My seniorsonce told mePlay with us, you may not be able to get the ball now, but at least you will go on improving your game! Always wonderedwhywe had to follow set guidelines! 10. Graduated from Bhavans Degree CollegeHyderabad(2001) with aB.Comdegree.Captainedthe collegefootballteam.Was a part of the group thatinitiated&organizedthe Annual Fete and other college events.My interest led me to join amultimedia courseinData Quest 11. r ukawatkeliye khednahi ! Joined MAA Communications Bozell as aManagement Trainee to working on anational pitch forTATA Tele Services(was apartof thepresentation team to the TATAs ) I learnt a lot and enjoyed the artof brand building. From finding waysto promote Pregnancy Test Kits (Velocit,Dr. Reddys ) to developing plans for promotingice-creams during monsoons ( Jersey Ice-cream ) 12. Always believed in..

  • Its not about what you do but how you do what you do that makes all the difference

Completed MBA(2004) from New Delhi Institute of Management. Won theBest Managerial Capabilities Award at the Convocation.Was thecreative head of theCultural Cell , organized SPANDAN (fest), anchored business quizzes,won the best playaward, played for afusion bandRudraksh . InternedatRK SWAMY BBDO Hyderabad 13.

  • Born24 thDec79in a small town, Siliguri, WB., to
  • Mr. Swapan Das (IIT Kharagpur) and Sagorika Das (home maker).
  • Watchingmasala movies(because I always believed in the impossible!), playing the drums, acting in theatre, playing outdoor sports have always interested me.
  • Admire BR Chopras smooth style of story telling. And a huge fan of Aamir Khan, Tom Cruise, Al Pacino, Jennifer Anniston, Monica Belluci & Clint Eastwood

The sporty, arty,passionate, inquisitive child! 14.

  • Want to work for an organization that constantly challenges the status quo and creates new solutions in order to grow.
  • I would like to use sincerely and effectively the various skills Ive acquired over time to help market brands so that they that become household names.

Next is what 15. Thatsmy story. Contact me: Shautick S Das Malar, House No. 160, Amarjyoti Layout, Off Ring Road, Domlur, Bangalore 560071. Mobile: +919742320770 [email_address]