sharper insight. smarter investing. · who we are source: google analytics, 2018. investopedia is a...
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Sharper Insight. Smarter Investing.
Who We Are
Source: Google Analytics, 2018.
Investopedia is a trusted, unbiased, global financial education resource.
Backed by a team of data scientists and financial experts, Investopedia is the destination for the most timely, relevant and actionable financial content to help financial advisors and affluent investors at every level make smarter financial decisions.
26MM Global monthlyuniques 72MM Global monthly
pageviews
Investing
Markets
Forex
Financial Advisors
Retirement
Personal Finance
ETFs & Mutual Funds
Managing Wealth
Active Trading
And What Makes Us Different
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Investopedia’s Unique Take on Financial ContentThe World’s Largest Financial Education Website
Investopedia is uniquely positioned
to make investors smarter about
financial themes, ideas, and insights
– and to connect them with the
expertise of financial advisors.
By leaning into news and timely
content in addition to the tutorials,
charts & analysis and other tools
that have built the Investopedia
brand over the years, our platform is
the go-to destination for
interactive financial education at
any level.
Financial Topic
Terms
Video
Tools
Tutorials & Research
Charts & Data
Opinion
News
Advisor Insights
Education Leads to Action4
Reaching Users at Every Point Along the Customer Journey & Guiding Them to Action
Client Goals: Marketing Solution:Path to Conversion
AwarenessInterest
- Display (CPM)- Sponsorships (CPM)
ConsiderationIntent
- Native & Custom Content (CPV)
- Video (CPM)
Conversions - Webinars (CPL)- Performance Suite (CPC, CPA)
Actions Taken After Visiting Investopedia
Source: Visitors Survey, Jun 2018
5
76% OF USERShave taken action after visiting
Investopedia
Shared Investopedia information with someone else
Bought or sold an investment (e.g., stock, bond, fund)
Visited the website of a financial services company
26%
32%
48%
Investopedia users are highly engaged and poised to take action, coming to the site to gain
the knowledge they need to make informed investing decisions.
Which of the below have you ever done shortly after visiting Investopedia?
Source: Google Analytics 2017/2018
Mobile Traffic
+25%
Sessions
+20%
Content Pieces
+180%
+12%A25-34 Audience
Email Traffic
+63%
A Winning Content Strategy Driving YoY Growth Across Investopedia
6
+18%Average time
spent on page
Source: Google Analytics, 2018.
Top Investopedia Traffic by Country
UK1.8MM
Singapore373K
Philippines653K
Australia593K
India2.8MM
HongKong209K
Germany350K
SouthAfrica232K
USA14.8MM
Canada 1.6MM
Monthly Unique Visitors
8
Source: Google Analytics, 2018; ComScore 2018; Ipsos Double-Base, June 2018; Investopedia Visitor Survey, 2018.
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Investopedia’s Audience
Average AgeMale : Female
Average Income Professional/Managerial status
Financial Professionals
Social Followers Newsletter Subscribers
Desktop : Mobile : Tablet Audience Breakout
43
$105K 76%17%
904K 5.5MM54% : 41% : 5%
70% : 30% Over $250K
investable assets
38%
9
Reaching Sophisticated Investors
ACTIVE INVESTORS:
201 Index Medium or Heavy Stock Trading
Active, Affluent & Diversified
34%ETFs
43%Mutual Funds
29%Money Market Funds
39%401k
40%IRA
61%Stocks
AFFLUENT INVESTORS:
191 Index 20+ Securities transactions made in the last year
143 Index HH income $200K+
132 Index Portfolio Value $10MM+
DIVERSIFIED INVESTORS:
% of Investopedia users who own:
Source: comScore 2018; Investopedia Visitor Survey, Spring 2018; Ipsos Affluent Survey, Spring 2018.
125 Index Brokerage Value $500M - $1MM
Reaching Financial Professionals10
546 Index
Broker/Dealer/Trader
239 Index
Financial Planner/Asset Manager
665 Index
Certified Financial Advisor
227 Index
Financial Occupation
Source: IPSOS Affluent Survey Fall 2018
531 Index
Registered Investment Advisor (RIA)
Investing in the Right Content
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Investopedia’s Core Content Channels
9KPieces of Content
ACTIVE TRADING
4KPieces of Content
RETIREMENT
56KPieces of Content
MARKETS
3KPieces of Content
MANAGING WEALTH
2KPieces of Content
FOREX
14KPieces of Content
PERSONAL FINANCE
5KPieces of Content
ETFS & MUTUAL FUNDS
61KPieces of Content
INVESTING
7KPieces of Content
FINANCIAL ADVISORS
Source: Investopedia Internal Data, April 2018
Partner Testimonials12
Providing Effective Solutions for Our Clients
“Investopedia is flexible, open to ideas and always transparent ... which isn’t something that can be said for many of their competitors. They are constantly progressing with new ideas and innovations which keeps our clients excited about using the site, time and time again.”
Account Director, Pure Media
“Investopedia worked really well for our DR-focused campaign! They really provide efficiencyand outperform similar sites.”
Media Planner, Generator Media
“Investopedia proved to be a highly effective partner, engaging a qualified audience while maintaining efficiency goals.”
Client, Nadex
“We partnered with Investopedia for our direct-response campaign and quickly saw success with their audience. They now fall within our 5 top-performing publisher partners and we continue to grow the relationship through existing inventory and new opportunities they provide beyond just a display banner”
Senior Strategist, The Media Kitchen
Contact Us13
JUSTIN BOULTS646.518.0338
DANIELLE GAGLIONE646.466.6456
New YorkANNEMETTE BONTAITES
BostonANDREW PICKELL
312.646.5044 [email protected]
ROBBY KRAPFL312.646.5045
ChicagoSan FranciscoPAUL O’SULLIVAN
+44 (0) [email protected]
London
Programmatic SalesDANIEL PAPALIA
Performance Marketing MATTHEW KERR
Chief Revenue OfficerSCOTT MILLER
VP, SalesKARL ELKEN
JOSH VIVIAN+44 (0) 7393.401.510
BRANDON GIBBS646.518.0365
MERRICK MUSOLF707.569.6300